Picture It: AR & Art Previews vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
Picture It: AR & Art Previews and ReelUp‑Shoppable Videos+ Reels are both highly-rated Shopify apps (5/5), but cater to vastly different needs. Picture It focuses on augmented reality previews specifically for wall art, aiming to increase customer confidence and conversions by allowing shoppers to visualize art in their own spaces. It targets art galleries, art stores, and decor shops. In contrast, ReelUp concentrates on leveraging shoppable videos from platforms like TikTok and Instagram to boost engagement and sales. It provides tools to embed these videos seamlessly into a Shopify store, targeting a broader range of merchants looking to utilize video marketing and user-generated content. The key difference lies in the media type and user experience: Picture It offers interactive AR previews, while ReelUp provides dynamic video content.
At a Glance
Picture It: AR & Art Previews
35 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
Picture It: AR & Art Previews
Live 3D previews for wall art in augmented reality. View your artwork on a wall or virtual room
Key Features
- Live augmented reality (AR) previews to boost art sales and conversions
- Automatically import dimensions, frames, and variant styles
- Virtual showroom add-on to preview art or furniture in different rooms
- Fully customizable button embedded into your art store with one-click
- Track popular product previews, sales, and trends with built-in analytics
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Picture It: AR & Art Previews5/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 35 | 228 |
Reviews Picture It: AR & Art Previews35 ReelUp‑Shoppable Videos+ Reels228 | ||
| Primary Media Type | Augmented Reality (AR) | Shoppable Videos |
Primary Media Type Picture It: AR & Art PreviewsAugmented Reality (AR) ReelUp‑Shoppable Videos+ ReelsShoppable Videos | ||
| Target Merchant | Art Galleries, Art Stores, Decor Shops | General E-commerce (using video marketing) |
Target Merchant Picture It: AR & Art PreviewsArt Galleries, Art Stores, Decor Shops ReelUp‑Shoppable Videos+ ReelsGeneral E-commerce (using video marketing) | ||
| Core Functionality | AR Art Previews, Virtual Showrooms | Shoppable Video Integration, UGC Gallery |
Core Functionality Picture It: AR & Art PreviewsAR Art Previews, Virtual Showrooms ReelUp‑Shoppable Videos+ ReelsShoppable Video Integration, UGC Gallery | ||
| Key Benefit | Increased Customer Confidence in Art Purchases | Increased Engagement and Conversions via Video |
Key Benefit Picture It: AR & Art PreviewsIncreased Customer Confidence in Art Purchases ReelUp‑Shoppable Videos+ ReelsIncreased Engagement and Conversions via Video | ||
| Ease of Use | One-Click Customization | One-Click Video Import |
Ease of Use Picture It: AR & Art PreviewsOne-Click Customization ReelUp‑Shoppable Videos+ ReelsOne-Click Video Import | ||
| Platform Focus | Directly on Shopify store with AR | Leverages TikTok/Instagram Video Content |
Platform Focus Picture It: AR & Art PreviewsDirectly on Shopify store with AR ReelUp‑Shoppable Videos+ ReelsLeverages TikTok/Instagram Video Content | ||
Our Verdict
For merchants selling wall art, Picture It: AR & Art Previews is the clear choice. Its AR capabilities directly address the challenge of visualizing art in a customer's home, potentially significantly boosting sales in that niche. ReelUp‑Shoppable Videos+ Reels is a better fit for merchants looking to leverage the power of video marketing and user-generated content to enhance engagement and drive conversions across a broader product range. If your focus is on art, go with Picture It. If you want shoppable videos from TikTok and Instagram, choose ReelUp.
Common Questions
Which app is easier to set up?
Both apps advertise one-click integration for key features. Picture It boasts one-click button customization, whereas ReelUp allows for one-click video imports, suggesting a similar level of ease of use. Without deeper analysis on user experience, it's hard to determine which is definitively easier.
Which app has better analytics?
Picture It mentions built-in analytics for tracking product previews, sales, and trends. ReelUp focuses on page speed impact and integration with multi-currency and geolocation apps, but doesn't specifically call out built-in analytics for video performance.
Can I use both apps together?
Potentially. If your art store also wants to showcase videos of the art, ReelUp could be used to embed those videos. However, their core functionalities are distinct, so they won't directly enhance each other. There's no stated conflict in using them simultaneously, assuming resource capacity.
Which app is better for improving SEO?
ReelUp claims to improve SEO by increasing the time spent by users on the online store. Picture It does not make similar SEO claims.
Does ReelUp create videos or just display them?
ReelUp does not create videos. It primarily imports and displays existing videos from platforms like TikTok and Instagram, making them shoppable within your Shopify store.
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