Pop Convert ‑ Pop Ups, Banners vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Pop Convert and Trustoo Pop ups (SendWILL) are both Shopify apps designed to boost sales and grow email lists using pop-ups, banners, and email marketing tools. Pop Convert focuses primarily on on-site engagement, offering customizable pop-ups, smart bars, and a drag-and-drop editor to drive traffic and announce important information. Trustoo (SendWILL), on the other hand, positions itself as an all-in-one e-commerce growth platform, integrating pop-up lead capture with email marketing automation, including welcome series, cart recovery, and win-back emails. A key difference is the scope of features. Pop Convert excels at creating visually appealing and strategically placed on-site notifications and promotions. Trustoo's strength lies in its comprehensive approach, managing both lead capture and subsequent email marketing campaigns within a single app. Thus, Pop Convert is suitable for stores already utilizing a robust email marketing platform but seeking enhanced on-site conversion optimization, whereas Trustoo caters to businesses looking for a consolidated solution for lead generation and email marketing automation.
At a Glance
Pop Convert ‑ Pop Ups, Banners
8,449 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Pop Convert ‑ Pop Ups, Banners
Use popups and banners to collect emails and phone numbers from visitors and boost sales!
Key Features
- Smart Bars to show specific and important information all the time
- Pop Ups to capture leads, announce a new coupon, or just shoot a message
- Share a coupon, an announcement, or drive traffic to a special link
- Fully customizable styles for all pop ups, smart bars, and more
- Drag n' Drop editor to create any combination you want with your widgets
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Pop Convert ‑ Pop Ups, Banners4.9/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 8449 | 7110 |
Reviews Pop Convert ‑ Pop Ups, Banners8449 Trustoo Pop ups, Email Popups7110 | ||
| Primary Focus | On-site Pop-ups and Banners | Pop-ups & Email Marketing Automation |
Primary Focus Pop Convert ‑ Pop Ups, BannersOn-site Pop-ups and Banners Trustoo Pop ups, Email PopupsPop-ups & Email Marketing Automation | ||
| Email Marketing | Limited (Email collection) | Comprehensive (Campaigns, Automation) |
Email Marketing Pop Convert ‑ Pop Ups, BannersLimited (Email collection) Trustoo Pop ups, Email PopupsComprehensive (Campaigns, Automation) | ||
| Key Features | Smart Bars, Drag & Drop Editor | Spin-the-wheel, Cart Recovery, Win-Back Emails |
Key Features Pop Convert ‑ Pop Ups, BannersSmart Bars, Drag & Drop Editor Trustoo Pop ups, Email PopupsSpin-the-wheel, Cart Recovery, Win-Back Emails | ||
| Integrations | Webhooks | Klaviyo, Mailchimp, SMSBump, Privy |
Integrations Pop Convert ‑ Pop Ups, BannersWebhooks Trustoo Pop ups, Email PopupsKlaviyo, Mailchimp, SMSBump, Privy | ||
| Target Merchant | Those needing on-site conversion tools | Those seeking an all-in-one marketing solution |
Target Merchant Pop Convert ‑ Pop Ups, BannersThose needing on-site conversion tools Trustoo Pop ups, Email PopupsThose seeking an all-in-one marketing solution | ||
| Customization | Fully customizable styles | Customizable templates |
Customization Pop Convert ‑ Pop Ups, BannersFully customizable styles Trustoo Pop ups, Email PopupsCustomizable templates | ||
| Ease of use | Drag n' Drop editor | Drag-and-drop editor, no coding required |
Ease of use Pop Convert ‑ Pop Ups, BannersDrag n' Drop editor Trustoo Pop ups, Email PopupsDrag-and-drop editor, no coding required | ||
Our Verdict
If your Shopify store already has a dedicated email marketing system like Klaviyo or Mailchimp and you are primarily focused on improving on-site conversions through pop-ups and banners, Pop Convert is the better choice. Its drag-and-drop editor and customizable styles provide excellent control over the look and feel of your on-site messaging. However, if you are looking for a single platform to manage both pop-up lead generation and email marketing campaigns, including automation features like cart recovery and welcome series, then Trustoo (SendWILL) is the more comprehensive and efficient solution. Its pre-built templates and integrations with other marketing apps make it a strong choice for merchants seeking an all-in-one approach.
Common Questions
Which app is easier to use for beginners?
Both apps claim ease of use with drag-and-drop editors. Trustoo specifically mentions 'no coding required,' which suggests it might be slightly more beginner-friendly for those less comfortable with customization.
Which app is better for driving immediate sales?
Both apps can drive sales, but Trustoo's direct integration of popup discounts, combined with email automations like cart recovery, suggests a potentially stronger focus on immediate sales conversions. Pop Convert seems more geared towards capturing leads and directing traffic strategically.
Which app offers more advanced email marketing features?
Trustoo (SendWILL) clearly offers more advanced email marketing features. Its description explicitly mentions email campaigns, automation (welcome emails, cart recovery), and customer win-back functionality, whereas Pop Convert focuses primarily on collecting email addresses through pop-ups.
Do these apps integrate with other marketing tools?
Pop Convert mentions webhooks, implying integration capabilities. Trustoo lists integrations with Klaviyo, Mailchimp, SMSBump, and Privy, indicating broader compatibility with popular marketing platforms.
Which app is better for highly customized popup designs?
Pop Convert, with its description emphasizing 'fully customizable styles' and a drag-and-drop editor, appears to offer more granular control over popup design. Trustoo offers customizable *templates*, suggesting a more structured approach to design.
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