Peel: Retention Analytics vs Zigpoll Customer Surveysfor Shopify (2026)
Peel: Retention Analytics and Zigpoll Customer Surveys, both boasting 5/5 ratings, address fundamentally different aspects of e-commerce growth. Peel focuses on deep-dive analytics of existing customer behavior, particularly around retention, subscription, and customer lifetime value. It's designed to translate raw data into actionable strategies for increasing profitability. In contrast, Zigpoll centers on actively collecting customer feedback through surveys, providing valuable qualitative data to supplement quantitative analytics. Its strength lies in its ease of use and its ability to gather insights at critical points in the customer journey, such as post-purchase or during abandoned checkout. While both fall under the Analytics category, their approaches and target users differ considerably. Peel targets brands (or agencies managing brands) looking to understand and optimize their existing customer base through data analysis, offering features like custom metrics and consulting. Zigpoll caters to merchants who want direct customer input to refine their products, marketing, and overall customer experience. Zigpoll's no-code setup and integrations with Shopify and marketing tools suggest it's geared towards users seeking a simpler, more accessible solution for gathering customer insights, while Peel offers more complexity and customization for data-driven decision-making.
At a Glance
Peel: Retention Analytics
34 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Peel: Retention Analytics
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Key Features
- Retention Analytics: Track repurchase rate, churn, get daily slack/email digests
- Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV
- RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta
- Product Analytics: SKU-level insights, product bundles, customer journeys
- Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Peel: Retention Analytics5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 34 | 417 |
Reviews Peel: Retention Analytics34 Zigpoll Customer Surveys417 | ||
| Focus | Retention & Subscription Analytics | Customer Surveys & Feedback |
Focus Peel: Retention AnalyticsRetention & Subscription Analytics Zigpoll Customer SurveysCustomer Surveys & Feedback | ||
| Data Type | Quantitative (behavioral data) | Qualitative (survey responses) |
Data Type Peel: Retention AnalyticsQuantitative (behavioral data) Zigpoll Customer SurveysQualitative (survey responses) | ||
| Key Features | LTV, AOV, Churn analysis, RFM segmentation | Post-purchase surveys, Abandoned checkout campaigns, AI analytics of survey responses |
Key Features Peel: Retention AnalyticsLTV, AOV, Churn analysis, RFM segmentation Zigpoll Customer SurveysPost-purchase surveys, Abandoned checkout campaigns, AI analytics of survey responses | ||
| Target Merchant | Data-driven brands seeking in-depth retention analysis | Merchants prioritizing customer feedback and experience |
Target Merchant Peel: Retention AnalyticsData-driven brands seeking in-depth retention analysis Zigpoll Customer SurveysMerchants prioritizing customer feedback and experience | ||
| Ease of Use | Potentially steeper learning curve due to complexity | No-code setup, user-friendly interface |
Ease of Use Peel: Retention AnalyticsPotentially steeper learning curve due to complexity Zigpoll Customer SurveysNo-code setup, user-friendly interface | ||
| Value Proposition | Optimize customer retention and subscription growth through data-driven insights | Improve customer experience, conversion rates, and business strategy based on direct feedback |
Value Proposition Peel: Retention AnalyticsOptimize customer retention and subscription growth through data-driven insights Zigpoll Customer SurveysImprove customer experience, conversion rates, and business strategy based on direct feedback | ||
Our Verdict
For Shopify merchants primarily focused on optimizing existing customer relationships and leveraging advanced analytics to understand retention drivers, Peel: Retention Analytics is the stronger choice. Its comprehensive reporting, custom metrics, and strategic consulting offer a deep dive into customer behavior. However, for merchants who prioritize actively gathering customer feedback to improve their products, marketing, and overall customer experience, Zigpoll Customer Surveys is the better option. Its ease of use, direct customer engagement capabilities, and integration with existing marketing tools provide a valuable channel for understanding customer needs and pain points. A merchant with a newer store might benefit more from Zigpoll to understand customer needs, then graduate to Peel for more advanced analysis as they scale.
Ultimately, the best choice depends on the specific needs and priorities of the merchant. If resources are available to manage the complexities of advanced analytics, Peel provides a comprehensive solution. For merchants seeking a simpler, more immediate way to understand their customers, Zigpoll is the more accessible and impactful choice.
Common Questions
Which app is easier to set up and use?
Zigpoll is designed for ease of use with its no-code setup, making it simpler to implement and manage. Peel, with its advanced features and custom metrics, may require more technical expertise or dedicated resources for effective utilization.
Which app provides more actionable insights for marketing?
Both provide actionable insights, but in different ways. Peel's RFM segmentation and LTV analysis enable targeted marketing campaigns based on customer value. Zigpoll's survey results reveal customer preferences and pain points, informing messaging and product development.
Which app is better for subscription-based businesses?
Peel: Retention Analytics is explicitly designed for subscription analytics, making it the better choice for understanding subscription growth, churn, and LTV.
Which app is better for identifying and addressing customer pain points?
Zigpoll is specifically designed to capture customer feedback and identify pain points through surveys, making it the better choice for this purpose. Abandoned checkout campaigns directly address purchase hurdles.
Can both apps integrate with other marketing tools like Klaviyo?
Peel explicitly mentions enriching Klaviyo flows & Meta ads. Zigpoll mentions seamless integrations connect seamlessly with Shopify and your marketing stack. Both likely offer integrations, but Peel's capabilities are detailed in the description.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store