Promo.com ‑ Promo Video Maker vs Whatmore Shoppable Videos+Reelfor Shopify (2026)
Promo.com ‑ Promo Video Maker and Whatmore Shoppable Videos+Reel both aim to leverage video to boost sales for Shopify merchants, but they approach this goal from different angles. Promo.com focuses on creating professional-looking product videos from templates, targeting merchants who need quick and easy video creation for general marketing purposes, including social media. Their strength lies in automated video generation. Whatmore Shoppable Videos+Reel, on the other hand, specializes in turning existing social media content (Instagram Reels and TikToks) into shoppable experiences directly within the store. Its target audience includes merchants already active on social media and seeking to integrate that content seamlessly into their online store to enhance user engagement and drive conversions.
At a Glance
Promo.com ‑ Promo Video Maker
249 reviews
Whatmore Shoppable Videos+Reel
327 reviews
Detailed Overview
Promo.com ‑ Promo Video Maker
Create professional product videos in minutes to increase your sales and drive traffic to your store
Key Features
- Create eye-catching and powerful videos showcasing your products in few minutes
- Select from a variety of templates to cater any of your business objectives
- Publish to FB, IG, & YouTube to effectively drive traffic back to your store
Whatmore Shoppable Videos+Reel
Add shoppable videos, reels, stories, carousels, sections, gallery & video sliders to boost sales.
Key Features
- Add autoplay video carousels, product popups, and interactive landing pages
- Auto-sync Instagram Reels and TikTok videos daily with zero manual effort
- Products are automatically tagged on videos using AI with smart matching
- Capture high-intent shoppers and send Meta Pixels for retargeting campaigns
- Zero impact on page speed, lightweight video components built for fast load time
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Promo.com ‑ Promo Video Maker4.7/5 Whatmore Shoppable Videos+Reel5/5 | ||
| Reviews | 249 | 327 |
Reviews Promo.com ‑ Promo Video Maker249 Whatmore Shoppable Videos+Reel327 | ||
| Video Creation Approach | Template-based, automated video generation | Shoppable videos from social media (Reels, TikTok) |
Video Creation Approach Promo.com ‑ Promo Video MakerTemplate-based, automated video generation Whatmore Shoppable Videos+ReelShoppable videos from social media (Reels, TikTok) | ||
| Key Feature Highlight | Easy creation of promotional videos | Shoppable video experiences, automated product tagging |
Key Feature Highlight Promo.com ‑ Promo Video MakerEasy creation of promotional videos Whatmore Shoppable Videos+ReelShoppable video experiences, automated product tagging | ||
| Target Merchant | Merchants needing quick marketing videos | Merchants active on social media (Instagram, TikTok) |
Target Merchant Promo.com ‑ Promo Video MakerMerchants needing quick marketing videos Whatmore Shoppable Videos+ReelMerchants active on social media (Instagram, TikTok) | ||
| Integration Focus | Social media publishing | In-store integration (product pages, homepage) |
Integration Focus Promo.com ‑ Promo Video MakerSocial media publishing Whatmore Shoppable Videos+ReelIn-store integration (product pages, homepage) | ||
| AI utilization | Not explicitly stated | AI powered auto-tagging of products |
AI utilization Promo.com ‑ Promo Video MakerNot explicitly stated Whatmore Shoppable Videos+ReelAI powered auto-tagging of products | ||
| Page Speed Impact | Not explicitly stated | Lightweight components designed for fast loading |
Page Speed Impact Promo.com ‑ Promo Video MakerNot explicitly stated Whatmore Shoppable Videos+ReelLightweight components designed for fast loading | ||
Our Verdict
For Shopify merchants seeking a straightforward solution to quickly create professional-looking marketing videos using templates, Promo.com is the better choice. Its ease of use and focus on automated video creation make it ideal for businesses that need to rapidly generate content for social media and product promotions. However, if a merchant is already actively creating engaging content on Instagram and TikTok, and wants to seamlessly integrate that content into a shoppable experience within their online store, Whatmore Shoppable Videos+Reel is the superior option. Its automated synchronization and product tagging features provide a more streamlined and integrated approach to social commerce. Whatmore is especially beneficial if speed and page performance are vital factors.
Common Questions
Which app is better for a merchant with no video creation experience?
Promo.com is likely better for users with no prior experience, given its reliance on templates and automated creation.
Which app is better if I already create content on TikTok and Instagram?
Whatmore Shoppable Videos+Reel is tailored for merchants already using platforms like TikTok and Instagram, enabling automatic import and shoppable integration of that content.
Does either app offer direct video editing tools?
The descriptions highlight automated creation for Promo.com and social media integration for Whatmore, not direct video editing capabilities. Further research might be needed to confirm editing functionality.
Which app is more focused on driving traffic *to* my store vs. driving sales *within* my store?
Promo.com's emphasis on publishing to FB, IG & YouTube implies a strategy geared towards driving external traffic, while Whatmore focuses on engaging and converting shoppers *within* the store itself with shoppable videos.
Which app places more emphasis on AI?
Whatmore specifically highlights the use of AI for automated product tagging in videos, suggesting a greater reliance on AI technology compared to Promo.com.
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