Omi vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
Omi and ReelUp‑Shoppable Videos+ Reels are both Shopify apps focusing on enhancing product presentation through visual media, but they target different aspects of the customer experience. Omi concentrates on providing interactive 360° product views, allowing customers to examine products in detail from all angles. ReelUp, conversely, focuses on integrating short-form, shoppable videos, particularly user-generated content from platforms like TikTok and Instagram, to boost engagement and conversions. The primary difference lies in the type of visual content they utilize. Omi offers a controlled, high-quality product showcase, while ReelUp leverages the authenticity and appeal of social media-style videos. The ideal choice hinges on the merchant's product type, branding strategy, and target audience. A business selling complex or high-value items might benefit from Omi's detailed 360° views, while a brand aiming for social engagement and trendiness might find ReelUp more effective.
At a Glance
Omi
0 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
Omi
Integrate 360° viewers into your product listings.
Key Features
- 360° 3D Product Viewer
- 3D Product Viewer in Augmented Reality
- Integration in 2 clicks with the Omi app
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Omi0/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 0 | 228 |
Reviews Omi0 ReelUp‑Shoppable Videos+ Reels228 | ||
| Visual Media Type | 360° Product Views | Shoppable Videos (TikTok/Instagram style) |
Visual Media Type Omi360° Product Views ReelUp‑Shoppable Videos+ ReelsShoppable Videos (TikTok/Instagram style) | ||
| Primary Goal | Detailed Product Examination | Engagement and Conversion via Social Content |
Primary Goal OmiDetailed Product Examination ReelUp‑Shoppable Videos+ ReelsEngagement and Conversion via Social Content | ||
| Target Merchant | Businesses with intricate or high-value products needing detailed display | Brands seeking social media-driven marketing and user-generated content |
Target Merchant OmiBusinesses with intricate or high-value products needing detailed display ReelUp‑Shoppable Videos+ ReelsBrands seeking social media-driven marketing and user-generated content | ||
| Augmented Reality | Yes (3D Product Viewer in AR) | No |
Augmented Reality OmiYes (3D Product Viewer in AR) ReelUp‑Shoppable Videos+ ReelsNo | ||
| Speed Impact | Not Specified | Designed for Zero Impact on Page Loading Speed |
Speed Impact OmiNot Specified ReelUp‑Shoppable Videos+ ReelsDesigned for Zero Impact on Page Loading Speed | ||
| Content Source | Merchant created product images/renders | Integrates with TikTok/Instagram or allows direct upload. |
Content Source OmiMerchant created product images/renders ReelUp‑Shoppable Videos+ ReelsIntegrates with TikTok/Instagram or allows direct upload. | ||
Our Verdict
Given the information available in 2026, ReelUp‑Shoppable Videos+ Reels is the safer choice for most merchants. Its high rating and numerous reviews suggest a proven track record and reliable functionality. Merchants wanting to showcase products in a more dynamic, engaging way, leveraging the power of social video, and who value page load speed, will find ReelUp a better fit.
Omi, while potentially valuable for showcasing complex products in great detail with interactive 360° views and AR, carries more risk due to its lack of reviews. It may be suitable for merchants willing to experiment with a potentially innovative, but unproven solution, and who require detailed product presentation but should be carefully tested for page performance before widespread usage.
Common Questions
Which app is easier to implement?
Both apps claim easy integration. Omi highlights '2 clicks' but without reviews, its ease of use is unconfirmed. ReelUp's popularity suggests a relatively straightforward implementation, although importing and managing videos adds complexity.
Which app is better for SEO?
ReelUp explicitly mentions increasing time spent on the store, which benefits SEO. Omi doesn't directly address SEO, but a better product presentation may indirectly improve it.
Which app is more likely to increase sales?
ReelUp focuses on converting browsers into buyers by allowing them to see products in action. The high reviews indicate that it has performed well for other shops. Omi might also drive sales with its interactive features, but it's unproven.
Which app requires higher quality product photography?
Omi's 360° viewer demands high-quality images or 3D renders for effective showcasing. ReelUp can utilize user-generated content, which may be less polished but more authentic.
Which app better addresses mobile shoppers?
ReelUp natively embeds videos in autoplay mode across all devices making it very mobile friendly. Omi doesn't specify how it is presented on mobile.
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