OC Meta Pixel Facebook Pixels vs Zigpoll Customer Surveysfor Shopify (2026)
OC Meta Pixel Facebook Pixels and Zigpoll Customer Surveys both aim to enhance Shopify store operations and analytics, but target vastly different aspects of the business. OC Meta Pixel focuses on optimizing Facebook and TikTok advertising campaigns by providing precise data tracking, bypassing ad blockers, and improving event match quality. Its strength lies in its ability to maximize Return on Ad Spend (ROAS) through improved targeting and retargeting. Zigpoll, on the other hand, is a customer survey app designed to gather zero-party data and customer feedback to improve business roadmaps, marketing spend, and conversion rates. It offers a variety of survey types, from post-purchase to abandoned checkout, and integrates with various marketing tools.
At a Glance
OC Meta Pixel Facebook Pixels
68 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
OC Meta Pixel Facebook Pixels
Maximize Facebook Pixel Ad Report! Multiple Facebook Pixels, Conversion API, UTM Tracking, Pixle
Key Features
- Setup multiple Meta Pixels & TikTok Pixel in only 1 Step, No Login, No coding
- Bypass iOS 14+ update and ad blockers issue with Advanced Conversion API (CAPI)
- Access real-time UTM attribution report Facebook and Instagram Ads to max ROAS
- Manage Multiple Pixel Facebook for niche targeting and backup purpose
- Improve your event match quality score
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating OC Meta Pixel Facebook Pixels5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 68 | 417 |
Reviews OC Meta Pixel Facebook Pixels68 Zigpoll Customer Surveys417 | ||
| Primary Function | Meta & TikTok Ads Optimization | Customer Survey & Feedback Collection |
Primary Function OC Meta Pixel Facebook PixelsMeta & TikTok Ads Optimization Zigpoll Customer SurveysCustomer Survey & Feedback Collection | ||
| Key Feature 1 | Multiple Pixel Setup & Conversion API | Post-purchase Surveys |
Key Feature 1 OC Meta Pixel Facebook PixelsMultiple Pixel Setup & Conversion API Zigpoll Customer SurveysPost-purchase Surveys | ||
| Key Feature 2 | UTM Attribution Report | AI Analytics of Survey Data |
Key Feature 2 OC Meta Pixel Facebook PixelsUTM Attribution Report Zigpoll Customer SurveysAI Analytics of Survey Data | ||
| Target Merchant | Merchants heavily reliant on Facebook & TikTok Ads | Merchants focused on understanding & improving customer experience |
Target Merchant OC Meta Pixel Facebook PixelsMerchants heavily reliant on Facebook & TikTok Ads Zigpoll Customer SurveysMerchants focused on understanding & improving customer experience | ||
| Ease of Use Claim | No Coding Required | No-code Setup |
Ease of Use Claim OC Meta Pixel Facebook PixelsNo Coding Required Zigpoll Customer SurveysNo-code Setup | ||
| Value Proposition | Maximize ROAS and Ad Performance | Improve Business Roadmap & Conversion Rates |
Value Proposition OC Meta Pixel Facebook PixelsMaximize ROAS and Ad Performance Zigpoll Customer SurveysImprove Business Roadmap & Conversion Rates | ||
Our Verdict
The choice between OC Meta Pixel and Zigpoll hinges on a merchant's primary needs. If a store's marketing strategy heavily relies on paid advertising through Facebook and TikTok, and the merchant is experiencing issues with ad tracking or performance, OC Meta Pixel is likely the better choice. Its features are geared toward optimizing ad campaigns and providing accurate data despite ad blockers and iOS updates. Conversely, if a store prioritizes understanding customer behavior and feedback to improve the overall customer experience and business strategy, Zigpoll is more suitable. Its survey capabilities and AI analytics provide valuable insights into customer pain points and preferences.
Common Questions
What problem does OC Meta Pixel solve?
OC Meta Pixel addresses the challenges of inaccurate Facebook and TikTok ad tracking, particularly those caused by ad blockers and iOS updates, and helps merchants improve their Return on Ad Spend (ROAS).
What problem does Zigpoll solve?
Zigpoll helps merchants understand their customers better by collecting feedback through various surveys and providing AI-driven insights to improve business strategies, marketing spend, and conversion rates.
Which app is easier to set up?
Both apps claim ease of use with 'no coding required' or 'no-code setup,' implying both have a user-friendly interface. However, without further information, it's difficult to definitively say which is easier.
If I need both ad tracking and customer surveys, can these apps work together?
Potentially, but not directly. These apps address different aspects of e-commerce. You could use OC Meta Pixel to drive traffic to your store and then use Zigpoll to survey those customers after they make a purchase to understand their experience.
Which app has more reviews?
Zigpoll Customer Surveys has significantly more reviews (417) compared to OC Meta Pixel Facebook Pixels (68), suggesting wider adoption or longer market presence.
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