Omega ‑ Multi Pinterest Pixels vs Wixpa Google Ads Remarketingfor Shopify (2026)
Omega ‑ Multi Pinterest Pixels and Wixpa Google Ads Remarketing are both highly rated Shopify apps designed to simplify advertising campaign management, but they cater to distinct advertising platforms. Omega focuses exclusively on Pinterest, offering merchants tools to install multiple Pinterest pixels, track e-commerce events in real-time, and leverage the Pinterest API for conversions. This app is tailored for merchants actively using or planning to use Pinterest for advertising and who want granular control over their Pinterest tracking. Wixpa, on the other hand, is geared towards Google Ads, specifically dynamic remarketing. It prioritizes ease of use by offering a one-click installation of the Google Ads retargeting code and handling code updates, removing the need for technical expertise. The primary distinction lies in the advertising platforms they support: Pinterest for Omega and Google Ads for Wixpa. Omega offers more sophisticated features for Pinterest advertising, such as installing multiple pixels and assigning them to specific pages, while Wixpa's strength lies in simplifying the setup of Google Ads dynamic retargeting, focusing on usability for merchants without coding experience. Therefore, the choice between the two hinges entirely on which advertising platform the merchant is using. Furthermore, Omega boasts a significantly larger number of reviews (25) compared to Wixpa (7), though both maintain a perfect 5/5 rating. This might suggest a larger or more active user base for Omega, though more data is needed to confirm.
At a Glance
Omega ‑ Multi Pinterest Pixels
25 reviews
Wixpa Google Ads Remarketing
7 reviews
Detailed Overview
Omega ‑ Multi Pinterest Pixels
Track & scale Pinterest Ads faster with real-time Pinterest Tags & Pinterest API for Conversion
Key Features
- Install multiple pixel tags with 2 clicks
- E-commerce events from Page visit to Purchase are auto tracked in real time
- Assign the pixels to watch different pages, collections, tags or all pages
- Improve tracking and performance with the Pinterest Tag and API for Conversions
Wixpa Google Ads Remarketing
Effortlessly Set Up Dynamic Google Ads Retargeting Tags and Launch Retargeting Ads with Ease.
Key Features
- Install Google ads remarketing tags
- Install the Google ads Dynamic remarketing conversion pixel in one click.
- No technical background required - No code change or theme file edits.
- Our solution integrates seamlessly with Checkout extensibility
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Omega ‑ Multi Pinterest Pixels5/5 Wixpa Google Ads Remarketing5/5 | ||
| Reviews | 25 | 7 |
Reviews Omega ‑ Multi Pinterest Pixels25 Wixpa Google Ads Remarketing7 | ||
| Advertising Platform | Google Ads | |
Advertising Platform Omega ‑ Multi Pinterest PixelsPinterest Wixpa Google Ads RemarketingGoogle Ads | ||
| Pixel Management | Multiple pixels, specific page assignment | Single pixel, one-click installation |
Pixel Management Omega ‑ Multi Pinterest PixelsMultiple pixels, specific page assignment Wixpa Google Ads RemarketingSingle pixel, one-click installation | ||
| Target Merchant | Pinterest advertisers seeking granular control | Google Ads advertisers needing easy setup |
Target Merchant Omega ‑ Multi Pinterest PixelsPinterest advertisers seeking granular control Wixpa Google Ads RemarketingGoogle Ads advertisers needing easy setup | ||
| Ease of Use | Easy installation, but advanced features available | Very easy, no coding required |
Ease of Use Omega ‑ Multi Pinterest PixelsEasy installation, but advanced features available Wixpa Google Ads RemarketingVery easy, no coding required | ||
| Value Proposition | Enhanced Pinterest tracking & ad scaling | Simplified Google Ads retargeting setup & maintenance |
Value Proposition Omega ‑ Multi Pinterest PixelsEnhanced Pinterest tracking & ad scaling Wixpa Google Ads RemarketingSimplified Google Ads retargeting setup & maintenance | ||
| Checkout Extensibility Integration | Not explicitly stated | Yes, Seamless integration |
Checkout Extensibility Integration Omega ‑ Multi Pinterest PixelsNot explicitly stated Wixpa Google Ads RemarketingYes, Seamless integration | ||
Our Verdict
The choice between Omega ‑ Multi Pinterest Pixels and Wixpa Google Ads Remarketing is straightforward: If your focus is Pinterest advertising, Omega is the clear choice. Its ability to manage multiple pixels, track specific events, and leverage the Pinterest API provides powerful tools for optimizing Pinterest campaigns. For merchants primarily advertising on Google Ads, especially those without technical expertise or who want a hassle-free setup, Wixpa Google Ads Remarketing is the superior option. Its one-click installation and automatic code updates greatly simplify the process of implementing Google Ads dynamic retargeting, and the integration with checkout extensibility ensures a seamless process.
While both apps boast perfect ratings, Omega's higher review count may indicate a more established user base, or, at least, a more vocal user base. Ultimately, select the app that directly aligns with the platform where you intend to allocate your advertising budget. If you are active on both Pinterest and Google Ads, both apps should be considered, however, this is less of a comparison and more of a recommendation to use both given the platforms function independently.
Common Questions
Which app is easier to use?
Wixpa Google Ads Remarketing is generally considered easier to use, particularly for users without coding experience, due to its one-click installation. Omega ‑ Multi Pinterest Pixels is also easy to install, but its advanced features might require more understanding of Pinterest advertising.
Can I use both apps simultaneously?
Yes, you can use both apps simultaneously if you are advertising on both Pinterest and Google Ads. They address different platforms and won't conflict with each other.
Which app is better for advanced tracking?
Omega ‑ Multi Pinterest Pixels is better for advanced tracking within Pinterest due to its ability to manage multiple pixels and track specific events using the Pinterest API.
Does either app support other advertising platforms besides Pinterest and Google Ads?
Based on the provided information, neither app explicitly supports other advertising platforms.
Which app handles code updates automatically?
Wixpa Google Ads Remarketing explicitly mentions that it handles code updates automatically, ensuring compatibility with Google Ads changes. The information for Omega ‑ Multi Pinterest Pixels doesn't specify automatic code updates, though its reliability in event collection implies ongoing maintenance.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store