Both Referral Candy & Affiliate and Rivo: Loyalty Program, Rewards are highly-rated Shopify apps (4.9/5) designed to enhance customer loyalty and drive sales. Referral Candy & Affiliate positions itself as an all-in-one solution focused on referral and affiliate marketing, emphasizing replacing expensive ads with customer and affiliate-driven growth. It highlights detailed reporting and automated rewards/payouts for affiliates. Rivo, on the other hand, focuses more broadly on loyalty programs, rewards, and referrals, emphasizing customization, integration with other apps, and a dedicated customer success team focused on improving retention metrics. The primary difference lies in their focus. Referral Candy leans heavily into affiliate program management alongside referrals, offering features specifically designed for managing affiliates, like detailed reporting and tailored rewards. Rivo presents a more holistic loyalty program approach, offering broader customization options and integration capabilities, along with a stronger emphasis on customer support driving retention. Referral Candy seems geared toward stores looking to actively manage affiliate programs and leverage existing customers for referrals, while Rivo caters to fast-growing DTC brands needing a flexible, integrated, and supported loyalty solution.
1,468 reviews
1,440 reviews
The all-in-one affiliate & referral marketing solution.
See why brands choose Rivo to power their loyalty, rewards & referral programs
| Rating | 4.9/5 | 4.9/5 |
Rating Referral Candy & Affiliate4.9/5 Rivo: Loyalty Program, Rewards4.9/5 | ||
| Reviews | 1468 | 1440 |
Reviews Referral Candy & Affiliate1468 Rivo: Loyalty Program, Rewards1440 | ||
| Primary Focus | Affiliate and Referral Marketing | Loyalty Program, Rewards & Referrals |
Primary Focus Referral Candy & AffiliateAffiliate and Referral Marketing Rivo: Loyalty Program, RewardsLoyalty Program, Rewards & Referrals | ||
| Affiliate Management | Detailed reporting, automated payouts, tiered rewards | Part of wider loyalty and referrals system |
Affiliate Management Referral Candy & AffiliateDetailed reporting, automated payouts, tiered rewards Rivo: Loyalty Program, RewardsPart of wider loyalty and referrals system | ||
| Customization | Custom coupon codes, store credits, cash and custom rewards | Fully customizable platform with Developer Toolkit |
Customization Referral Candy & AffiliateCustom coupon codes, store credits, cash and custom rewards Rivo: Loyalty Program, RewardsFully customizable platform with Developer Toolkit | ||
| Integrations | Klaviyo, Recharge, Loop, Skio, Bold & Subscription Apps | Klaviyo, Gorgias, Postscript & Others. Strong emphasis on integration. |
Integrations Referral Candy & AffiliateKlaviyo, Recharge, Loop, Skio, Bold & Subscription Apps Rivo: Loyalty Program, RewardsKlaviyo, Gorgias, Postscript & Others. Strong emphasis on integration. | ||
| Customer Support | Not explicitly stated, implied | 24/7 world-class live chat support, dedicated customer success team |
Customer Support Referral Candy & AffiliateNot explicitly stated, implied Rivo: Loyalty Program, Rewards24/7 world-class live chat support, dedicated customer success team | ||
| Theme Integration | Fully embedded with app blocks and extensions | Instantly integrates with your stack. |
Theme Integration Referral Candy & AffiliateFully embedded with app blocks and extensions Rivo: Loyalty Program, RewardsInstantly integrates with your stack. | ||
| Value Proposition | Replace expensive ads with customer & affiliate power | Drive retention with customizable loyalty program & world class support |
Value Proposition Referral Candy & AffiliateReplace expensive ads with customer & affiliate power Rivo: Loyalty Program, RewardsDrive retention with customizable loyalty program & world class support | ||
If you are primarily looking to build and manage a robust affiliate program alongside customer referrals, Referral Candy & Affiliate is likely the better choice. Its features are tailored towards affiliate management, including detailed reporting and reward automation. However, if your main goal is a comprehensive and highly customizable loyalty program with strong customer support and broad integrations for a fast-growing DTC brand, Rivo: Loyalty Program, Rewards is the stronger option. Its emphasis on customization, integrations, and dedicated customer success make it a better fit for businesses prioritizing flexibility and retention-focused strategies.
Referral Candy & Affiliate explicitly mentions automated rewards and payouts for affiliates, suggesting it has stronger features in this area.
Rivo: Loyalty Program, Rewards highlights a fully customizable platform and a Developer Toolkit, indicating greater customization possibilities compared to Referral Candy & Affiliate.
Both apps claim to integrate well with existing tech stacks, but Rivo: Loyalty Program, Rewards places a stronger emphasis on seamless integration and lists specific integrations (Klaviyo, Gorgias, Postscript).
Referral Candy & Affiliate explicitly positions itself as a solution to replace expensive ads, making it potentially more suitable for this goal.
Rivo: Loyalty Program, Rewards advertises 24/7 world-class live chat support and a dedicated customer success team, suggesting better support resources compared to Referral Candy & Affiliate.
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