Plug in SEO ‑ Smart SEO Audits vs Shogun ‑ A/B Testingfor Shopify (2026)
Plug in SEO ‑ Smart SEO Audits and Shogun ‑ A/B Testing, while both categorized under 'Site Optimization - Other', cater to vastly different Shopify merchant needs. Plug in SEO focuses on enhancing discoverability and search engine ranking through SEO audits and related tools, targeting merchants who prioritize organic traffic and improved site visibility. Shogun, on the other hand, is centered around conversion rate optimization (CRO) through A/B testing, aiming to increase sales and revenue by experimenting with various site elements and features. The primary distinction lies in their core functionality. Plug in SEO identifies and helps rectify SEO issues, while Shogun facilitates data-driven decision-making by enabling merchants to test different versions of their site and track their performance. While both contribute to site optimization, Plug in SEO focuses on external factors (search engines), and Shogun concentrates on internal factors (user behavior and conversion). It's also important to note the vast difference in the number of reviews; Plug in SEO has a substantial user base with 688 reviews, while Shogun only has 12, indicating a potentially newer app or one that serves a more niche audience.
At a Glance
Plug in SEO ‑ Smart SEO Audits
688 reviews
Shogun ‑ A/B Testing
12 reviews
Detailed Overview
Shogun ‑ A/B Testing
Maximize Profits with Smarter A/B Testing: Themes, Templates, Pages, Prices and More.
Key Features
- Page and Template Tests – Create variants for important pages and templates
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Price Testing- Test different product prices to optimize your revenue and profit
- Audience Segmentation – Segment based on location, customer behavior and more
- Goals & Analytics – Set goals for key metrics like conversion rate
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Plug in SEO ‑ Smart SEO Audits4.6/5 Shogun ‑ A/B Testing5/5 | ||
| Reviews | 688 | 12 |
Reviews Plug in SEO ‑ Smart SEO Audits688 Shogun ‑ A/B Testing12 | ||
| Core Functionality | SEO Audits & Optimization | A/B Testing for CRO |
Core Functionality Plug in SEO ‑ Smart SEO AuditsSEO Audits & Optimization Shogun ‑ A/B TestingA/B Testing for CRO | ||
| Target Merchant | Merchants prioritizing organic traffic and SEO | Merchants focused on conversion rate optimization |
Target Merchant Plug in SEO ‑ Smart SEO AuditsMerchants prioritizing organic traffic and SEO Shogun ‑ A/B TestingMerchants focused on conversion rate optimization | ||
| Key Features | Smart SEO Audits | Page & Template Tests, Theme Testing, Price Testing, Audience Segmentation, Goals & Analytics |
Key Features Plug in SEO ‑ Smart SEO AuditsSmart SEO Audits Shogun ‑ A/B TestingPage & Template Tests, Theme Testing, Price Testing, Audience Segmentation, Goals & Analytics | ||
| Primary Goal | Improve Search Engine Ranking | Increase Conversion Rate and Revenue |
Primary Goal Plug in SEO ‑ Smart SEO AuditsImprove Search Engine Ranking Shogun ‑ A/B TestingIncrease Conversion Rate and Revenue | ||
| Ease of Use (Inferred) | Potentially simpler due to focused functionality | Potentially more complex due to extensive features |
Ease of Use (Inferred) Plug in SEO ‑ Smart SEO AuditsPotentially simpler due to focused functionality Shogun ‑ A/B TestingPotentially more complex due to extensive features | ||
| Value Proposition | Enhanced site visibility and organic traffic | Data-driven optimization for increased sales and profit |
Value Proposition Plug in SEO ‑ Smart SEO AuditsEnhanced site visibility and organic traffic Shogun ‑ A/B TestingData-driven optimization for increased sales and profit | ||
Our Verdict
For merchants primarily concerned with improving their website's visibility in search engine results and identifying SEO-related issues, Plug in SEO ‑ Smart SEO Audits is the more appropriate choice. Its focus on SEO audits and optimization caters specifically to this need.
However, if a merchant's main objective is to optimize their website for higher conversion rates and increased revenue through rigorous A/B testing of various elements like pages, themes, and even pricing, Shogun ‑ A/B Testing is the better option. The ability to run sophisticated tests and segment audiences makes it a powerful tool for data-driven decision-making, despite the relatively small number of reviews compared to Plug in SEO.
Common Questions
Which app is better for increasing organic traffic?
Plug in SEO ‑ Smart SEO Audits is specifically designed to identify and address SEO issues, ultimately aiming to improve organic traffic. Shogun A/B testing focuses on optimizing user experience and conversion rates once traffic has already arrived on the site.
Which app is better for optimizing product prices?
Shogun ‑ A/B Testing explicitly offers price testing as a key feature, allowing merchants to experiment with different price points to maximize revenue and profit. Plug in SEO does not offer price testing functionality.
Which app is easier to use for a beginner?
While direct ease-of-use data isn't available, Plug in SEO's focused functionality (SEO audits) likely makes it simpler to learn and use initially compared to Shogun's more complex A/B testing features.
Do both apps help with overall site optimization?
Yes, both contribute to overall site optimization, but in different ways. Plug in SEO optimizes for search engines, while Shogun optimizes for user behavior and conversions.
Which app provides more actionable insights?
Both provide actionable insights, but the type differs. Plug in SEO gives insights into SEO health and areas for improvement. Shogun provides insights into which variations of site elements (pages, themes, prices) perform best with different audience segments.
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