OPTIS Product Options, Variant vs VDB Ring Creatorfor Shopify (2026)
OPTIS Product Options, Variant, with a stellar 5/5 rating based on a substantial 1536 reviews, positions itself as a broad solution for creating custom product variants. It caters to a wide range of merchants seeking to offer greater product personalization. In contrast, VDB Ring Creator, also boasting a perfect 5/5 rating but with only 11 reviews, is highly specialized. It focuses specifically on enabling customers to design and build custom rings by combining owned and virtual inventory. VDB Ring Creator aims to offer a comprehensive ring design experience, including interactive 3D previews and localization features, targeting jewelers and businesses selling customizable rings. The primary distinction lies in their scope. OPTIS offers a more general product option solution applicable across various product types, allowing merchants to customize virtually any product. VDB Ring Creator, on the other hand, provides a highly tailored solution specifically for the ring design and sales process, incorporating virtual inventory and visual tools geared toward the jewelry market. The choice between the two depends on the merchant's specific needs: broad product customization versus specialized ring design capabilities.
At a Glance
OPTIS Product Options, Variant
1,536 reviews
VDB Ring Creator
11 reviews
Detailed Overview
VDB Ring Creator
Your inventory + VDB virtual inventory means customers can build rings and order them from you.
Key Features
- Combine owned and virtual inventory for maximum ring-building potential
- Customize color, search controls, filters and display details.
- Select your suppliers and product selection to fit your merchandising strategy.
- Localize to your own language and currency.
- Interactive 3D ring previews to boost customer's confidence and conversions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating OPTIS Product Options, Variant5/5 VDB Ring Creator5/5 | ||
| Reviews | 1536 | 11 |
Reviews OPTIS Product Options, Variant1536 VDB Ring Creator11 | ||
| Focus | General product options and variants | Specialized for ring customization and design |
Focus OPTIS Product Options, VariantGeneral product options and variants VDB Ring CreatorSpecialized for ring customization and design | ||
| Inventory Management | Primarily focuses on creating options from existing inventory | Combines owned and virtual inventory |
Inventory Management OPTIS Product Options, VariantPrimarily focuses on creating options from existing inventory VDB Ring CreatorCombines owned and virtual inventory | ||
| Target Merchant | Merchants needing general product customization capabilities | Jewelers and businesses selling customizable rings |
Target Merchant OPTIS Product Options, VariantMerchants needing general product customization capabilities VDB Ring CreatorJewelers and businesses selling customizable rings | ||
| Ease of Use | Likely broader setup to support diverse product types | May require specific understanding of ring inventory and design process |
Ease of Use OPTIS Product Options, VariantLikely broader setup to support diverse product types VDB Ring CreatorMay require specific understanding of ring inventory and design process | ||
| Value Proposition | Increased product personalization and sales through varied product options | Expanded ring selection, enhanced customer engagement, and increased conversions in the jewelry market |
Value Proposition OPTIS Product Options, VariantIncreased product personalization and sales through varied product options VDB Ring CreatorExpanded ring selection, enhanced customer engagement, and increased conversions in the jewelry market | ||
Our Verdict
For Shopify merchants seeking a versatile solution to create customizable product options across various product categories, OPTIS Product Options, Variant is likely the better choice. Its high rating and significant number of reviews suggest a robust and well-regarded app. However, for jewelers or businesses specifically focused on selling customizable rings, VDB Ring Creator offers a highly specialized and visually driven experience that caters directly to the needs of the ring design process. Its integration of virtual inventory is a significant advantage for expanding product offerings without needing physical inventory. Even though it has a lower review count, the specialized features might outweigh this for the right merchant.
Ultimately, the best app depends on the merchant's specific business model and product focus. If the primary goal is to offer custom rings, the feature-rich VDB Ring Creator is the clear winner, despite its smaller user base. If the goal is more general and not limited to rings, OPTIS is the stronger choice.
Common Questions
Which app is better for expanding my product inventory?
VDB Ring Creator allows you to combine your own inventory with virtual inventory, which dramatically expands your product offering without you having to have it in stock. OPTIS helps to expand your variety within the product variants you already offer.
Which app is easier to use?
While both apps have a 5/5 rating, the user reviews give OPTIS Product Options, Variant, with 1536 reviews, more confidence that users generally find it easier to use than the more specialized VDB Ring Creator, which has only 11 reviews. Therefore, OPTIS is likely the simpler app to set up, especially if you have products beyond rings.
What types of customizations are available in each app?
OPTIS allows you to create custom options and variants for a wider variety of products, whereas VDB Ring Creator allows you to customize rings with different gemstones and mountings and create 3D previews of the finished product.
Which app is more suitable for an international audience?
VDB Ring Creator specifically includes localization for language and currency, making it potentially better suited for international audiences who want to offer the ring builder experience in their local market. OPTIS does not have this feature explicitly described.
Does either app offer 3D product previews?
VDB Ring Creator offers interactive 3D ring previews, which can significantly boost customer confidence and conversions when designing a ring. OPTIS does not offer this feature.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store