Recurpay: Subscriptions app vs Wishlist by Squarefor Shopify (2026)
Recurpay: Subscriptions app and Wishlist by Square, while both operating within the Shopify ecosystem, target drastically different merchant needs and offer distinct functionalities despite sharing the 'Customer loyalty' category. Recurpay is a comprehensive subscription management solution, empowering merchants to establish and automate recurring revenue streams. It focuses on enabling subscription plans, managing payments, and providing customers with self-service options to control their subscriptions. In contrast, Wishlist by Square is a simpler tool centered around enhancing the shopping experience by allowing customers to save products they are interested in for later purchase, effectively tracking and understanding customer intent.
At a Glance
Recurpay: Subscriptions app
400 reviews
Wishlist by Square
11 reviews
Detailed Overview
Recurpay: Subscriptions app
Subscriptions app to unlock recurring revenue with intuitive customer portal & 24/7 human support.
Key Features
- Support upfront and pay-as-you-go plans with flexible renewal, 24/7 live support
- Design custom subscription widget for your brand in few clicks with full access.
- Let customers manage subscriptions: skip, edit, reschedule, or cancel anytime
- Renew subscriptions on a specific day or date, offer tiered discount, free gifts
- Developer-friendly setup with full access to APIs, code & technical support
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Recurpay: Subscriptions app5/5 Wishlist by Square5/5 | ||
| Reviews | 400 | 11 |
Reviews Recurpay: Subscriptions app400 Wishlist by Square11 | ||
| Core Functionality | Subscription Management & Recurring Payments | Wishlist Creation & Customer Interest Tracking |
Core Functionality Recurpay: Subscriptions appSubscription Management & Recurring Payments Wishlist by SquareWishlist Creation & Customer Interest Tracking | ||
| Customer Management | Self-Service Portal (Skip, Pause, Cancel) | Anonymous Wishlist Tracking (no account required) |
Customer Management Recurpay: Subscriptions appSelf-Service Portal (Skip, Pause, Cancel) Wishlist by SquareAnonymous Wishlist Tracking (no account required) | ||
| Support | 24/7 Live Human Support | Not specified |
Support Recurpay: Subscriptions app24/7 Live Human Support Wishlist by SquareNot specified | ||
| Customization | Custom Subscription Widget Design | Customizable Text, Colors, Icons |
Customization Recurpay: Subscriptions appCustom Subscription Widget Design Wishlist by SquareCustomizable Text, Colors, Icons | ||
| Technical Complexity | Developer-friendly API access | Out-of-the-box functionality |
Technical Complexity Recurpay: Subscriptions appDeveloper-friendly API access Wishlist by SquareOut-of-the-box functionality | ||
| Primary Goal | Increase Recurring Revenue | Understand Buying Intent and Potentially Boost Sales |
Primary Goal Recurpay: Subscriptions appIncrease Recurring Revenue Wishlist by SquareUnderstand Buying Intent and Potentially Boost Sales | ||
Our Verdict
Recurpay: Subscriptions app is the clear choice for merchants looking to implement and manage subscription-based business models, thanks to its robust feature set, payment processing capabilities, and comprehensive customer management tools. The 24/7 live human support offers reassurance for merchants handling complex subscription models. Wishlist by Square, on the other hand, is a more suitable option for merchants seeking a simple, low-effort way to enhance the customer experience and gather insights into product popularity and customer interests. Its ease of use and account-free operation make it a quick win for improving engagement, although its impact on loyalty is likely more indirect than that of Recurpay.
Common Questions
Does Recurpay: Subscriptions app support upfront payments?
Yes, Recurpay: Subscriptions app supports upfront and pay-as-you-go plans.
Does Wishlist by Square require customers to create an account?
No, Wishlist by Square works without customer accounts, saving and tracking products automatically.
Can customers cancel subscriptions through Recurpay?
Yes, Recurpay allows customers to skip, edit, reschedule, or cancel subscriptions anytime from their customer account portal.
Can I customize the appearance of the wishlist button with Wishlist by Square?
Yes, Wishlist by Square offers customization options for text, colors, icons, and placement to match your brand store.
Does Recurpay have a developer API?
Yes, Recurpay offers developer-friendly setup with full access to APIs, code & technical support.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store