OSOM Instagram feed vs Sclips Shoppable Videos Reelsfor Shopify (2026)
OSOM Instagram feed and Sclips Shoppable Videos Reels both aim to enhance Shopify stores with engaging content, but they cater to different needs and preferences. OSOM Instagram feed focuses on showcasing static Instagram photos in a customizable grid format, aiming to build social proof and convert visitors through visually appealing feeds. Its strength lies in simplicity and easy integration for merchants who want a straightforward way to display their existing Instagram content. Sclips Shoppable Videos Reels, on the other hand, targets premium brands seeking to leverage video content, including TikTok and Instagram Reels and Stories, to boost engagement, conversion rates, and sales. It offers advanced features like shoppable videos, in-depth analytics, and customization options, making it ideal for merchants prioritizing a dynamic and interactive user experience. The key difference is in the content type and functionality. OSOM is about displaying static image feeds from Instagram, while Sclips is about integrating shoppable videos, including Reels and Stories. This difference leads to varying levels of complexity and impact on the store's user experience. Sclips requires more effort in content creation (video) and configuration but potentially offers a higher ROI through increased engagement and direct sales via shoppable videos. OSOM requires less content creation effort if merchants already have an established Instagram presence, providing a simple and effective social proof solution.
At a Glance
OSOM Instagram feed
7 reviews
Sclips Shoppable Videos Reels
49 reviews
Detailed Overview
OSOM Instagram feed
Build your social proof and convert visitors into customers with Instagram feed help.
Key Features
- Display your photos feed in a customisable grid layout.
- Control rows and columns for a seamless and mobile-optimised display.
- Place it anywhere - landing, product page, site footer or anywhere in theme.
- Easy to install with one click "Add to theme" feature.
Sclips Shoppable Videos Reels
Show TikTok & Instagram Reels, Stories, and UGC as Shoppable Videos To Drive Engagement, CRO & Sales
Key Features
- No Impact on Store Speed: Google Insights and GT-Metrix tested.
- Aesthetic and Premium Design - Just check out the demo store :)
- Highly Customisable - Autoplay Options, Add on Products, Collections, Home page
- In-depth Analytics and Insights of the usage and impact. Maximise CRO and ROI.
- Add Shoppable Videos - Insta like Stories, Reels and Floating Videos on any page
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating OSOM Instagram feed5/5 Sclips Shoppable Videos Reels5/5 | ||
| Reviews | 7 | 49 |
Reviews OSOM Instagram feed7 Sclips Shoppable Videos Reels49 | ||
| Content Type | Instagram Photos | Shoppable Videos (Reels, Stories, Floating Videos) |
Content Type OSOM Instagram feedInstagram Photos Sclips Shoppable Videos ReelsShoppable Videos (Reels, Stories, Floating Videos) | ||
| Primary Goal | Build Social Proof, Convert Visitors | Increase Engagement, CRO, Sales |
Primary Goal OSOM Instagram feedBuild Social Proof, Convert Visitors Sclips Shoppable Videos ReelsIncrease Engagement, CRO, Sales | ||
| Target Merchant | Merchants with strong Instagram photo presence | Premium Brands investing in Video Content |
Target Merchant OSOM Instagram feedMerchants with strong Instagram photo presence Sclips Shoppable Videos ReelsPremium Brands investing in Video Content | ||
| Customization Level | Customizable Grid Layout, Rows/Columns | Highly Customizable, Autoplay, Add-ons, Landing Pages |
Customization Level OSOM Instagram feedCustomizable Grid Layout, Rows/Columns Sclips Shoppable Videos ReelsHighly Customizable, Autoplay, Add-ons, Landing Pages | ||
| Analytics | Not Specified | In-depth Analytics & Insights |
Analytics OSOM Instagram feedNot Specified Sclips Shoppable Videos ReelsIn-depth Analytics & Insights | ||
| Impact on Site Speed | Not Specified | No Impact (Google Insights & GT-Metrix Tested) |
Impact on Site Speed OSOM Instagram feedNot Specified Sclips Shoppable Videos ReelsNo Impact (Google Insights & GT-Metrix Tested) | ||
| Ease of Use | Easy 1-click install | Setup in 5-10 minutes |
Ease of Use OSOM Instagram feedEasy 1-click install Sclips Shoppable Videos ReelsSetup in 5-10 minutes | ||
| Value Proposition | Simple Instagram feed for social proof | Premium Shoppable Video experience for increased sales |
Value Proposition OSOM Instagram feedSimple Instagram feed for social proof Sclips Shoppable Videos ReelsPremium Shoppable Video experience for increased sales | ||
Our Verdict
For Shopify merchants seeking a simple and straightforward way to showcase their existing Instagram photos and build social proof, OSOM Instagram feed is a suitable choice. Its ease of installation and customizable grid layout make it a quick and effective solution. However, for merchants prioritizing engagement, conversion rate optimization (CRO), and sales through dynamic video content, particularly premium brands already investing in video marketing, Sclips Shoppable Videos Reels offers a more robust and feature-rich solution. Its shoppable video capabilities, advanced analytics, and focus on premium design make it a worthwhile investment. Sclips is the better option for those who are comfortable with the complexities of video marketing and willing to invest in its potential ROI.
Ultimately, the choice depends on the merchant's content strategy and budget. If you are looking for a quick win with existing Instagram content, OSOM is the simpler choice. If you are prepared to invest in video and aim for maximum engagement, Sclips is the better option.
Common Questions
Which app is easier to set up?
OSOM Instagram feed likely has a simpler setup with its one-click 'Add to theme' feature. Sclips Shoppable Videos Reels claims a 5-10 minute setup, but configuring shoppable videos requires more effort than simply displaying an image feed.
Which app provides better analytics?
Sclips Shoppable Videos Reels offers in-depth analytics and insights on usage and impact, enabling merchants to maximize CRO and ROI. OSOM Instagram feed does not explicitly mention analytics features.
Which app is better for mobile users?
Both apps claim to be mobile-optimized. OSOM highlights its customizable rows and columns for seamless display. Sclips claims aesthetic and premium design but doesn't explicitly state mobile optimization features.
Which app is best for increasing sales directly from content?
Sclips Shoppable Videos Reels is specifically designed to drive sales through shoppable videos, allowing customers to purchase products directly from the video content. OSOM Instagram feed focuses more on building social proof, which indirectly contributes to sales.
Which app is better for stores with slow loading times?
Sclips Shoppable Videos Reels claims to have no impact on store speed and has been tested with Google Insights and GT-Metrix. OSOM Instagram feed does not provide data on site speed impact, leaving it uncertain.
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