Redo vs SureBright Product Protectionfor Shopify (2026)
Redo and SureBright Product Protection both address the 'Returns and warranty' category on Shopify, but they offer drastically different approaches and serve different segments of the market. Redo positions itself as a comprehensive platform for elevating the entire shopper experience, encompassing returns, shipping, fulfillment, email marketing, and checkout optimization, primarily through AI-driven personalization and automation. SureBright, on the other hand, is laser-focused on providing extended warranty and shipping insurance, allowing merchants to boost profits through revenue sharing while offloading risk and customer support related to product protection. Redo is a more feature-rich, complex solution, while SureBright offers a simpler, more specialized service.
At a Glance
Redo
118 reviews
SureBright Product Protection
38 reviews
Detailed Overview
Redo
Elevate shopper experiences with premium returns, shipping & fulfillment, email marketing & checkout
Key Features
- Increase profit at each touchpoint of the buyer journey.
- Increase exchange rates and decrease return rates with AI personalization
- AI-first customer service in one unified inbox. Both for desktop and mobile app.
- A full email and sms platform with shoppable email and AI persona targeting
- Increase conversion rates in your checkout flow with AI-driven A/B testing
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Redo4.7/5 SureBright Product Protection5/5 | ||
| Reviews | 118 | 38 |
Reviews Redo118 SureBright Product Protection38 | ||
| Core Focus | Comprehensive Customer Experience Platform (Returns, Shipping, Email, Checkout) | Extended Warranty & Shipping Insurance |
Core Focus RedoComprehensive Customer Experience Platform (Returns, Shipping, Email, Checkout) SureBright Product ProtectionExtended Warranty & Shipping Insurance | ||
| Key Technology | AI-Driven Personalization & Automation | Revenue Share Model, Outsourced Claims & Support |
Key Technology RedoAI-Driven Personalization & Automation SureBright Product ProtectionRevenue Share Model, Outsourced Claims & Support | ||
| Target Merchant | Larger stores needing full-funnel optimization and enhanced customer service. | Any store, especially those selling durable goods, looking for immediate profit increase with minimal effort. |
Target Merchant RedoLarger stores needing full-funnel optimization and enhanced customer service. SureBright Product ProtectionAny store, especially those selling durable goods, looking for immediate profit increase with minimal effort. | ||
| Complexity | Higher; requires more setup and ongoing management. | Lower; simpler setup, mostly hands-off after configuration. |
Complexity RedoHigher; requires more setup and ongoing management. SureBright Product ProtectionLower; simpler setup, mostly hands-off after configuration. | ||
| Primary Value Proposition | Increase customer lifetime value through a seamless and personalized shopping experience. | Generate additional revenue and reduce risk through product protection plans. |
Primary Value Proposition RedoIncrease customer lifetime value through a seamless and personalized shopping experience. SureBright Product ProtectionGenerate additional revenue and reduce risk through product protection plans. | ||
| Return Handling | Focus on reducing return rates through exchange-first policies and AI personalization. | Does not directly handle returns themselves; provides coverage for product mishaps. |
Return Handling RedoFocus on reducing return rates through exchange-first policies and AI personalization. SureBright Product ProtectionDoes not directly handle returns themselves; provides coverage for product mishaps. | ||
Our Verdict
For larger Shopify stores seeking a complete overhaul of their customer experience – from initial product browsing to post-purchase support and marketing – Redo is the more suitable choice. Its comprehensive features offer significant potential for increasing customer loyalty and revenue through optimized returns, shipping, and personalized marketing. However, Redo requires a higher investment of time and resources for setup and ongoing management. Conversely, SureBright Product Protection is ideal for merchants of all sizes who want a straightforward and hands-off way to boost profits and offer peace of mind to their customers. The revenue-sharing model and outsourced claims management make it a low-effort, high-reward option, especially for businesses selling products prone to damage or in categories where extended warranties are common.
Common Questions
Which app is easier to set up and manage?
SureBright Product Protection is significantly easier to set up and manage. It focuses on a single, well-defined service and outsources the customer support and claims handling. Redo, with its broader feature set, requires more initial configuration and ongoing monitoring.
Which app is better for reducing return rates?
Redo is explicitly designed to reduce return rates through features like exchange-first options and AI-powered personalization. SureBright doesn't directly address return rates; instead, it provides protection against accidental damage after the sale.
Which app offers email marketing capabilities?
Redo includes a full email and SMS platform with features like shoppable emails and AI persona targeting. SureBright does not offer any email marketing functionalities.
Which app is more cost-effective for a small business?
It depends on the pricing model of each app (not provided). However, SureBright's revenue-sharing model might be more appealing to small businesses with limited upfront capital, as it aligns costs with actual sales. Redo's potentially higher subscription cost might be a barrier for smaller businesses initially.
If a customer breaks their product, which app helps?
SureBright Product Protection specifically offers coverage for accidental damage, such as product drops and liquid spills. Redo focuses on streamlining returns and exchanges within the bounds of typical return policies, not on covering accidental damage.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store