Quoli Product Reviews & UGC vs Whatmore Shoppable Videos+Reelfor Shopify (2026)
Quoli Product Reviews & UGC and Whatmore Shoppable Videos+Reel are both Shopify apps aiming to boost sales through social proof, but they approach it from different angles. Quoli focuses on leveraging customer reviews, photos, videos, and user-generated content (UGC) to build trust and drive conversions through authentic social proof. It provides a comprehensive review management system, including collection, display, and utilization of reviews for marketing. Whatmore, on the other hand, centers on integrating shoppable videos, especially from platforms like Instagram Reels and TikTok, into the Shopify store to create engaging shopping experiences. Quoli is geared towards merchants seeking a robust review management platform to build trust and credibility through authentic customer feedback. It aims to enhance product pages, ads, and social media presence with customer-generated content and AI-powered review management. In contrast, Whatmore targets merchants who want to harness the power of short-form video content to drive sales by making it easy for customers to purchase directly from engaging videos. It provides automated synchronization and tagging, making it an attractive option for businesses heavily invested in social media video marketing.
At a Glance
Quoli Product Reviews & UGC
34 reviews
Whatmore Shoppable Videos+Reel
327 reviews
Detailed Overview
Quoli Product Reviews & UGC
Build trust and drive conversions with authentic product reviews, photos/videos, questions, and UGC.
Key Features
- Collect reviews through post-purchase emails, onsite forms, links, and QR codes.
- Display social proof in 20+ review widgets, media carousels, and trust badges.
- Offer fixed-price or percentage-based unique and secure discount codes.
- Create nuggets, marketing creatives, and social ads from your reviews.
- Import unlimited reviews from other apps, sheets, and marketplaces.
Whatmore Shoppable Videos+Reel
Add shoppable videos, reels, stories, carousels, sections, gallery & video sliders to boost sales.
Key Features
- Add autoplay video carousels, product popups, and interactive landing pages
- Auto-sync Instagram Reels and TikTok videos daily with zero manual effort
- Products are automatically tagged on videos using AI with smart matching
- Capture high-intent shoppers and send Meta Pixels for retargeting campaigns
- Zero impact on page speed, lightweight video components built for fast load time
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Quoli Product Reviews & UGC5/5 Whatmore Shoppable Videos+Reel5/5 | ||
| Reviews | 34 | 327 |
Reviews Quoli Product Reviews & UGC34 Whatmore Shoppable Videos+Reel327 | ||
| Primary Focus | Product Reviews & UGC | Shoppable Videos & Reels |
Primary Focus Quoli Product Reviews & UGCProduct Reviews & UGC Whatmore Shoppable Videos+ReelShoppable Videos & Reels | ||
| Content Source | Customer Reviews, Photos, Videos | Instagram Reels, TikTok Videos |
Content Source Quoli Product Reviews & UGCCustomer Reviews, Photos, Videos Whatmore Shoppable Videos+ReelInstagram Reels, TikTok Videos | ||
| AI Integration | AI for answering product questions & review responses | AI for automatic product tagging in videos |
AI Integration Quoli Product Reviews & UGCAI for answering product questions & review responses Whatmore Shoppable Videos+ReelAI for automatic product tagging in videos | ||
| Marketing Capabilities | Review snippets for ads, social sharing | Meta Pixel integration for retargeting |
Marketing Capabilities Quoli Product Reviews & UGCReview snippets for ads, social sharing Whatmore Shoppable Videos+ReelMeta Pixel integration for retargeting | ||
| Target Merchant | Businesses focused on building trust through comprehensive review management | Businesses leveraging social media video content for sales |
Target Merchant Quoli Product Reviews & UGCBusinesses focused on building trust through comprehensive review management Whatmore Shoppable Videos+ReelBusinesses leveraging social media video content for sales | ||
| Integration | Integrates with review import and export functions. | Automatic sync with Instagram Reels and TikTok. |
Integration Quoli Product Reviews & UGCIntegrates with review import and export functions. Whatmore Shoppable Videos+ReelAutomatic sync with Instagram Reels and TikTok. | ||
Our Verdict
For merchants prioritizing building a comprehensive product review system with detailed features like discount codes, AI-powered assistance, and marketing asset creation from reviews, Quoli Product Reviews & UGC is the better choice. It offers a more complete solution for gathering, managing, and leveraging customer feedback. Its lower review count suggests it may be newer, which could mean more responsive support.
However, if a merchant's primary strategy involves utilizing shoppable videos from platforms like Instagram and TikTok to drive engagement and sales, Whatmore Shoppable Videos+Reel is the more suitable option. Its automated syncing, product tagging, and focus on video performance make it ideal for businesses with a strong social media video presence. The significantly higher review count points to greater adoption and potentially more established reliability, though the volume of reviews does not automatically equal a 'better' product.
Common Questions
Which app is better for a store with no existing customer reviews?
Quoli provides tools for actively collecting reviews through post-purchase emails, onsite forms, and QR codes. It's better suited to building a review base from scratch. Whatmore relies on existing video content, so it's less helpful for a store with no reviews or social video presence.
Does Quoli support importing reviews from other apps?
Yes, Quoli allows you to import unlimited reviews from other apps, spreadsheets, and marketplaces, which can help you quickly populate your store with existing social proof.
Which app is more focused on improving the customer experience?
Both aim to improve CX. Quoli does so through answering product questions and having AI respond to reviews. Whatmore improves it by having the store mirror the interactive environment of TikTok.
Is Whatmore difficult to set up and manage?
Whatmore boasts zero manual effort with its auto-sync feature, AI matching and lightweight build. This suggests it is easy to set up and manage.
Which app helps to create targeted ad campaigns?
Quoli offers the ability to create marketing creatives and social ads from your reviews, allowing you to leverage positive customer feedback in your advertising efforts. Whatmore offers Meta Pixel integration for retargeting campaigns based on video views.
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