Rapid Reviews: Product Reviews vs Squid: Reviews, Upsells & 25+for Shopify (2026)
Rapid Reviews: Product Reviews and Squid: Reviews, Upsells & 25+ both offer Shopify merchants ways to leverage social proof and boost sales, but they approach this goal from different angles. Rapid Reviews focuses almost exclusively on product reviews and Q&A, emphasizing performance (page speed), deep search functionality within reviews, and comprehensive review request automation with advanced features like AMP email. Its strength lies in providing a robust and fast review system in multiple languages. Squid, on the other hand, positions itself as a more comprehensive sales booster, combining product reviews with a suite of upsell and cross-sell tools. While it also includes review functionality, its primary focus is on increasing average order value (AOV) through various upsell strategies, discount offerings, and AI-powered product recommendations. Squid aims to provide an all-in-one solution for boosting sales, customer engagement, and trust, going beyond just reviews to encompass broader marketing and merchandising tactics.
At a Glance
Rapid Reviews: Product Reviews
114 reviews
Squid: Reviews, Upsells & 25+
11 reviews
Detailed Overview
Rapid Reviews: Product Reviews
Lighting-fast product reviews, Q&A, with deep search, media, and review requests.
Key Features
- High-performance product reviews, with Q&A, will not harm page speed.
- Page speed benefits and ultra-fast rendering of star ratings.
- Deep search and filtering with custom attributes.
- Customizable review requests — leave reviews directly in Gmail and Yahoo inbox.
- Photo & video reviews. Auto-verified reviews. After-review discounts.
Squid: Reviews, Upsells & 25+
Win trust in your store with Trust Badges, AI Recommendations, Bundles and 25+ Impactful features.
Key Features
- Display authentic customer reviews to establish credibility and increase sales
- Customizable upsells, Volume & FBT discount, Cart upsells, Post-purchase upsells
- Email popups, Survey, Birthday Collector & Custom fields for customer engagement
- Sales & Payment Badges, Checkout & Thank-you Page Upsells, Storewide Discounts
- Boost buyer confidence with testimonials, trust badges, using image-text widgets
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Rapid Reviews: Product Reviews5/5 Squid: Reviews, Upsells & 25+5/5 | ||
| Reviews | 114 | 11 |
Reviews Rapid Reviews: Product Reviews114 Squid: Reviews, Upsells & 25+11 | ||
| Primary Focus | Product Reviews & Q&A | Upsells, Cross-sells & Trust Building |
Primary Focus Rapid Reviews: Product ReviewsProduct Reviews & Q&A Squid: Reviews, Upsells & 25+Upsells, Cross-sells & Trust Building | ||
| Key Differentiation | Page Speed Optimized, Deep Search, AMP Email Review Requests | Comprehensive Upsell Options (Volume, FBT, Post-purchase), AI Recommendations |
Key Differentiation Rapid Reviews: Product ReviewsPage Speed Optimized, Deep Search, AMP Email Review Requests Squid: Reviews, Upsells & 25+Comprehensive Upsell Options (Volume, FBT, Post-purchase), AI Recommendations | ||
| Target Merchant Type | Merchants prioritizing review quality, speed, and comprehensive review management, including multilingual support | Merchants seeking to aggressively boost AOV with upsells, cross-sells, and integrated trust-building features |
Target Merchant Type Rapid Reviews: Product ReviewsMerchants prioritizing review quality, speed, and comprehensive review management, including multilingual support Squid: Reviews, Upsells & 25+Merchants seeking to aggressively boost AOV with upsells, cross-sells, and integrated trust-building features | ||
| Value Proposition | Improved SEO and customer trust through high-quality, easily searchable reviews without sacrificing site performance. | Increased AOV and customer engagement through a variety of upsell strategies and trust signals. |
Value Proposition Rapid Reviews: Product ReviewsImproved SEO and customer trust through high-quality, easily searchable reviews without sacrificing site performance. Squid: Reviews, Upsells & 25+Increased AOV and customer engagement through a variety of upsell strategies and trust signals. | ||
| Language Support | Extensive (14 languages) | Not specified |
Language Support Rapid Reviews: Product ReviewsExtensive (14 languages) Squid: Reviews, Upsells & 25+Not specified | ||
| Ease of Use (Inferred) | Likely easier to setup reviews, but less features overall. | Potentially more complex setup due to the breadth of features. |
Ease of Use (Inferred) Rapid Reviews: Product ReviewsLikely easier to setup reviews, but less features overall. Squid: Reviews, Upsells & 25+Potentially more complex setup due to the breadth of features. | ||
Our Verdict
For merchants primarily concerned with establishing strong social proof through comprehensive and performant product reviews, Rapid Reviews: Product Reviews is the stronger choice. Its focus on speed, deep search, and robust review request features (including AMP email) provides a more refined review experience, particularly for stores serving a global audience with its multilingual support. Its strengths lie in its specialization and lack of bloat from other unnecessary features.
If the primary goal is to maximize AOV through upsells, cross-sells, and a holistic approach to trust-building, Squid: Reviews, Upsells & 25+ is the better option. While it also provides review functionality, its core value lies in its diverse range of upsell options and its focus on driving sales through various merchandising techniques. For smaller stores with less emphasis on SEO and multi-language reviews Squid might be an easier entry point into the reviews world. But for more comprehensive review functionality Rapid Reviews is the better choice.
Common Questions
Which app is better for page speed?
Rapid Reviews is designed with page speed in mind. Its description explicitly highlights page speed benefits and ultra-fast rendering of star ratings. Squid's description does not mention page speed explicitly, so Rapid Reviews is likely the better choice if page load time is critical.
Which app is better for increasing average order value (AOV)?
Squid is explicitly designed to maximize AOV through upsells and cross-sells. Rapid Reviews focuses on product reviews, which can indirectly influence AOV, but Squid's primary function is direct AOV improvement.
Which app offers better language support?
Rapid Reviews supports a wide range of languages. Squid does not list language support in its description. Rapid Reviews is therefore the better choice for international stores.
Which app is more focused on reviews?
Rapid Reviews is heavily focused on product reviews. Squid is more of an all-in-one solution that has reviews as one component.
Does Rapid Reviews or Squid offer discount coupons?
Rapid Reviews offers customizable review requests with discounts, and after-review discounts. Squid mentions Volume & FBT discounts, along with storewide discounts, but not necessarily linked to leaving a review.
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