Product XML Import by ProXI vs Selling Pointfor Shopify (2026)

Product XML Import by ProXI and Selling Point are both 5-star rated apps listed in the 'Selling online' and 'Store data importer' categories on the Shopify App Store, but they cater to vastly different needs. Product XML Import by ProXI focuses on simplifying product data management, especially for merchants who use XML feeds. It streamlines importing, syncing, and updating product information, with a strong emphasis on real-time inventory management and dropshipping functionalities. Its value proposition lies in its ability to automate product updates and inventory synchronization, saving merchants time and reducing errors. Selling Point, conversely, addresses the challenge of migrating gift card and store credit data from other platforms to Shopify. It empowers merchants to transfer these digital assets quickly and efficiently, eliminating the need for manual data entry or custom development. Selling Point primarily targets businesses migrating to Shopify or consolidating their gift card and store credit programs from various sources. It streamlines the transfer of existing gift card balances and store credits into the Shopify platform, allowing merchants to preserve customer loyalty and avoid losing valuable assets during a platform switch. ProXI focuses on product catalog management, while Selling Point solves a very specific pain point: transferring gift card and store credit data. Although both streamline processes, the workflows and target users are highly distinct, influencing which solution is most effective.

Product XML Import by ProXI and Selling Point are both 5-star rated apps listed in the 'Selling online' and 'Store data importer' categories on the Shopify App Store, but they cater to vastly different needs. Product XML Import by ProXI focuses on simplifying product data management, especially for merchants who use XML feeds. It streamlines importing, syncing, and updating product information, with a strong emphasis on real-time inventory management and dropshipping functionalities. Its value proposition lies in its ability to automate product updates and inventory synchronization, saving merchants time and reducing errors. Selling Point, conversely, addresses the challenge of migrating gift card and store credit data from other platforms to Shopify. It empowers merchants to transfer these digital assets quickly and efficiently, eliminating the need for manual data entry or custom development. Selling Point primarily targets businesses migrating to Shopify or consolidating their gift card and store credit programs from various sources. It streamlines the transfer of existing gift card balances and store credits into the Shopify platform, allowing merchants to preserve customer loyalty and avoid losing valuable assets during a platform switch. ProXI focuses on product catalog management, while Selling Point solves a very specific pain point: transferring gift card and store credit data. Although both streamline processes, the workflows and target users are highly distinct, influencing which solution is most effective.