Parkour: Facebook Pixel & Feed vs Report Toaster: Custom Reportsfor Shopify (2026)
Parkour: Facebook Pixel & Feed focuses on enhancing Facebook and Instagram advertising performance by providing accurate data collection and tracking through Meta Pixel and Conversion API. It aims to solve the problem of data loss due to iOS 14 updates and ad blockers, offering advanced server-side tracking and real-time UTM tracking. This app is targeted towards merchants actively advertising on Facebook and Instagram who need reliable data for campaign optimization and improved ROAS. Report Toaster: Custom Reports, on the other hand, is a comprehensive reporting and analytics app designed for Shopify merchants seeking to gain deeper insights into their store's performance. It offers advanced customization options for creating reports using real-time data, enabling merchants to track various metrics, schedule reports, and share them with their team. The key difference lies in their primary functions. Parkour is laser-focused on advertising data and integration with the Meta ecosystem, while Report Toaster provides broader analytics capabilities across the entire Shopify store's data. Parkour promises ease of setup and focuses on a specific advertising use-case, making it appealing to merchants with less technical expertise wanting immediate advertising results. Report Toaster offers more complex and customizable reporting, potentially requiring more technical knowledge but offering a wider range of insights. Both apps share the 'Operations' and 'Analytics' categories, highlighting their contributions to efficient store management and data-driven decision-making, however, they target different aspects of Shopify management.
At a Glance
Parkour: Facebook Pixel & Feed
78 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Parkour: Facebook Pixel & Feed
Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Key Features
- Track Facebook & Instagram events with Meta Pixel & Conversion API
- Advanced server-side tracking to bypass iOS 14 & ad blockers
- Real-time UTM tracking for data-driven ad decisions
- Manage multi-pixels with one intuitive dashboard
- Maximize ROAS with premium event matching & accurate attribution
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Parkour: Facebook Pixel & Feed4.9/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 78 | 194 |
Reviews Parkour: Facebook Pixel & Feed78 Report Toaster: Custom Reports194 | ||
| Primary Function | Facebook/Instagram Advertising Tracking | Custom Reporting & Analytics |
Primary Function Parkour: Facebook Pixel & FeedFacebook/Instagram Advertising Tracking Report Toaster: Custom ReportsCustom Reporting & Analytics | ||
| Target Merchant | Active Facebook/Instagram Advertisers | Merchants needing advanced Shopify store data insights |
Target Merchant Parkour: Facebook Pixel & FeedActive Facebook/Instagram Advertisers Report Toaster: Custom ReportsMerchants needing advanced Shopify store data insights | ||
| Ease of Use | Quick 2-minute setup, no coding required | Powerful customization options, potentially steeper learning curve |
Ease of Use Parkour: Facebook Pixel & FeedQuick 2-minute setup, no coding required Report Toaster: Custom ReportsPowerful customization options, potentially steeper learning curve | ||
| Key Feature 1 | Advanced server-side tracking | 130+ report templates |
Key Feature 1 Parkour: Facebook Pixel & FeedAdvanced server-side tracking Report Toaster: Custom Reports130+ report templates | ||
| Key Feature 2 | Real-time UTM tracking | Scheduled report delivery |
Key Feature 2 Parkour: Facebook Pixel & FeedReal-time UTM tracking Report Toaster: Custom ReportsScheduled report delivery | ||
| Value Proposition | Improved ROAS through accurate Facebook advertising data | Comprehensive insights into store performance through custom reports |
Value Proposition Parkour: Facebook Pixel & FeedImproved ROAS through accurate Facebook advertising data Report Toaster: Custom ReportsComprehensive insights into store performance through custom reports | ||
Our Verdict
If you are primarily focused on optimizing your Facebook and Instagram advertising campaigns and need a quick and easy solution to track conversions accurately, especially with the complexities of iOS 14 and ad blockers, Parkour: Facebook Pixel & Feed is the better choice. Its focus on server-side tracking and UTM tracking provides the data you need to make informed decisions and improve your ROAS. It prioritizes speed and ease-of-use with a 2-minute setup time and no coding required.
On the other hand, if you require in-depth reporting and analytics across your entire Shopify store, including sales, inventory, and customer behavior, Report Toaster: Custom Reports is the superior option. Its powerful customization features, extensive report templates, and scheduling capabilities allow you to create tailored reports, automate delivery, and share insights with your team. While it may require a bit more effort to set up and configure, the broader range of data and insights it provides makes it a valuable tool for comprehensive store management.
Common Questions
Which app is easier to set up?
Parkour Pixel boasts a 2-minute setup, making it faster to implement than Report Toaster, which requires configuring custom reports.
Which app is better for improving my Facebook ad campaigns?
Parkour is designed specifically for Facebook and Instagram ad tracking, offering advanced features for optimizing ROAS. Report Toaster is less focused on advertising and more on overall store analytics.
Can Report Toaster track Facebook ad performance?
Report Toaster can track sales and conversions originating from Facebook ads if the appropriate tracking parameters are set up in Shopify and Facebook. However, it doesn't offer the same level of advanced pixel tracking and server-side event matching as Parkour.
Which app provides more comprehensive reporting options?
Report Toaster offers a wider range of reporting options, with over 130 report templates and extensive customization capabilities. Parkour focuses primarily on advertising-related metrics.
Does Parkour: Facebook Pixel & Feed integrate with other marketing platforms?
The description specifically mentions Facebook and Instagram. While UTM tracking can provide data for other platforms, its core integration is within the Meta ecosystem.
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