NestAds Marketing Attribution vs SupaEasy: AI Functions creatorfor Shopify (2026)
NestAds Marketing Attribution and SupaEasy: AI Functions creator are both 5-star rated apps on the Shopify App Store, but they cater to entirely different needs and target distinct segments of merchants. NestAds focuses on providing comprehensive marketing attribution data and analytics to help merchants understand the effectiveness of their advertising campaigns across various channels. It positions itself as a solution for merchants struggling with tracking accuracy due to iOS 14 updates, ad blockers, and cookie limitations. SupaEasy, on the other hand, addresses the upcoming deprecation of Shopify Scripts by offering an AI-powered function builder for customizing discounts, shipping, payments, and validation, appealing to merchants seeking advanced checkout customization without coding expertise. The primary difference lies in their core functionality and value proposition. NestAds helps merchants optimize their marketing spend by providing deep insights into customer journeys and campaign performance. Its strength lies in data unification, attribution modeling, and creative-level analysis. SupaEasy's strength is its ease of use, particularly for non-technical users, enabling them to create custom checkout experiences using AI. It also caters to Shopify Plus merchants who are migrating from Shopify Scripts. Both apps aim to improve operational efficiency, but they do so in completely different areas of the business - marketing versus checkout customization.
At a Glance
NestAds Marketing Attribution
22 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
NestAds Marketing Attribution
Leverage attribution for accurate cross-channel tracking, better profit analytics & customer LTV.
Key Features
- Unify all marketing data across channels in one visual & customizable dashboard.
- Avoid iOS 14 blockage, ready for cookieless with the server-side tracking pixel.
- Use different attribution models & custom traffic rules to find top touchpoints.
- Track customer journey & identify drop-offs to allocate budget more effectively.
- Gain insights down to creative level with advanced & tailored analysis reports.
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating NestAds Marketing Attribution5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 22 | 162 |
Reviews NestAds Marketing Attribution22 SupaEasy: AI Functions creator162 | ||
| Core Functionality | Marketing Attribution & Analytics | AI-Powered Function Builder |
Core Functionality NestAds Marketing AttributionMarketing Attribution & Analytics SupaEasy: AI Functions creatorAI-Powered Function Builder | ||
| Target Merchant | Merchants needing cross-channel marketing insights | Merchants needing checkout customization without coding |
Target Merchant NestAds Marketing AttributionMerchants needing cross-channel marketing insights SupaEasy: AI Functions creatorMerchants needing checkout customization without coding | ||
| Ease of Use | One-time setup, dedicated support | No coding required, AI assistant |
Ease of Use NestAds Marketing AttributionOne-time setup, dedicated support SupaEasy: AI Functions creatorNo coding required, AI assistant | ||
| Key Benefit | Improved marketing ROI and customer LTV | Advanced checkout customization and script migration |
Key Benefit NestAds Marketing AttributionImproved marketing ROI and customer LTV SupaEasy: AI Functions creatorAdvanced checkout customization and script migration | ||
| Tracking Methodology | Server-side tracking pixel | N/A |
Tracking Methodology NestAds Marketing AttributionServer-side tracking pixel SupaEasy: AI Functions creatorN/A | ||
| Shopify Scripts Migration | N/A | Yes |
Shopify Scripts Migration NestAds Marketing AttributionN/A SupaEasy: AI Functions creatorYes | ||
Our Verdict
The choice between NestAds Marketing Attribution and SupaEasy: AI Functions creator hinges entirely on the merchant's specific needs. If the primary goal is to gain a deeper understanding of marketing performance, optimize ad spend, and improve customer lifetime value, NestAds is the clear choice. Its attribution models and cross-channel tracking capabilities provide valuable insights that can drive marketing effectiveness.
On the other hand, if the merchant's priority is to customize the checkout experience, create advanced discounts, shipping rules, or payment options, and especially if they are migrating from Shopify Scripts, SupaEasy is the better option. Its AI-powered function builder simplifies the process of creating custom checkout logic without requiring coding skills. Shopify Plus merchants or those anticipating needing Function customization post-Scripts will find SupaEasy significantly more valuable.
Common Questions
Which app is easier to set up?
NestAds boasts a one-time setup process, implying a potentially simpler initial configuration. SupaEasy requires understanding of functions (discounts, shipping, etc.) though the AI may simplify setup.
Which app is more beneficial for Shopify Plus merchants?
SupaEasy explicitly mentions benefiting Shopify Plus merchants currently using the script editor, assisting them with migrating old scripts to new Shopify Functions. While NestAds can benefit Shopify Plus merchants, the explicit support for Scripts migration gives SupaEasy an edge for that segment.
Which app addresses the challenges of iOS 14 and cookie limitations?
NestAds specifically addresses these challenges with its server-side tracking pixel, which helps mitigate tracking errors caused by iOS 14 blockages, ad blockers, and cookie limitations. SupaEasy does not directly address these issues.
Does either app offer integrations with other marketing platforms?
While NestAds highlights cross-channel tracking, it doesn't explicitly state integrations with specific marketing platforms in the provided description. SupaEasy does not explicitly mention marketing platform integrations.
Which app helps in understanding the customer journey?
NestAds explicitly focuses on tracking the customer journey and identifying drop-offs to allocate budget more effectively, providing insights into how customers interact with different touchpoints before making a purchase. SupaEasy does not focus on this aspect.
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