Report Toaster: Custom Reports vs Reveal: Customer Data & NPSfor Shopify (2026)
Report Toaster: Custom Reports and Reveal: Customer Data & NPS are both highly rated analytics apps available on the Shopify app store. While sharing the 'Operations' and 'Analytics' categories, they cater to distinct needs. Report Toaster emphasizes comprehensive, customizable reporting across all shop data, making it suitable for merchants seeking deep operational insights. Reveal, on the other hand, focuses on customer data, segmentation (RFM, NPS), and improving customer lifetime value (CLV). This makes it ideal for merchants prioritizing customer-centric strategies and optimizing marketing campaigns based on customer behavior. Report Toaster's strength lies in its robust reporting engine, offering over 130 report templates, extensive customization options, and automated scheduling. It allows for multi-store reporting and external sharing of live reports. Reveal's strength lies in its customer-centric approach, using RFM segmentation and NPS to identify and address customer needs. Its dynamic audience builder integrates with Meta and Google Ads for improved ad targeting. The choice between the two depends largely on whether the merchant is more concerned with operational reporting or customer relationship management. Given their similar categories and high ratings, merchants will need to carefully consider their primary pain points and desired outcomes. Report Toaster is best for those requiring detailed operational reporting and data manipulation, while Reveal is ideal for those prioritizing customer segmentation, loyalty, and CLV optimization.
At a Glance
Report Toaster: Custom Reports
194 reviews
Reveal: Customer Data & NPS
64 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Report Toaster: Custom Reports5/5 Reveal: Customer Data & NPS5/5 | ||
| Reviews | 194 | 64 |
Reviews Report Toaster: Custom Reports194 Reveal: Customer Data & NPS64 | ||
| Focus | Comprehensive Reporting | Customer Data & CLV |
Focus Report Toaster: Custom ReportsComprehensive Reporting Reveal: Customer Data & NPSCustomer Data & CLV | ||
| Key Feature 1 | 130+ Report Templates | RFM Customer Segmentation |
Key Feature 1 Report Toaster: Custom Reports130+ Report Templates Reveal: Customer Data & NPSRFM Customer Segmentation | ||
| Key Feature 2 | Scheduled Reports (Email, SMS, Slack) | Automated NPS Tool |
Key Feature 2 Report Toaster: Custom ReportsScheduled Reports (Email, SMS, Slack) Reveal: Customer Data & NPSAutomated NPS Tool | ||
| Target Merchant | Data-driven businesses seeking operational insights | Businesses focused on customer loyalty and retention |
Target Merchant Report Toaster: Custom ReportsData-driven businesses seeking operational insights Reveal: Customer Data & NPSBusinesses focused on customer loyalty and retention | ||
| Ease of Use | Potentially steeper learning curve due to advanced features | Potentially easier to use for customer-centric insights, but requires understanding of RFM/NPS concepts |
Ease of Use Report Toaster: Custom ReportsPotentially steeper learning curve due to advanced features Reveal: Customer Data & NPSPotentially easier to use for customer-centric insights, but requires understanding of RFM/NPS concepts | ||
| Value Proposition | Actionable insights derived from shop data | Increased CLV through customer segmentation and loyalty programs |
Value Proposition Report Toaster: Custom ReportsActionable insights derived from shop data Reveal: Customer Data & NPSIncreased CLV through customer segmentation and loyalty programs | ||
| Data Scope | Shop data including sales, inventory, and more | Customer data including purchasing behavior, feedback, and demographics |
Data Scope Report Toaster: Custom ReportsShop data including sales, inventory, and more Reveal: Customer Data & NPSCustomer data including purchasing behavior, feedback, and demographics | ||
| Pricing | Not specified, assumed tierd pricing based on data volume or usage | Not specified, assumed tierd pricing based on customer base or feature usage |
Pricing Report Toaster: Custom ReportsNot specified, assumed tierd pricing based on data volume or usage Reveal: Customer Data & NPSNot specified, assumed tierd pricing based on customer base or feature usage | ||
Our Verdict
For merchants seeking in-depth, customizable reports spanning all aspects of their Shopify operations, Report Toaster is the clear choice. Its extensive reporting templates, automation capabilities, and multi-store support provide unparalleled flexibility and control. However, for merchants prioritizing customer relationship management, improving customer lifetime value, and optimizing marketing campaigns based on customer segmentation, Reveal: Customer Data & NPS is the better option. Its RFM segmentation, NPS tools, and dynamic audience builder offer a focused approach to customer-centric growth.
If a merchant requires *both* comprehensive operational reporting *and* customer data insights, they may consider evaluating both apps to determine which better aligns with their current priorities and budget. A combined approach could maximize overall business performance, but this would require careful planning and resource allocation.
Common Questions
What level of technical skill is required to use these apps effectively?
Report Toaster likely requires a higher level of technical skill due to its advanced customization options and calculated fields. Reveal may be more user-friendly for those familiar with customer segmentation and NPS concepts, but understanding these concepts is crucial for success.
Can these apps integrate with other marketing tools besides Meta and Google Ads?
Report Toaster's description mentions exporting data to CSV or PDF, suggesting potential integration with other tools via data import/export. Reveal explicitly mentions integrations with Meta and Google Ads for dynamic audience building. Other integrations are not specified.
Which app is more suitable for a small business with limited resources?
For a small business with limited resources, Reveal may offer a faster path to ROI by focusing on customer retention and loyalty. However, if reporting needs are critical, Report Toaster is essential, even if its advanced features aren't immediately utilized.
How do these apps handle data privacy and security?
The provided descriptions do not specify data privacy or security measures. Merchants should thoroughly investigate each app's privacy policy and security practices before installation, especially considering GDPR and other data protection regulations.
Are there any free trials or free plans available for either app?
The descriptions do not mention free trials or free plans. Merchants should check the Shopify App Store listing for each app for current pricing and trial information.
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