Notifications by Modd Apps vs PushEngage Web Push & WhatsAppfor Shopify (2026)
Notifications by Modd Apps and PushEngage Web Push & WhatsApp both aim to improve merchant workflows and customer engagement, but take fundamentally different approaches. Notifications by Modd Apps positions itself as a highly customizable automation tool focused on internal and external communications and object manipulation within the Shopify store using events and Liquid scripting. It caters to merchants seeking to automate complex, condition-based workflows and integrate with external systems (e.g., vendor FTP servers). PushEngage, on the other hand, focuses on direct customer re-engagement and sales growth through push notifications (web and app) and WhatsApp. It aims to recover abandoned carts, boost repeat purchases, and provide instant order updates, primarily targeting merchants looking for quick wins in customer communication and conversion rate optimization, particularly through mobile channels. The key difference lies in their target audience and core functionality. Notifications by Modd Apps requires more technical expertise to leverage its extensive Liquid scripting and complex condition-building capabilities. It is best suited for merchants with specific, complex workflow automation needs that aren't readily addressed by simpler solutions. PushEngage is geared towards ease of use and rapid deployment, offering pre-built campaign templates and a unified dashboard for managing web push, app push, and WhatsApp communications. Its ideal user is a merchant prioritizing customer re-engagement and sales growth through direct, timely notifications, without needing deep customization or integration with external systems beyond Shopify's standard features. PushEngage also caters to Shopify Plus merchants with dedicated support, while Notifications by Modd Apps emphasizes responsive support during the trial period.
At a Glance
Notifications by Modd Apps
35 reviews
PushEngage Web Push & WhatsApp
8 reviews
Detailed Overview
Notifications by Modd Apps
Send custom emails, upload files, add tags and much more, trigger by any shop event!
Key Features
- Send customizable emails, files and more when specific events occur in your shop
- Automatically add tags, notes, metafields and more with complex logic
- Extensive customization of emails and logic with HTML and Liquid
- Send files via FTP, for example to the vendors of the products ordered
PushEngage Web Push & WhatsApp
Recover abandoned carts, boost repeat purchases, and grow sales with push notifications & WhatsApp.
Key Features
- Abandoned Cart Recovery with automated web push & WhatsApp reminders
- Send Order & Shipping Alerts instantly to your customers.
- Back-in-Stock & Price Drop Alerts synced directly with your Shopify catalog
- WhatsApp “Click to Chat” Widget to connect with shoppers instantly
- Personalized Campaigns using smart tags, triggers, and customer time zones
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Notifications by Modd Apps5/5 PushEngage Web Push & WhatsApp5/5 | ||
| Reviews | 35 | 8 |
Reviews Notifications by Modd Apps35 PushEngage Web Push & WhatsApp8 | ||
| Primary Function | Customizable Event-Triggered Notifications & Store Object Manipulation | Web Push, App Push, & WhatsApp Marketing |
Primary Function Notifications by Modd AppsCustomizable Event-Triggered Notifications & Store Object Manipulation PushEngage Web Push & WhatsAppWeb Push, App Push, & WhatsApp Marketing | ||
| Customization Level | High (HTML & Liquid) | Moderate (Smart Tags, Triggers) |
Customization Level Notifications by Modd AppsHigh (HTML & Liquid) PushEngage Web Push & WhatsAppModerate (Smart Tags, Triggers) | ||
| Target Merchant | Merchants with Complex Workflow Automation Needs | Merchants Focused on Customer Re-engagement & Sales Growth |
Target Merchant Notifications by Modd AppsMerchants with Complex Workflow Automation Needs PushEngage Web Push & WhatsAppMerchants Focused on Customer Re-engagement & Sales Growth | ||
| Ease of Use | Requires Technical Proficiency | User-Friendly, Quick Setup |
Ease of Use Notifications by Modd AppsRequires Technical Proficiency PushEngage Web Push & WhatsAppUser-Friendly, Quick Setup | ||
| Value Proposition | Automate Internal & External Communication, Manipulate Store Data Based on Complex Logic | Recover Abandoned Carts, Boost Repeat Purchases, Send Instant Alerts |
Value Proposition Notifications by Modd AppsAutomate Internal & External Communication, Manipulate Store Data Based on Complex Logic PushEngage Web Push & WhatsAppRecover Abandoned Carts, Boost Repeat Purchases, Send Instant Alerts | ||
| Support Level | Responsive support during trial. | Dedicated support for Shopify Plus stores. |
Support Level Notifications by Modd AppsResponsive support during trial. PushEngage Web Push & WhatsAppDedicated support for Shopify Plus stores. | ||
Our Verdict
If you're a Shopify merchant seeking to deeply customize your store's automation based on events and complex conditions, and you're comfortable with Liquid scripting, Notifications by Modd Apps is the better choice. It empowers you to build highly tailored workflows for internal communication, customer communication, and store object management. However, if your priority is quickly implementing customer re-engagement strategies through push notifications and WhatsApp, with minimal technical overhead, PushEngage Web Push & WhatsApp is the more suitable option. It offers pre-built campaigns and a unified dashboard for managing your customer communication channels, especially useful for abandoned cart recovery and order updates. PushEngage is a better fit for stores aiming for rapid sales growth through direct customer engagement, particularly on mobile.
Given that PushEngage offers dedicated support for Shopify Plus stores, while Notifications by Modd Apps only highlights trial support, PushEngage may provide superior long-term value for high-volume Shopify Plus merchants requiring robust customer communication infrastructure and support services.
Common Questions
Can both apps be used for abandoned cart recovery?
Yes, both apps offer features related to abandoned cart recovery, but with different approaches. Notifications by Modd Apps can send highly customized email sequences based on specific cart conditions. PushEngage uses web push and WhatsApp notifications for instant reminders.
Which app is easier to set up and use for a non-technical user?
PushEngage Web Push & WhatsApp is generally easier to set up and use for non-technical users. It provides a user-friendly interface and pre-built campaign templates. Notifications by Modd Apps requires more technical knowledge due to its reliance on Liquid scripting.
Which app is better for automating complex, internal workflows?
Notifications by Modd Apps is better suited for automating complex, internal workflows. It allows for sending emails to staff or suppliers based on specific conditions, updating store objects with tags or metafields, and integrating with external systems.
Does either app offer direct integration with social media platforms beyond WhatsApp?
Based on the provided information, only PushEngage directly integrates with WhatsApp. Notifications by Modd Apps description does not mention social media integrations.
Which app offers more advanced personalization options?
Both apps offer personalization. PushEngage offers personalization through smart tags, triggers, and customer time zones. Notifications by Modd Apps offers extensive customization using HTML and Liquid, which provides more fine-grained control but requires more technical expertise.
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