Redirect Hero ‑ Fix 404 links vs SEO Speed Image Optimizerfor Shopify (2026)
Redirect Hero ‑ Fix 404 links and SEO Speed Image Optimizer both target Shopify merchants interested in improving their store's SEO, but they address entirely different aspects. Redirect Hero focuses on managing broken links, ensuring a seamless user experience and preventing lost traffic due to 404 errors. Its value proposition lies in maintaining site structure and preventing customer frustration. SEO Speed Image Optimizer, on the other hand, aims to enhance SEO by optimizing images – compressing them for faster loading times and optimizing alt text for better search engine visibility. It directly addresses site speed and image-related SEO factors. Both have perfect 5/5 ratings, however, SEO Speed Image Optimizer has substantially more reviews, suggesting wider adoption or a longer time in the app store. The core difference lies in their functionality: one resolves 404 errors, while the other optimizes images. Redirect Hero is crucial for maintaining existing link equity and user experience, whereas SEO Speed Image Optimizer is proactive in improving site speed and image discoverability. While both contribute to a better user experience and improved SEO performance, their methods and impact areas are distinct. SEO Speed Image Optimizer also provides tracking via an SEO Image report.
At a Glance
Redirect Hero ‑ Fix 404 links
104 reviews
SEO Speed Image Optimizer
183 reviews
Detailed Overview
SEO Speed Image Optimizer
Don't let images drag your SEO down. Resize images and optimize alt text with App Plaza speedy
Key Features
- Image resizer: Keep the quality of images while compressing image size
- Alt text optimization: SEO alt text for images to enhance search visibility
- Bulk image edit: Save time by optimizing images with a single click
- SEO Image report: Track image optimization, storage saved and SEO impact
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Redirect Hero ‑ Fix 404 links5/5 SEO Speed Image Optimizer5/5 | ||
| Reviews | 104 | 183 |
Reviews Redirect Hero ‑ Fix 404 links104 SEO Speed Image Optimizer183 | ||
| Primary Function | Fixes 404 errors (broken links) | Optimizes images for speed and SEO |
Primary Function Redirect Hero ‑ Fix 404 linksFixes 404 errors (broken links) SEO Speed Image OptimizerOptimizes images for speed and SEO | ||
| SEO Benefit | Maintains link equity and prevents lost traffic | Improves site speed, image discoverability, and overall SEO |
SEO Benefit Redirect Hero ‑ Fix 404 linksMaintains link equity and prevents lost traffic SEO Speed Image OptimizerImproves site speed, image discoverability, and overall SEO | ||
| Target Merchant | Merchants with potentially broken links due to product changes, website redesigns, or migrations | Merchants with large image catalogs, slow loading times, or who want to improve image SEO |
Target Merchant Redirect Hero ‑ Fix 404 linksMerchants with potentially broken links due to product changes, website redesigns, or migrations SEO Speed Image OptimizerMerchants with large image catalogs, slow loading times, or who want to improve image SEO | ||
| Ease of Use | Likely straightforward setup based on the nature of redirect management | Likely easy setup, especially with features like 'bulk image edit' |
Ease of Use Redirect Hero ‑ Fix 404 linksLikely straightforward setup based on the nature of redirect management SEO Speed Image OptimizerLikely easy setup, especially with features like 'bulk image edit' | ||
| Value Proposition | Ensures a smooth user experience by automatically managing 404 errors, preventing lost sales and frustration. | Boosts SEO and site speed by optimizing images, making the site faster and more discoverable. |
Value Proposition Redirect Hero ‑ Fix 404 linksEnsures a smooth user experience by automatically managing 404 errors, preventing lost sales and frustration. SEO Speed Image OptimizerBoosts SEO and site speed by optimizing images, making the site faster and more discoverable. | ||
| Automation | Likely automates 404 detection and redirection | Automated image optimization is a key feature |
Automation Redirect Hero ‑ Fix 404 linksLikely automates 404 detection and redirection SEO Speed Image OptimizerAutomated image optimization is a key feature | ||
| Reporting | Unknown reporting capabilities | SEO Image report to track optimization progress |
Reporting Redirect Hero ‑ Fix 404 linksUnknown reporting capabilities SEO Speed Image OptimizerSEO Image report to track optimization progress | ||
Our Verdict
For merchants prioritizing a seamless user experience and concerned about losing customers due to broken links, Redirect Hero ‑ Fix 404 links is the clear choice. It addresses a critical, often overlooked aspect of website maintenance. On the other hand, if a merchant is struggling with slow site speed due to large images or wants to improve their image SEO, SEO Speed Image Optimizer is the more suitable option. Its focus on image optimization directly contributes to a faster, more search engine-friendly website.
In many cases, these apps are not mutually exclusive and can complement each other. A healthy website should address both broken links and image optimization. However, if a merchant has to choose one based on immediate needs, they should consider which issue is causing the most significant negative impact on their business. If lost sales and high bounce rates are observed, Redirect Hero is the way to go. If page loading times are excessively slow, SEO Speed Image Optimizer is more crucial.
Common Questions
What is the key difference between Redirect Hero and SEO Speed Image Optimizer?
Redirect Hero focuses on fixing broken links (404 errors) to improve user experience and retain traffic, while SEO Speed Image Optimizer optimizes images to enhance site speed and image-based SEO.
Which app is better for improving my store's loading speed?
SEO Speed Image Optimizer is specifically designed to improve loading speed by compressing and resizing images, a common cause of slow website performance.
If my store has a lot of broken links, which app should I choose?
Redirect Hero ‑ Fix 404 links is the ideal choice for managing and fixing broken links, preventing lost traffic and a poor user experience.
Can I use both apps together to improve my store's SEO?
Yes, these apps address different SEO aspects and can be used together to create a faster, more user-friendly, and search engine-optimized website.
Does Redirect Hero optimize images for SEO?
No, Redirect Hero focuses on managing redirects and fixing broken links. Image optimization is not part of its feature set. Use SEO Speed Image Optimizer for image SEO tasks.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store