Recurpay: Subscriptions app vs Swish (formerly Wishlist King)for Shopify (2026)
Recurpay: Subscriptions app and Swish cater to distinctly different needs within the Shopify ecosystem, though both aim to boost revenue. Recurpay focuses on establishing and managing subscription services, offering tools for recurring payments, order automation, and customer self-service for subscription management. Its strength lies in providing a comprehensive solution for businesses transitioning to or scaling a subscription-based model, backed by 24/7 human support. Key features include custom subscription widgets, flexible renewal options, and developer-friendly APIs. Swish, formerly Wishlist King, concentrates on enhancing the customer shopping experience through wishlist functionality. It helps customers track desired products and leverages personalized notifications to drive conversions. Swish's strength lies in its ease of integration and customization, offering free setup and integration with marketing tools like Klaviyo, GA4, and Meta. While Recurpay directly manages recurring revenue streams, Swish indirectly boosts sales by improving customer engagement and reminding them of desired products.
At a Glance
Recurpay: Subscriptions app
400 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Recurpay: Subscriptions app
Subscriptions app to unlock recurring revenue with intuitive customer portal & 24/7 human support.
Key Features
- Support upfront and pay-as-you-go plans with flexible renewal, 24/7 live support
- Design custom subscription widget for your brand in few clicks with full access.
- Let customers manage subscriptions: skip, edit, reschedule, or cancel anytime
- Renew subscriptions on a specific day or date, offer tiered discount, free gifts
- Developer-friendly setup with full access to APIs, code & technical support
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Recurpay: Subscriptions app5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 400 | 273 |
Reviews Recurpay: Subscriptions app400 Swish (formerly Wishlist King)273 | ||
| Primary Function | Subscription Management | Wishlist Functionality & Customer Engagement |
Primary Function Recurpay: Subscriptions appSubscription Management Swish (formerly Wishlist King)Wishlist Functionality & Customer Engagement | ||
| Support | 24/7 Live Human Support | Free Setup & Customization Service |
Support Recurpay: Subscriptions app24/7 Live Human Support Swish (formerly Wishlist King)Free Setup & Customization Service | ||
| Target Merchant | Businesses offering subscription products/services | Businesses wanting to improve customer engagement and drive conversions from wishlists |
Target Merchant Recurpay: Subscriptions appBusinesses offering subscription products/services Swish (formerly Wishlist King)Businesses wanting to improve customer engagement and drive conversions from wishlists | ||
| Key Integration | Developer-friendly APIs | Klaviyo, GA4, Meta |
Key Integration Recurpay: Subscriptions appDeveloper-friendly APIs Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Value Proposition | Automated recurring revenue with customer self-service | Increased sales through personalized wishlist notifications and improved shopping experience |
Value Proposition Recurpay: Subscriptions appAutomated recurring revenue with customer self-service Swish (formerly Wishlist King)Increased sales through personalized wishlist notifications and improved shopping experience | ||
Our Verdict
If you're looking to implement or optimize a subscription-based business model, Recurpay is the clear choice. Its robust subscription management features, customizability, and dedicated support make it ideal for merchants focused on generating recurring revenue. However, if your primary goal is to enhance customer engagement, reduce shopping cart abandonment, and leverage personalized notifications to boost sales, Swish is the better option. Its ease of setup and integration with popular marketing platforms provide a more streamlined approach to wishlist-driven conversion optimization.
Ultimately, the 'better' app depends entirely on your specific business needs and objectives. A store might even benefit from using both if they utilize subscriptions and want to maximize wishlist conversions.
Common Questions
Which app is easier to set up?
Swish offers a free setup and customization service, suggesting a potentially easier initial setup experience, especially for non-technical users. Recurpay, while offering developer-friendly APIs, might require more technical expertise for advanced customization.
Which app provides better customer support?
Recurpay explicitly advertises 24/7 live human support, which is a significant advantage for merchants needing immediate assistance. Swish's support revolves around setup and customization.
Which app is better for long-term customer retention?
Recurpay, with its focus on subscriptions, directly addresses long-term customer retention through recurring revenue and automated subscription management. Swish contributes indirectly by enhancing the shopping experience and keeping customers engaged with their desired products.
Do both apps integrate with other marketing tools?
Yes, but in different ways. Swish boasts direct integrations with Klaviyo, GA4, and Meta for enhanced marketing automation. Recurpay offers developer-friendly APIs, enabling integration with virtually any marketing tool, but potentially requiring more development effort.
If I only have a small number of products, which app is better?
If you offer these few products through a subscription, Recurpay still adds value in automating the payments, etc. Swish is good regardless of the number of products as long as people are building wishlists.
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