Peel: Retention Analytics and SupaEasy: AI Functions creator both boast 5/5 ratings, but cater to vastly different needs within the Shopify ecosystem. Peel focuses on post-purchase analytics and retention marketing. It aims to empower merchants (brands or agencies) with data-driven insights into customer lifetime value, churn, and subscription growth, enabling them to optimize marketing efforts and increase profitability. Its ready-made templates and integrations with Klaviyo and Meta streamline the process of understanding and acting upon customer behavior data. SupaEasy, on the other hand, directly addresses the technical challenge of customizing the checkout experience, particularly in light of the impending deprecation of Scripts. It provides an AI-powered platform for generating and migrating Shopify Functions related to discounts, shipping, payment, and validation. Its target audience includes both Shopify Plus merchants seeking to migrate existing scripts and standard Shopify merchants looking for advanced checkout customization without requiring coding expertise. SupaEasy democratizes access to advanced checkout functionality, making it accessible to a broader range of merchants.
34 reviews
162 reviews
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
| Rating | 5/5 | 5/5 |
Rating Peel: Retention Analytics5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 34 | 162 |
Reviews Peel: Retention Analytics34 SupaEasy: AI Functions creator162 | ||
| Focus | Retention Analytics & Customer LTV | Checkout Customization (Shopify Functions) |
Focus Peel: Retention AnalyticsRetention Analytics & Customer LTV SupaEasy: AI Functions creatorCheckout Customization (Shopify Functions) | ||
| Target Audience | DTC Brands & Agencies | Shopify & Shopify Plus Merchants |
Target Audience Peel: Retention AnalyticsDTC Brands & Agencies SupaEasy: AI Functions creatorShopify & Shopify Plus Merchants | ||
| Technical Skill Required | Low (Pre-built templates & Integrations) | Low (AI-assisted function generation, Script migration) |
Technical Skill Required Peel: Retention AnalyticsLow (Pre-built templates & Integrations) SupaEasy: AI Functions creatorLow (AI-assisted function generation, Script migration) | ||
| Key Benefit | Data-driven insights for increased profitability | Easy creation & migration of Shopify Functions |
Key Benefit Peel: Retention AnalyticsData-driven insights for increased profitability SupaEasy: AI Functions creatorEasy creation & migration of Shopify Functions | ||
| Main Features | LTV tracking, Churn analysis, RFM segmentation | AI-powered function generation, Script migration, Checkout customization |
Main Features Peel: Retention AnalyticsLTV tracking, Churn analysis, RFM segmentation SupaEasy: AI Functions creatorAI-powered function generation, Script migration, Checkout customization | ||
| Integrations | Klaviyo, Meta, Slack, Email | Shopify Checkout |
Integrations Peel: Retention AnalyticsKlaviyo, Meta, Slack, Email SupaEasy: AI Functions creatorShopify Checkout | ||
The choice between Peel and SupaEasy hinges entirely on the merchant's primary need. If the goal is to understand and improve customer retention and lifetime value through in-depth analytics and targeted marketing, Peel: Retention Analytics is the clear winner. Its comprehensive suite of tools and integrations provides a holistic view of customer behavior and facilitates data-driven decision-making.
However, if the merchant's focus is on customizing the checkout experience with advanced discounts, shipping options, or payment validation rules, particularly in response to the deprecation of Scripts, SupaEasy: AI Functions creator is the better choice. Its AI-powered function generation and script migration capabilities significantly simplify the process of implementing complex checkout customizations, making them accessible even to merchants without coding expertise.
Peel integrates with Shopify, subscription platforms, and marketing channels to provide a unified view of customer data. SupaEasy primarily interacts with the Shopify Checkout API to implement custom functions.
Both apps are designed for ease of use, but in different ways. Peel offers pre-built templates and integrations to streamline the setup process. SupaEasy uses AI to simplify function creation, minimizing the need for coding knowledge.
Yes, they can be used together. Peel provides analytics on customer behavior, while SupaEasy allows for the customization of the checkout experience. Insights from Peel could inform the customizations implemented via SupaEasy.
No, SupaEasy is for all Shopify plans. It's especially useful for Plus merchants dealing with Script deprecation, but standard Shopify merchants can also benefit from its checkout customization capabilities.
Peel enriches Klaviyo flows and Meta ads by providing highly targeted customer segments based on RFM analysis and other behavioral data. This allows merchants to personalize their marketing messages and improve campaign performance.
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