Novo: Ticker & Marquee vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Novo: Ticker & Marquee and Trustoo Pop ups, Email Popups are both Shopify apps categorized under Notifications, but they cater to vastly different needs. Novo focuses on enhancing on-site visual communication by providing customizable announcement bars and marquees to highlight promotions, discounts, and updates directly on the storefront. It's a solution primarily geared towards improving on-site engagement and conveying immediate, eye-catching information to visitors. Trustoo, on the other hand, is a comprehensive email marketing and lead generation tool centered around growing email lists, automating email campaigns, and driving sales through popups and personalized communications. The core difference lies in their primary functions: Novo is about on-site messaging and visual enhancement, while Trustoo is about off-site communication, lead acquisition, and email marketing automation. Novo prioritizes real-time visual announcements, whereas Trustoo concentrates on capturing customer information and engaging them through email campaigns and automated sequences. While both apps aim to boost sales, they achieve this through different channels and strategies.
At a Glance
Novo: Ticker & Marquee
6 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Novo: Ticker & Marquee
Enhance your site with a dynamic announcement bar featuring scrolling text, logos, and icons
Key Features
- Engaging Marquee Bar: Easily install and set up to grab attention quickly.
- Announcement Bar: Unleash Creativity with Images, Icons, GIFs, and Customization
- Multi-Language: Specify the language for which the ticker will be displayed
- Animated Marquee: Enhance with scrolling text, icons, images, and gifs
- Brand Alignment: Customize fonts, styles, colors, sizes, speeds, and directions
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Novo: Ticker & Marquee5/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 6 | 7110 |
Reviews Novo: Ticker & Marquee6 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | On-site Announcement Bar | Email Marketing & Lead Generation |
Primary Function Novo: Ticker & MarqueeOn-site Announcement Bar Trustoo Pop ups, Email PopupsEmail Marketing & Lead Generation | ||
| Key Features | Customizable ticker with images, icons, GIFs, Multi-Language Support | Popups, Email Campaigns, Automation, Drag-and-Drop Editor |
Key Features Novo: Ticker & MarqueeCustomizable ticker with images, icons, GIFs, Multi-Language Support Trustoo Pop ups, Email PopupsPopups, Email Campaigns, Automation, Drag-and-Drop Editor | ||
| Target Merchant | Merchants focused on visual communication and immediate announcements | Merchants focused on email list growth and marketing automation |
Target Merchant Novo: Ticker & MarqueeMerchants focused on visual communication and immediate announcements Trustoo Pop ups, Email PopupsMerchants focused on email list growth and marketing automation | ||
| Ease of Use | Easy install and setup for announcement bar | Easy setup, no coding required |
Ease of Use Novo: Ticker & MarqueeEasy install and setup for announcement bar Trustoo Pop ups, Email PopupsEasy setup, no coding required | ||
| Value Proposition | Enhance website with dynamic scrolling announcements | Grow email list, automate marketing, and drive sales |
Value Proposition Novo: Ticker & MarqueeEnhance website with dynamic scrolling announcements Trustoo Pop ups, Email PopupsGrow email list, automate marketing, and drive sales | ||
| Integrations (Implied) | Shopify store pages | Klaviyo, Mailchimp, SMSBump, Privy |
Integrations (Implied) Novo: Ticker & MarqueeShopify store pages Trustoo Pop ups, Email PopupsKlaviyo, Mailchimp, SMSBump, Privy | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants primarily focused on immediately grabbing the attention of website visitors and highlighting promotions or announcements on-site, Novo: Ticker & Marquee is the more suitable choice. Its strength lies in its visual customizability and ability to display real-time information directly on the storefront. It's great for shops that want to frequently promote sales, offer discount codes, or highlight important information in an eye-catching manner.
Conversely, for merchants prioritizing building an email list, automating marketing campaigns, and engaging with customers through personalized email communications, Trustoo Pop ups, Email Popups is the better option. Its comprehensive suite of features for email marketing, automation, and lead generation makes it ideal for long-term customer relationship management and driving sales through targeted email campaigns.
Common Questions
Which app is better for displaying a limited-time offer?
Novo: Ticker & Marquee is better for displaying a limited-time offer directly on the website, ensuring immediate visibility to all visitors.
Which app is better for collecting customer emails?
Trustoo Pop ups, Email Popups offers various popup and form options designed specifically for email list growth.
Which app is easier to customize?
Both claim ease of use, but Novo's customization is focused on the visual appearance of the ticker, while Trustoo's customization focuses on email templates and popup design. The 'easier' choice depends on which area the merchant finds more comfortable to customize.
Which app integrates with existing email marketing tools?
Trustoo explicitly mentions integration with popular email marketing platforms like Klaviyo and Mailchimp.
Which app is more focused on on-site experience?
Novo: Ticker & Marquee is entirely focused on enhancing the on-site experience through its announcement bar feature. Trustoo includes popups, impacting on-site experience, but is more email campaign focused overall.
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