Pinterest vs Shopify Formsfor Shopify (2026)
Pinterest and Shopify Forms, both in the Marketing and conversion category, cater to distinct marketing objectives. Pinterest focuses on driving sales and brand awareness through visual product discovery on the Pinterest platform, while Shopify Forms centers around lead generation and customer data collection directly on the Shopify store. Both have a rating of 4.2/5, but Pinterest boasts significantly more reviews (1633) than Shopify Forms (368), suggesting a larger user base or longer market presence. Pinterest's strength lies in its ability to leverage a vast user base actively searching for inspiration and products to buy. It offers direct integration with the Pinterest advertising platform, providing opportunities for both organic and paid reach. Shopify Forms, on the other hand, empowers merchants to proactively capture customer information, segment their audience, and personalize engagement. Its in-app translation feature also supports internationalization efforts, aligning with localized store content. The $100 ad credit offered by Pinterest can be a major attraction for new Shopify store owners. Ultimately, the choice between the two depends on the merchant's priorities. If the goal is to expand product visibility and drive sales through a visually-driven platform, Pinterest is the better choice. If the focus is on building a robust customer database and nurturing leads directly within the Shopify ecosystem, Shopify Forms provides a more targeted solution.
At a Glance
1,633 reviews
Shopify Forms
368 reviews
Detailed Overview
Get your products in front of people on Pinterest, where they go to find ideas to try and buy.
Key Features
- Upload your product catalog and keep it updated in near real-time
- Organically surface your entire product catalog to Pinners
- Improve tracking and performance with the Pinterest Tag and API for Conversions
- Promote your products and reach your customers with shoppable ads
- $100 USD ad credit when you launch your first ever ad campaign with Pinterest
Shopify Forms
Grow your contact list and convert new leads with Shopify’s customizable forms tool.
Key Features
- Add pop-ups and inline forms to capture leads, and tag new customers
- Customize forms with text, images, metafields, discounts, and triggers
- Translate forms in-app to align with localized store content
- Boost conversions among 200M+ Shop users, automatically
- Store, segment, and leverage customer data—all within a secure platform
Feature Comparison
| Rating | 4.2/5 | 4.2/5 |
Rating Pinterest4.2/5 Shopify Forms4.2/5 | ||
| Reviews | 1633 | 368 |
Reviews Pinterest1633 Shopify Forms368 | ||
| Primary Goal | Drive Sales and Awareness via Pinterest | Lead Generation and Customer Data Collection |
Primary Goal PinterestDrive Sales and Awareness via Pinterest Shopify FormsLead Generation and Customer Data Collection | ||
| Platform Integration | Pinterest Platform | Shopify Store |
Platform Integration PinterestPinterest Platform Shopify FormsShopify Store | ||
| Key Feature | Product catalog upload and Pinterest Ads | Customizable Forms and Customer Data Management |
Key Feature PinterestProduct catalog upload and Pinterest Ads Shopify FormsCustomizable Forms and Customer Data Management | ||
| Target Merchant | Businesses with visually appealing products | Businesses focused on building customer relationships |
Target Merchant PinterestBusinesses with visually appealing products Shopify FormsBusinesses focused on building customer relationships | ||
| Ease of Use | Likely moderate, depends on ad campaign complexity | Likely easy, drag-and-drop form builder implied |
Ease of Use PinterestLikely moderate, depends on ad campaign complexity Shopify FormsLikely easy, drag-and-drop form builder implied | ||
| Value Proposition | Reach Pinterest users ready to buy, $100 ad credit | Direct lead capture, personalized engagement, localization |
Value Proposition PinterestReach Pinterest users ready to buy, $100 ad credit Shopify FormsDirect lead capture, personalized engagement, localization | ||
Our Verdict
For Shopify merchants aiming to immediately broaden their product reach to a large, visually-driven audience and are comfortable with ad campaign management, Pinterest is the superior choice. The $100 ad credit also provides a tangible incentive for initial investment. However, if a merchant's primary objective is to build a segmented customer base, gather valuable insights through custom forms, and personalize the customer experience on their own website, Shopify Forms is the more appropriate solution. It offers greater control over the lead generation process and facilitates targeted marketing efforts within the Shopify environment.
Both apps can be complementary. A merchant might use Shopify Forms to capture email addresses and then use Pinterest to drive traffic to their store, thereby increasing the likelihood of converting those subscribers into paying customers. For a new store, however, Pinterest's $100 ad credit may be very impactful.
Common Questions
Which app is better for driving immediate sales?
Pinterest is likely better for driving immediate sales due to its focus on product discovery and direct shopping within the Pinterest platform.
Which app is more suitable for building long-term customer relationships?
Shopify Forms is more suitable for building long-term customer relationships because it allows you to collect customer data, segment your audience, and personalize your marketing efforts.
Does Pinterest provide any financial incentives to use their app?
Yes, Pinterest offers a $100 USD ad credit when you launch your first ever ad campaign with Pinterest.
Does Shopify Forms support multiple languages?
Yes, Shopify Forms allows you to translate your forms in-app to align with localized store content.
Which app requires more marketing expertise?
Pinterest might require more marketing expertise, especially for effectively managing ad campaigns. Shopify Forms, focusing on form creation and customer data management, is likely more straightforward for beginners.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store