ReelUp‑Shoppable Videos+ Reels vs Selmo ‑ social commerce systemfor Shopify (2026)
ReelUp and Selmo both leverage video to enhance the Shopify shopping experience, but they target fundamentally different strategies. ReelUp focuses on embedding shoppable videos, including user-generated content from platforms like TikTok and Instagram, directly into the store to boost engagement and conversion. It emphasizes ease of integration and minimal impact on page load speed, aiming to create a seamless and visually appealing browsing experience. The app utilizes video carousels, autoplay, and story widgets to showcase products dynamically. Selmo, on the other hand, is designed for merchants actively using live streams on social media (Facebook and Instagram) to drive sales. It streamlines the order process during these live events by automatically processing orders from viewer comments and sending instant checkout links. Selmo prioritizes real-time engagement and direct sales conversion from social media audiences. While both apps have a 5/5 rating, ReelUp has significantly more reviews (228) than Selmo (2), indicating broader adoption and potentially more established user feedback. In 2026, the importance of shoppable video in eCommerce is undeniable, these apps are very different but the data suggests ReelUp is the safer choice due to its far larger amount of user reviews. Selmo could be a good choice if you're an established streamer but only if you test it on the smaller scale first.
At a Glance
ReelUp‑Shoppable Videos+ Reels
228 reviews
Selmo ‑ social commerce system
2 reviews
Detailed Overview
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Selmo ‑ social commerce system
Streamline sales via social live streams. Auto-process comment orders, send buyers instant checkout.
Key Features
- Automatic order processing from live stream comments
- Instant checkout links sent to buyers via messaging
- Multi-platform support for Facebook and Instagram live streams
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating ReelUp‑Shoppable Videos+ Reels5/5 Selmo ‑ social commerce system5/5 | ||
| Reviews | 228 | 2 |
Reviews ReelUp‑Shoppable Videos+ Reels228 Selmo ‑ social commerce system2 | ||
| Primary Function | Shoppable videos from TikTok/Instagram embedded on store | Auto-processing of orders from social media live streams |
Primary Function ReelUp‑Shoppable Videos+ ReelsShoppable videos from TikTok/Instagram embedded on store Selmo ‑ social commerce systemAuto-processing of orders from social media live streams | ||
| Target Merchant | Merchants wanting to leverage existing social video content and enhance product pages | Merchants actively using live streams on Facebook and Instagram to sell products |
Target Merchant ReelUp‑Shoppable Videos+ ReelsMerchants wanting to leverage existing social video content and enhance product pages Selmo ‑ social commerce systemMerchants actively using live streams on Facebook and Instagram to sell products | ||
| Integration Focus | Seamless integration with Shopify storefront, minimal page load impact | Streamlined order processing and checkout during live events |
Integration Focus ReelUp‑Shoppable Videos+ ReelsSeamless integration with Shopify storefront, minimal page load impact Selmo ‑ social commerce systemStreamlined order processing and checkout during live events | ||
| UGC Focus | Yes, easily import from TikTok and Instagram | No, focused on live interaction |
UGC Focus ReelUp‑Shoppable Videos+ ReelsYes, easily import from TikTok and Instagram Selmo ‑ social commerce systemNo, focused on live interaction | ||
| Ease of Use | Potentially higher due to embedding existing content | Depends on comfort level with social media live streams |
Ease of Use ReelUp‑Shoppable Videos+ ReelsPotentially higher due to embedding existing content Selmo ‑ social commerce systemDepends on comfort level with social media live streams | ||
| Value Proposition | Increased time on site, improved SEO, higher conversion rates through engaging video | Streamlined order processing, higher conversion rates during live streams, direct sales from social media |
Value Proposition ReelUp‑Shoppable Videos+ ReelsIncreased time on site, improved SEO, higher conversion rates through engaging video Selmo ‑ social commerce systemStreamlined order processing, higher conversion rates during live streams, direct sales from social media | ||
Our Verdict
If you're looking to enhance your store's product pages with engaging video content and leverage existing social media videos to boost SEO and conversions, ReelUp is the better choice. Its seamless integration and focus on minimizing page load impact make it a user-friendly option for most merchants. Given the disparity in review count, it also represents a more tried-and-tested solution.
However, if you're already actively conducting live streams on Facebook and Instagram and want to streamline the order process during these events, Selmo is a valuable tool. Its automatic order processing and instant checkout links can significantly improve conversion rates from live stream viewers. However, you should test extensively, given the low number of reviews.
Common Questions
What type of video content is better suited for each app?
ReelUp excels with pre-recorded videos, especially UGC from platforms like TikTok and Instagram, while Selmo is specifically designed for real-time video content streamed live on Facebook and Instagram.
Which app is easier to set up and use?
Based on the description, ReelUp appears to be more straightforward to set up, focusing on embedding existing videos. Selmo's ease of use depends heavily on the merchant's existing comfort level and expertise with live streaming on social media.
Does either app offer analytics?
ReelUp mentions Google Insights & GT-Metrix testing, suggesting analytics capabilities related to video performance and page speed. Selmo's description doesn't explicitly mention analytics, but it likely provides data on order processing and conversion rates from live streams.
Which app has a greater potential impact on SEO?
ReelUp claims to increase time spent on site, which ultimately improves SEO. Selmo doesn't directly claim SEO benefits, as its primary focus is on direct sales during live streams.
Are there any known limitations or drawbacks to using either app?
Based on the information provided, ReelUp's primary limitation might be the dependence on existing high-quality video content. Selmo's limitation is the reliance on successful live streaming and audience engagement on social media. The incredibly low review count also introduces significant risk.
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