Product Reviews by Appio vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
Product Reviews by Appio and ReelUp‑Shoppable Videos+ Reels both aim to enhance the shopping experience and improve conversions, but they approach this from drastically different angles. Product Reviews by Appio focuses on leveraging the power of customer reviews, primarily importing them from external sources like Amazon, eBay, and AliExpress, and displaying them through customizable widgets. It aims to build trust and credibility by showcasing social proof in the form of ratings and reviews, and also offers features like automated review requests and Google Shopping integration to further boost sales. ReelUp, on the other hand, centers on the increasing popularity of video marketing. It allows merchants to import videos from platforms like TikTok and Instagram and present them as shoppable videos on their store, using eye-catching widgets designed to increase engagement and time spent on the site.
At a Glance
Product Reviews by Appio
117 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
Product Reviews by Appio
Import product reviews from Amazon, eBay, AliExpress. Collect & display customer reviews on web
Key Features
- Import product reviews from Amazon, Walmart, AliExpress and eBay
- Easy to customize your reviews display with gorgeous and advanced widgets
- Send automated review request email based on your preferred settings in Shopify
- Products Group, All Reviews page, Automatic import reviews, Reviews translation
- Google Review Snippet, Product Feeds for Google Shopping
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Product Reviews by Appio4.9/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 117 | 228 |
Reviews Product Reviews by Appio117 ReelUp‑Shoppable Videos+ Reels228 | ||
| Primary Focus | Customer Reviews & Ratings | Shoppable Videos & UGC |
Primary Focus Product Reviews by AppioCustomer Reviews & Ratings ReelUp‑Shoppable Videos+ ReelsShoppable Videos & UGC | ||
| Key Feature 1 | Import Reviews from Multiple Platforms | Import Videos from TikTok & Instagram |
Key Feature 1 Product Reviews by AppioImport Reviews from Multiple Platforms ReelUp‑Shoppable Videos+ ReelsImport Videos from TikTok & Instagram | ||
| Key Feature 2 | Automated Review Request Emails | Autoplay Video Widgets (TikTok Style) |
Key Feature 2 Product Reviews by AppioAutomated Review Request Emails ReelUp‑Shoppable Videos+ ReelsAutoplay Video Widgets (TikTok Style) | ||
| Key Feature 3 | Google Shopping Feed Integration | SEO Improvement (via Increased Time on Site) |
Key Feature 3 Product Reviews by AppioGoogle Shopping Feed Integration ReelUp‑Shoppable Videos+ ReelsSEO Improvement (via Increased Time on Site) | ||
| Target Merchant | Merchants lacking reviews or selling products with existing reviews on marketplaces | Merchants leveraging video marketing or influencer content on social media |
Target Merchant Product Reviews by AppioMerchants lacking reviews or selling products with existing reviews on marketplaces ReelUp‑Shoppable Videos+ ReelsMerchants leveraging video marketing or influencer content on social media | ||
| Value Proposition | Building trust and social proof with readily available customer feedback | Increasing engagement and showcasing products through dynamic video content |
Value Proposition Product Reviews by AppioBuilding trust and social proof with readily available customer feedback ReelUp‑Shoppable Videos+ ReelsIncreasing engagement and showcasing products through dynamic video content | ||
Our Verdict
For Shopify merchants seeking to quickly populate their product pages with authentic customer feedback and boost their Google Shopping presence, Product Reviews by Appio is the superior choice. It streamlines the process of importing and managing reviews, providing valuable social proof. However, if a merchant's strategy revolves around engaging customers with visually appealing video content and showcasing user-generated content from platforms like TikTok and Instagram, ReelUp‑Shoppable Videos+ Reels is the better investment. The focus is on capturing attention and driving conversions through immersive video experiences.
Common Questions
Which app is easier to set up and use?
It's difficult to determine definitively without user experience data. However, Product Reviews by Appio might have a slightly steeper learning curve due to importing and managing reviews from various sources. ReelUp's video import might be more straightforward.
Which app impacts site speed more?
ReelUp claims zero impact on page loading speed, which is a significant advantage. Product Reviews by Appio doesn't explicitly address site speed, so it could potentially have a minor impact depending on the number of reviews and widgets used.
Can both apps be used together?
Yes, the apps can be used in conjunction. Product Reviews by Appio can establish trust through reviews, while ReelUp enhances engagement with video content. They address different aspects of the customer experience.
Which app is better for a new store with no existing reviews?
Product Reviews by Appio is highly beneficial for a new store as it allows the merchant to quickly populate their site with reviews from external sources, jumpstarting social proof. ReelUp, while valuable, requires existing video content or the ability to create it.
How do the apps address different audiences?
Product Reviews by Appio targets customers who are actively researching a product and seeking social proof. ReelUp caters to customers who are browsing and are more receptive to visual content and demonstrations.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store