OneReview and ReviewsYard both aim to improve sales through product reviews, but they approach the problem from fundamentally different angles. OneReview focuses on *aggregating* existing reviews from external sources like suppliers, review publishers, and major retailers. This positions it as a solution for merchants who lack initial reviews for their products or want to leverage reviews from established platforms. ReviewsYard, on the other hand, focuses on *collecting* new reviews directly from customers after purchase, offering features like automated email requests and incentives. The primary difference lies in where the reviews originate. OneReview emphasizes immediate review coverage by tapping into existing data. ReviewsYard prioritizes building authentic, customer-generated reviews over time. OneReview's strength lies in quick setup and filling the initial 'review void,' while ReviewsYard's strength is in building a loyal customer base and user-generated content. Thus, their target audiences differ; OneReview is ideal for new products or merchants facing initial adoption hurdles, while ReviewsYard suits established businesses looking to boost customer engagement and SEO through original reviews. The choice between the two also depends on the merchant's tolerance for external vs. internal reviews. OneReview's aggregated reviews might be perceived as less trustworthy than ReviewsYard's customer-generated reviews by some shoppers, despite their convenience.
10 reviews
197 reviews
Losing sales because your products are missing reviews?
Collect products reviews from your happy customers.
| Rating | 5/5 | 5/5 |
Rating OneReview: Use Online Reviews5/5 ReviewsYard — Product Reviews5/5 | ||
| Reviews | 10 | 197 |
Reviews OneReview: Use Online Reviews10 ReviewsYard — Product Reviews197 | ||
| Review Source | Aggregated from external sites | Collected directly from customers |
Review Source OneReview: Use Online ReviewsAggregated from external sites ReviewsYard — Product ReviewsCollected directly from customers | ||
| Key Feature | Aggregated review summaries and ratings | Automated review request emails |
Key Feature OneReview: Use Online ReviewsAggregated review summaries and ratings ReviewsYard — Product ReviewsAutomated review request emails | ||
| Target Merchant | Merchants with new products or lacking initial reviews | Merchants seeking authentic customer reviews and brand engagement |
Target Merchant OneReview: Use Online ReviewsMerchants with new products or lacking initial reviews ReviewsYard — Product ReviewsMerchants seeking authentic customer reviews and brand engagement | ||
| Ease of Use | 5-minute setup | Implied to be easy, focuses on automation |
Ease of Use OneReview: Use Online Reviews5-minute setup ReviewsYard — Product ReviewsImplied to be easy, focuses on automation | ||
| Value Proposition | Instant reviews and social proof | Building customer trust and UGC long-term |
Value Proposition OneReview: Use Online ReviewsInstant reviews and social proof ReviewsYard — Product ReviewsBuilding customer trust and UGC long-term | ||
| Customization | Customizable widgets and white-glove customization | Elegantly displays customer reviews |
Customization OneReview: Use Online ReviewsCustomizable widgets and white-glove customization ReviewsYard — Product ReviewsElegantly displays customer reviews | ||
For merchants launching new products or struggling to gain initial traction, OneReview offers a fast and easy way to populate product pages with star ratings and review summaries, leveraging the credibility of existing reviews from other sources. This is particularly valuable for products sold on multiple platforms. However, merchants prioritizing authentic, customer-generated content and long-term brand building should opt for ReviewsYard. Its automated review request system and incentive options are excellent for collecting valuable customer feedback and boosting trust.
Ultimately, OneReview is a short-term solution for quick review coverage, while ReviewsYard is a long-term investment in customer engagement and organic growth. A merchant could even use OneReview initially and transition to ReviewsYard later to build their own review base once they have a sufficient customer base.
OneReview boasts a 5-minute setup, suggesting it's faster to implement than ReviewsYard.
ReviewsYard's reviews are collected directly from your customers after purchase, making them generally more authentic than OneReview's aggregated reviews from external sources.
OneReview's description states it can pair with other review apps like Judge.me, Loox, and Stamped, implying compatibility with ReviewsYard as well. However, overlapping displays should be avoided.
ReviewsYard is likely better for SEO in the long run. Customer-generated reviews create unique content that search engines can index. OneReview might provide an initial boost, but its reviews aren't unique to your site.
ReviewsYard can import existing reviews and UGC, suggesting that you can migrate reviews from other platforms to ReviewsYard.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store