NestAds Marketing Attribution vs Zigpoll Customer Surveysfor Shopify (2026)
NestAds Marketing Attribution and Zigpoll Customer Surveys address distinct needs for Shopify merchants. NestAds focuses on providing comprehensive marketing attribution data, aiming to solve the challenges of tracking performance across multiple channels, especially in a world with increasing privacy restrictions. Its strength lies in unifying marketing data, offering server-side tracking to bypass iOS 14 limitations, and providing advanced reporting on ad creative performance. This makes it ideal for merchants actively investing in multiple marketing channels and seeking data-driven insights to optimize their ad spend and customer acquisition strategies. Zigpoll Customer Surveys, on the other hand, is centered around gathering customer feedback through surveys delivered at various touchpoints, including post-purchase, pre-purchase, and abandoned checkout. Its emphasis is on leveraging zero-party data to understand customer pain points, optimize conversion rates, and improve overall customer experience. The app boasts ease of use, customization options, and integrations with the Shopify ecosystem. It caters to merchants who prioritize understanding their customers' motivations and improving their on-site experience based on direct feedback. While both apps fall under the broad categories of Operations and Analytics, their core functionalities diverge significantly. NestAds provides insights into marketing campaign performance, while Zigpoll focuses on gathering and analyzing customer sentiment and feedback.
At a Glance
NestAds Marketing Attribution
22 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
NestAds Marketing Attribution
Leverage attribution for accurate cross-channel tracking, better profit analytics & customer LTV.
Key Features
- Unify all marketing data across channels in one visual & customizable dashboard.
- Avoid iOS 14 blockage, ready for cookieless with the server-side tracking pixel.
- Use different attribution models & custom traffic rules to find top touchpoints.
- Track customer journey & identify drop-offs to allocate budget more effectively.
- Gain insights down to creative level with advanced & tailored analysis reports.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating NestAds Marketing Attribution5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 22 | 417 |
Reviews NestAds Marketing Attribution22 Zigpoll Customer Surveys417 | ||
| Core Functionality | Marketing Attribution | Customer Surveys |
Core Functionality NestAds Marketing AttributionMarketing Attribution Zigpoll Customer SurveysCustomer Surveys | ||
| Tracking Method | Server-side Tracking Pixel | On-site, Email & SMS Surveys |
Tracking Method NestAds Marketing AttributionServer-side Tracking Pixel Zigpoll Customer SurveysOn-site, Email & SMS Surveys | ||
| Data Focus | Marketing Channel Performance | Customer Sentiment & Feedback (Zero-Party Data) |
Data Focus NestAds Marketing AttributionMarketing Channel Performance Zigpoll Customer SurveysCustomer Sentiment & Feedback (Zero-Party Data) | ||
| Key Benefit | Optimize Marketing Spend & Customer LTV | Improve Customer Experience & Conversion Rates |
Key Benefit NestAds Marketing AttributionOptimize Marketing Spend & Customer LTV Zigpoll Customer SurveysImprove Customer Experience & Conversion Rates | ||
| Target Merchant | Businesses with diverse marketing channels | Businesses focused on customer feedback & engagement |
Target Merchant NestAds Marketing AttributionBusinesses with diverse marketing channels Zigpoll Customer SurveysBusinesses focused on customer feedback & engagement | ||
| Ease of Setup | One-time Setup | No-code Setup |
Ease of Setup NestAds Marketing AttributionOne-time Setup Zigpoll Customer SurveysNo-code Setup | ||
| Attribution Models | Multiple | N/A |
Attribution Models NestAds Marketing AttributionMultiple Zigpoll Customer SurveysN/A | ||
Our Verdict
For Shopify merchants heavily reliant on paid advertising across multiple platforms and seeking to overcome tracking limitations, NestAds Marketing Attribution is the clear choice. Its server-side tracking and detailed attribution models provide invaluable insights into marketing ROI and help allocate budgets more effectively. However, if a merchant's priority is understanding customer needs and improving the on-site experience, particularly through gathering direct feedback, Zigpoll Customer Surveys is the superior option. Zigpoll's survey tools, AI analytics, and integrations offer a comprehensive solution for collecting and acting on customer insights.
While both apps contribute to operational efficiency and provide analytics, their core strengths lie in different areas. A mature business with a dedicated marketing team might benefit from both, while a smaller operation will need to carefully consider its primary needs and choose the app that best aligns with its goals.
Common Questions
Which app helps me understand my marketing ROI?
NestAds Marketing Attribution helps you understand your marketing ROI by tracking performance across different channels and providing detailed attribution models.
Which app helps me improve my website's conversion rate?
Zigpoll Customer Surveys helps improve your website's conversion rate by gathering customer feedback on pain points and providing insights for optimization.
Which app overcomes iOS 14 tracking limitations?
NestAds Marketing Attribution uses a server-side tracking pixel to bypass iOS 14 blockage, ad blockers, and cookie limitations.
Which app allows me to survey customers after a purchase?
Zigpoll Customer Surveys provides advanced post-purchase surveys to gather quality responses from customers.
Can I customize the look and feel of both apps?
NestAds offers a customizable dashboard, while Zigpoll allows you to customize and translate every detail of your surveys to match your brand.
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