Parkour: Facebook Pixel & Feed vs SupaEasy: AI Functions creatorfor Shopify (2026)
Parkour: Facebook Pixel & Feed and SupaEasy: AI Functions creator are both Shopify apps in the Operations category, but they serve fundamentally different purposes. Parkour focuses on enhancing marketing effectiveness through improved Facebook pixel tracking and data accuracy, aiming to maximize Return On Ad Spend (ROAS). It's built for merchants looking to optimize their Facebook and Instagram advertising campaigns in light of evolving privacy regulations and ad-blocking technologies. Key strengths include its advanced Conversion API, real-time UTM tracking, and multi-pixel management, offering a no-code setup process for easy implementation. SupaEasy, on the other hand, addresses the sunsetting of Shopify Scripts by offering an AI-powered solution for creating and migrating to Shopify Functions. It targets Shopify Plus merchants currently using scripts, as well as any Shopify merchant looking for advanced customization options for discounts, payments, delivery, and validation during the checkout process. Its primary strength lies in its AI assistant which generates functions based on user input, offering a no-code or low-code approach to more complex Shopify customization. SupaEasy also boasts recognition as a ShopTank winner at a Shopify Editions event.
At a Glance
Parkour: Facebook Pixel & Feed
78 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Parkour: Facebook Pixel & Feed
Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Key Features
- Track Facebook & Instagram events with Meta Pixel & Conversion API
- Advanced server-side tracking to bypass iOS 14 & ad blockers
- Real-time UTM tracking for data-driven ad decisions
- Manage multi-pixels with one intuitive dashboard
- Maximize ROAS with premium event matching & accurate attribution
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Parkour: Facebook Pixel & Feed4.9/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 78 | 162 |
Reviews Parkour: Facebook Pixel & Feed78 SupaEasy: AI Functions creator162 | ||
| Core Functionality | Facebook Pixel Tracking & Optimization | Shopify Functions Generation & Migration |
Core Functionality Parkour: Facebook Pixel & FeedFacebook Pixel Tracking & Optimization SupaEasy: AI Functions creatorShopify Functions Generation & Migration | ||
| Target Merchant | All Shopify Merchants advertising on Facebook & Instagram | Shopify Merchants wanting advanced checkout customization, including those migrating from scripts |
Target Merchant Parkour: Facebook Pixel & FeedAll Shopify Merchants advertising on Facebook & Instagram SupaEasy: AI Functions creatorShopify Merchants wanting advanced checkout customization, including those migrating from scripts | ||
| Ease of Use | 2-minute setup, no coding required | Generates functions via AI, manual input, or migration; varying complexity |
Ease of Use Parkour: Facebook Pixel & Feed2-minute setup, no coding required SupaEasy: AI Functions creatorGenerates functions via AI, manual input, or migration; varying complexity | ||
| Value Proposition | Increased ROAS through accurate tracking and optimized campaigns | Advanced checkout customization without coding expertise; replacement for deprecated scripts |
Value Proposition Parkour: Facebook Pixel & FeedIncreased ROAS through accurate tracking and optimized campaigns SupaEasy: AI Functions creatorAdvanced checkout customization without coding expertise; replacement for deprecated scripts | ||
| Key Features | Advanced Conversion API, Real-time UTM tracking, Multi-pixel management | AI function generation, Script migration, Customization for Discounts, Delivery, Payment, Validation |
Key Features Parkour: Facebook Pixel & FeedAdvanced Conversion API, Real-time UTM tracking, Multi-pixel management SupaEasy: AI Functions creatorAI function generation, Script migration, Customization for Discounts, Delivery, Payment, Validation | ||
| Shopify Editions Recognition | Not mentioned | ShopTank Winner at Editions 25 |
Shopify Editions Recognition Parkour: Facebook Pixel & FeedNot mentioned SupaEasy: AI Functions creatorShopTank Winner at Editions 25 | ||
Our Verdict
The choice between Parkour and SupaEasy hinges entirely on the merchant's needs. If the goal is to improve Facebook and Instagram advertising performance through better tracking and data accuracy, Parkour: Facebook Pixel & Feed is the clear winner. Its focus is specifically on that domain, offering tools and features tailored for marketing optimization. It's a practical choice for any Shopify merchant running ads on Meta platforms.
However, if the merchant requires advanced checkout customizations, particularly in light of the upcoming deprecation of Shopify Scripts, SupaEasy: AI Functions creator is the better option. Its AI-powered function generation simplifies the creation of complex customizations for discounts, delivery, payment, and validation, filling a crucial gap for merchants seeking to adapt to the changing Shopify landscape. Merchants transitioning from Shopify Scripts, or those requiring very specific checkout logic, will find SupaEasy particularly valuable.
Common Questions
Which app is easier to set up?
Parkour boasts a 2-minute setup process with no coding required. SupaEasy's setup complexity depends on the chosen method (AI generation, manual input, or script migration), so it could range from simple to more involved.
Does Parkour help with checkout customization?
No, Parkour is solely focused on improving Facebook Pixel tracking and optimization for advertising campaigns, it does not offer any functionality for checkout customization.
Can SupaEasy generate A/B testing scripts?
The provided data does not mention A/B testing capabilities for SupaEasy. Its primary focus is on generating functions related to discounts, delivery, payment, and validation.
Which app requires a Shopify Plus subscription?
SupaEasy is relevant for Shopify Plus users who are looking to replace Scripts but is also available for merchants on all Shopify plans. Parkour is available for all Shopify merchants advertising on Meta platforms, regardless of their subscription plan.
Is SupaEasy an officially endorsed Shopify product?
While SupaEasy won the ShopTank competition at Editions 25, the description doesn't state that it is an officially endorsed or developed by Shopify. It's a third-party app built on the Shopify platform.
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