Printful: Print on Demand vs Printify: Print on Demandfor Shopify (2026)
Printful and Printify are both leading print-on-demand dropshipping apps for Shopify merchants in 2026, boasting similar high ratings (4.7/5) and a large number of reviews (2169 and 2343 respectively). They both handle the printing, packaging, and shipping of custom products, allowing merchants to focus on design and marketing. However, subtle differences exist in their positioning and target audience. Printful emphasizes custom branding options and ease of setup, potentially appealing to businesses seeking a higher degree of control over their brand presentation. Printify, on the other hand, focuses on a wider selection of products at competitive prices and a global network of print providers, potentially attracting merchants prioritizing product variety and international reach.
At a Glance
Printful: Print on Demand
2,169 reviews
Printify: Print on Demand
2,343 reviews
Detailed Overview
Printful: Print on Demand
Create and sell custom products with print-on-demand dropshipping
Key Features
- Quick set-up. Connect to Printful and start selling fast.
- Easy-to-use design tools for you to create or upload your designs.
- High-quality products that will keep customers coming back for more.
- Custom branding with packaging, pack-ins, packing slips, and more.
Printify: Print on Demand
Create and sell custom products around the world. You design and sell, we - print, pack, and ship.
Key Features
- Wide selection of custom products with great prices
- Upload your designs quickly and easily
- Zero risk as you don’t have to buy stock upfront
- Simple creation process for new items
- Print and ship around the world
Feature Comparison
| Rating | 4.7/5 | 4.7/5 |
Rating Printful: Print on Demand4.7/5 Printify: Print on Demand4.7/5 | ||
| Reviews | 2169 | 2343 |
Reviews Printful: Print on Demand2169 Printify: Print on Demand2343 | ||
| Focus | Custom Branding & Easy Setup | Wide Product Selection & Global Reach |
Focus Printful: Print on DemandCustom Branding & Easy Setup Printify: Print on DemandWide Product Selection & Global Reach | ||
| Product Design Tools | Easy-to-use design tools | Simple creation process for new items |
Product Design Tools Printful: Print on DemandEasy-to-use design tools Printify: Print on DemandSimple creation process for new items | ||
| Value Proposition | Full control of ideas, time, finances | Risk-free with no upfront stock purchase |
Value Proposition Printful: Print on DemandFull control of ideas, time, finances Printify: Print on DemandRisk-free with no upfront stock purchase | ||
| Key Differentiator | Custom branding with packaging, pack-ins, packing slips | Access to a global network of print providers |
Key Differentiator Printful: Print on DemandCustom branding with packaging, pack-ins, packing slips Printify: Print on DemandAccess to a global network of print providers | ||
| Target Merchant | Businesses wanting branded experience | Businesses wanting product variety |
Target Merchant Printful: Print on DemandBusinesses wanting branded experience Printify: Print on DemandBusinesses wanting product variety | ||
Our Verdict
Both Printful and Printify are excellent choices for Shopify merchants looking to start or scale a print-on-demand business. Printful is likely a better fit for businesses that prioritize brand control and a streamlined, potentially more curated, experience. Its custom branding options give merchants greater control over packaging and presentation. Printify is better suited for merchants who prioritize access to a wide variety of products and a global network of print providers, especially those who want to test multiple niches without significant upfront investment. Choosing between them depends on your business priorities and the level of control you desire over the entire fulfillment process.
Common Questions
Which app offers better custom branding options?
Based on the descriptions, Printful provides more explicit mentions of custom branding options like packaging, pack-ins, and packing slips. This suggests a stronger focus on brand control.
Which app has a wider selection of products?
Printify specifically highlights its "wide selection of custom products" as a key feature, suggesting they may offer a broader range of options compared to Printful.
Which app is easier to set up?
Printful emphasizes "Quick set-up. Connect to Printful and start selling fast," implying a potentially simpler initial setup process compared to Printify.
Which app is better for merchants targeting international customers?
Printify touts its "Print and ship around the world" feature and a "global network of print providers," making it potentially better suited for merchants with international customer bases.
Which app carries less risk in initial investment?
Both offer zero risk in initial investment. However, Printify mentions "Zero risk as you don’t have to buy stock upfront", potentially speaking to their core value proposition.
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