Products import Wizard Pro vs Selling Pointfor Shopify (2026)
Products import Wizard Pro and Selling Point are both Shopify apps in the 'Selling online' and 'Store data importer' categories, but they serve drastically different purposes. Products import Wizard Pro focuses on importing product data from various file formats (XML, CSV, JSON, Excel) and even from some web pages. Its key value proposition lies in automated product updates and synchronization, particularly when managing products across multiple stores or needing to frequently update product information from a supplier feed. However, it is limited because updating existing products is only possible if the products were initially imported through the app, indicating potential vendor lock-in if you change your importing process later. Selling Point, on the other hand, is highly specialized. It's designed solely for migrating and managing Gift Cards and Store Credits into Shopify. Its strength is in simplifying the previously complex and manual process of migrating this data from other platforms (POS systems, websites) to native Shopify Gift Cards or Store Credits. This app targets merchants with established gift card or store credit programs who are migrating to Shopify or consolidating their systems. Its value proposition is saving time and money by eliminating the need for manual data entry or custom development for gift card migration.
At a Glance
Products import Wizard Pro
11 reviews
Selling Point
45 reviews
Detailed Overview
Products import Wizard Pro
This app offers importing products from files in xml, cvs, json and Excel format in your store.
Key Features
- Automated update and import new products ( not available for all plans )
- Choose what to import / update, preview before import
- Filter products by brand, tags, quantity etc
- Replace text from original file, change price and set rules for changes
- It can get products from some web pages, products will stay if you delete app
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.4/5 | 5/5 |
Rating Products import Wizard Pro4.4/5 Selling Point5/5 | ||
| Reviews | 11 | 45 |
Reviews Products import Wizard Pro11 Selling Point45 | ||
| Core Functionality | Importing/Updating Product Data | Migrating/Managing Gift Cards & Store Credits |
Core Functionality Products import Wizard ProImporting/Updating Product Data Selling PointMigrating/Managing Gift Cards & Store Credits | ||
| Data Sources | XML, CSV, JSON, Excel, Web Pages | Any POS System or Website |
Data Sources Products import Wizard ProXML, CSV, JSON, Excel, Web Pages Selling PointAny POS System or Website | ||
| Update Capabilities | Automated Updates (limited) | N/A (Migration Focused) |
Update Capabilities Products import Wizard ProAutomated Updates (limited) Selling PointN/A (Migration Focused) | ||
| Target Merchant | Merchants with complex product catalogs needing automated updates, or merchants syncing product data with multiple stores | Merchants migrating to Shopify with existing Gift Card or Store Credit programs |
Target Merchant Products import Wizard ProMerchants with complex product catalogs needing automated updates, or merchants syncing product data with multiple stores Selling PointMerchants migrating to Shopify with existing Gift Card or Store Credit programs | ||
| Ease of Use (Inferred) | Potentially complex due to format options and rules | Likely simpler, focused on a single task |
Ease of Use (Inferred) Products import Wizard ProPotentially complex due to format options and rules Selling PointLikely simpler, focused on a single task | ||
| Value Proposition | Automated Product Updates and Synchronization | Easy Gift Card/Store Credit Migration |
Value Proposition Products import Wizard ProAutomated Product Updates and Synchronization Selling PointEasy Gift Card/Store Credit Migration | ||
Our Verdict
The choice between Products import Wizard Pro and Selling Point depends entirely on the merchant's needs. Products import Wizard Pro is suitable for merchants who regularly import and update product information from various sources, particularly if they require automated updates and stock synchronization across multiple stores. However, be aware of the vendor lock-in for product updates.
Selling Point is specifically designed for merchants migrating to Shopify who need a simple and efficient way to transfer their existing gift card or store credit data. If your primary concern is gift card and store credit migration, Selling Point is the clear winner. If you need product data importing, and don't have complex gift card needs, then Products Import Wizard Pro is the choice.
Common Questions
Which app is easier to use?
Selling Point is likely easier to use due to its focused functionality. Products import Wizard Pro may require more configuration and understanding of different file formats and update rules.
Can Products import Wizard Pro migrate Gift Card data?
No, Products import Wizard Pro is designed for product data, not Gift Card or Store Credit data.
Does Selling Point support product imports?
No, Selling Point is exclusively for Gift Card and Store Credit migration.
Which app has better customer support?
Based on the limited data, we cannot determine which app has better customer support. However, the higher review count and perfect rating for Selling Point *may* indicate a better overall user experience which can include better customer support.
What happens to my products/gift cards if I uninstall the apps?
Products import Wizard Pro claims that products imported from some web pages will remain even after the app is deleted. Selling Point migrates your gift cards to Shopify's native gift card system, so uninstalling should not remove them. (However, always back up your data before uninstalling any app!).
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