ReelUp‑Shoppable Videos+ Reels vs Reputon Amazon Reviewsfor Shopify (2026)
ReelUp‑Shoppable Videos+ Reels and Reputon Amazon Reviews are both Shopify apps aiming to enhance the customer experience, but they tackle different aspects of it. ReelUp focuses on leveraging video content, specifically short-form videos from platforms like TikTok and Instagram, to create engaging shoppable experiences within the Shopify store. Its strength lies in creating dynamic and interactive product displays, potentially boosting conversions by mimicking the engaging format of popular social media. It targets merchants seeking to enhance product discovery and engagement through video. Reputon Amazon Reviews, in contrast, centers on building social proof by importing existing customer reviews from Amazon. Its strength is in instantly adding a layer of credibility and trust to product pages by showcasing validated customer feedback. This caters to merchants selling products also available on Amazon who want to leverage existing positive reviews.
At a Glance
ReelUp‑Shoppable Videos+ Reels
228 reviews
Reputon Amazon Reviews
123 reviews
Detailed Overview
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating ReelUp‑Shoppable Videos+ Reels5/5 Reputon Amazon Reviews4.9/5 | ||
| Reviews | 228 | 123 |
Reviews ReelUp‑Shoppable Videos+ Reels228 Reputon Amazon Reviews123 | ||
| Primary Function | Shoppable Video Platform | Amazon Review Importer |
Primary Function ReelUp‑Shoppable Videos+ ReelsShoppable Video Platform Reputon Amazon ReviewsAmazon Review Importer | ||
| Content Source | TikTok, Instagram, UGC | Amazon |
Content Source ReelUp‑Shoppable Videos+ ReelsTikTok, Instagram, UGC Reputon Amazon ReviewsAmazon | ||
| Goal | Increase engagement & conversions via video | Build trust & credibility via reviews |
Goal ReelUp‑Shoppable Videos+ ReelsIncrease engagement & conversions via video Reputon Amazon ReviewsBuild trust & credibility via reviews | ||
| Page Load Speed Impact | Zero impact (claimed) | Not explicitly stated |
Page Load Speed Impact ReelUp‑Shoppable Videos+ ReelsZero impact (claimed) Reputon Amazon ReviewsNot explicitly stated | ||
| Target Merchant | Businesses wanting to leverage video marketing & social media trends | Businesses selling products also on Amazon |
Target Merchant ReelUp‑Shoppable Videos+ ReelsBusinesses wanting to leverage video marketing & social media trends Reputon Amazon ReviewsBusinesses selling products also on Amazon | ||
| Value Proposition | Increased engagement, improved SEO, higher conversions through shoppable video. | Instant social proof, increased trust, improved conversion rates based on Amazon reviews. |
Value Proposition ReelUp‑Shoppable Videos+ ReelsIncreased engagement, improved SEO, higher conversions through shoppable video. Reputon Amazon ReviewsInstant social proof, increased trust, improved conversion rates based on Amazon reviews. | ||
Our Verdict
Choosing between ReelUp and Reputon Amazon Reviews depends heavily on a merchant's specific needs and strategies. If the primary goal is to boost engagement and conversion rates through dynamic, visually appealing content, leveraging video and current social media trends, then ReelUp is the better choice. Its ability to create TikTok-like shoppable video experiences directly on the Shopify store is compelling. However, if a merchant already has a substantial number of positive reviews on Amazon and aims to instantly bolster credibility and trust on their Shopify store, Reputon Amazon Reviews is the more logical solution. Its strength is in quickly adding existing social proof from a trusted platform.
Common Questions
Which app is better for improving SEO?
ReelUp claims to improve SEO by increasing time spent on the store. Reputon Amazon Reviews does not explicitly state any direct SEO benefits.
Which app is easier to set up and use?
Based on descriptions, ReelUp's one-click import from Instagram and TikTok suggests an easy setup. Reputon Amazon Reviews' simplicity lies in importing existing reviews. Both seem relatively straightforward, though real-world ease-of-use may vary.
Which app is better if I don't use TikTok or Instagram?
Reputon Amazon Reviews is better as it sources reviews from Amazon. ReelUp relies on video content, primarily from those platforms or UGC, so it's less useful without them.
Which app is better for a brand new Shopify store with no existing social proof?
If the brand also sells on Amazon and has reviews there, Reputon Amazon Reviews can provide immediate social proof. Otherwise, ReelUp can help build engagement and potentially generate user-generated video content over time, building a different form of social proof.
Do these apps integrate with other marketing platforms?
ReelUp mentions integration with Shopify multi-currency and Geolocation apps. There is no mention of integration with other platforms for either app in the provided data.
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