PageFly Landing Page Builder vs Theme Updater & Backups | OOTSfor Shopify (2026)
PageFly Landing Page Builder and Theme Updater & Backups | OOTS cater to distinct needs within the Shopify ecosystem, despite sharing the 'Page builder' category. PageFly focuses on providing comprehensive landing page and storefront customization capabilities, offering merchants a drag-and-drop interface to build visually appealing and conversion-optimized pages. Its strength lies in its extensive feature set for creating marketing-focused pages. Theme Updater & Backups | OOTS, on the other hand, emphasizes theme maintenance and security. Its core functionality revolves around simplifying theme updates, backing up store data, and providing outage alerts. The target audience for PageFly comprises merchants who prioritize visual design and marketing campaign optimization through custom landing pages. It caters to businesses looking to create unique shopping experiences and drive sales through visually compelling content. Theme Updater & Backups | OOTS is targeted toward merchants who prioritize stability, security, and ease of maintenance for their Shopify stores. It's particularly attractive to those who value automated backups, simplified theme updates, and proactive monitoring to prevent downtime and data loss. While PageFly empowers merchants to build custom pages, OOTS focuses on streamlining the often tedious tasks of theme updates and data security.
At a Glance
PageFly Landing Page Builder
5,684 reviews
Theme Updater & Backups | OOTS
254 reviews
Detailed Overview
Theme Updater & Backups | OOTS
Get AI theme updates, add new sections, and protect your store with backups & outage alerts.
Key Features
- Update your Shopify theme without losing your customizations or content
- Email alerts when theme updates are available and Shopify outages are detected
- Automated backups for products, collections, themes, orders, customers, and more
- Compare themes versions (diff checker) to ensure customizations are maintained
- Install premium theme sections made by the top theme developers
Feature Comparison
| Rating | 4.9/5 | 4.2/5 |
Rating PageFly Landing Page Builder4.9/5 Theme Updater & Backups | OOTS4.2/5 | ||
| Reviews | 5684 | 254 |
Reviews PageFly Landing Page Builder5684 Theme Updater & Backups | OOTS254 | ||
| Primary Function | Landing Page & Storefront Builder | Theme Updates & Backups |
Primary Function PageFly Landing Page BuilderLanding Page & Storefront Builder Theme Updater & Backups | OOTSTheme Updates & Backups | ||
| Key Features | Drag-and-drop page building, extensive element library | AI-powered theme updates, automated backups, outage alerts, theme section installation |
Key Features PageFly Landing Page BuilderDrag-and-drop page building, extensive element library Theme Updater & Backups | OOTSAI-powered theme updates, automated backups, outage alerts, theme section installation | ||
| Target Merchant | Marketing-focused merchants needing custom pages | Merchants prioritizing store stability and maintenance |
Target Merchant PageFly Landing Page BuilderMarketing-focused merchants needing custom pages Theme Updater & Backups | OOTSMerchants prioritizing store stability and maintenance | ||
| Ease of Use (Estimated) | Moderate, learning curve for complex layouts | High, aims for ease of use with automated processes |
Ease of Use (Estimated) PageFly Landing Page BuilderModerate, learning curve for complex layouts Theme Updater & Backups | OOTSHigh, aims for ease of use with automated processes | ||
| Value Proposition | Enhanced conversion rates through custom design | Reduced downtime, data loss, and maintenance effort |
Value Proposition PageFly Landing Page BuilderEnhanced conversion rates through custom design Theme Updater & Backups | OOTSReduced downtime, data loss, and maintenance effort | ||
| AI Integration | Potentially for content generation (not explicitly stated) | AI-powered theme updates |
AI Integration PageFly Landing Page BuilderPotentially for content generation (not explicitly stated) Theme Updater & Backups | OOTSAI-powered theme updates | ||
Our Verdict
For merchants heavily invested in marketing campaigns and who require complete control over the visual design of their landing pages and product pages, PageFly Landing Page Builder is the superior choice. Its robust feature set allows for pixel-perfect customization and optimization. However, for merchants seeking to minimize technical overhead and ensure their store is always running smoothly with minimal intervention, Theme Updater & Backups | OOTS is the better option. The automated backups and outage alerts provide peace of mind, while the AI-powered theme updates streamline maintenance.
If you are comfortable with some design work, and need landing pages, choose PageFly. If you are more concerned about keeping your store secure and up to date with as little effort as possible, and your needs are more core to the store theme itself, choose Theme Updater & Backups | OOTS.
Common Questions
Which app is better for improving conversion rates?
PageFly is better suited for improving conversion rates, as it allows you to create highly customized landing pages and product pages optimized for specific marketing campaigns.
Which app is better for protecting my store from data loss?
Theme Updater & Backups | OOTS is designed for protecting your store from data loss, with its automated backup feature covering products, collections, themes, orders, customers, and more.
Can Theme Updater & Backups | OOTS build landing pages like PageFly?
While Theme Updater & Backups | OOTS allows you to install theme sections, its primary focus is not on building custom landing pages from scratch like PageFly. It is more concerned with modifying existing theme structure.
Is PageFly easy to use for someone with no design experience?
PageFly offers a drag-and-drop interface that makes it relatively easy to use, but creating truly professional-looking landing pages may require some design knowledge or experience. Pre-built templates can ease the learning curve.
Does Theme Updater & Backups | OOTS notify me of potential security threats?
While Theme Updater & Backups | OOTS doesn't explicitly state it notifies you of *security* threats, it does provide email alerts when Shopify outages are detected, which can sometimes be related to security vulnerabilities being exploited.
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