Report Toaster: Custom Reports vs Segments Analytics by Treslfor Shopify (2026)
Report Toaster: Custom Reports and Segments Analytics by Tresl both aim to enhance Shopify merchants' data utilization, but cater to different needs. Report Toaster focuses on providing comprehensive and customizable reporting across various aspects of a Shopify store. It empowers merchants to build, schedule, and share reports covering sales, inventory, and other key metrics. Its strength lies in its broad reporting capabilities and multi-store functionality, making it suitable for merchants seeking deep operational insights. Segments Analytics, on the other hand, hones in on customer segmentation, aiming to deliver actionable insights for targeted marketing campaigns. Built by data scientists, its value proposition centers on its AI-powered capabilities to identify and sync profitable customer segments across various marketing platforms. The primary divergence lies in their scope. Report Toaster offers a wide array of reporting features encompassing sales, inventory, and custom data points through calculated fields and templates. In contrast, Segments Analytics specializes in customer segmentation, leveraging AI to discover and utilize insights relating to customer behavior, product affinity, and lifecycle. Report Toaster targets merchants needing granular control over their data reporting and multi-store analysis. Segments Analytics caters to marketers seeking to optimize their campaigns through AI-driven customer segmentation. While both apps offer value, their target audiences and core functionalities differ significantly.
At a Glance
Report Toaster: Custom Reports
194 reviews
Segments Analytics by Tresl
60 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Segments Analytics by Tresl
The ultimate customer segmentation tool. Built by data scientists to be a marketer’s best friend.
Key Features
- Immediate value — get 50+ AI-generated segments, including RFM & behavioral
- Well connected — integrate with Klaviyo, Meta, Google, TikTok, Postscript & more
- Powered by AI — use natural language to ask & discover profitable new segments
- Product insights — product journey, affinity, lifecycle, cohort retention, &more
- World-class support — we are data scientists at heart & are a chat or call away
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Report Toaster: Custom Reports5/5 Segments Analytics by Tresl5/5 | ||
| Reviews | 194 | 60 |
Reviews Report Toaster: Custom Reports194 Segments Analytics by Tresl60 | ||
| Primary Focus | Customizable Data Reporting | AI-Powered Customer Segmentation |
Primary Focus Report Toaster: Custom ReportsCustomizable Data Reporting Segments Analytics by TreslAI-Powered Customer Segmentation | ||
| Report Types | Sales, Inventory, Custom Reports | Customer Segments (RFM, Behavioral) |
Report Types Report Toaster: Custom ReportsSales, Inventory, Custom Reports Segments Analytics by TreslCustomer Segments (RFM, Behavioral) | ||
| Integrations | Generic (CSV, PDF Export) | Klaviyo, Meta, Google, TikTok, Postscript |
Integrations Report Toaster: Custom ReportsGeneric (CSV, PDF Export) Segments Analytics by TreslKlaviyo, Meta, Google, TikTok, Postscript | ||
| Target User | Operations Managers, Business Analysts | Marketing Teams, Data Scientists |
Target User Report Toaster: Custom ReportsOperations Managers, Business Analysts Segments Analytics by TreslMarketing Teams, Data Scientists | ||
| Ease of Use | Likely Moderate - Requires Report Building | Likely Easier - AI Driven Segmentation |
Ease of Use Report Toaster: Custom ReportsLikely Moderate - Requires Report Building Segments Analytics by TreslLikely Easier - AI Driven Segmentation | ||
| Value Proposition | Comprehensive data visibility and control | Actionable marketing insights through customer segmentation |
Value Proposition Report Toaster: Custom ReportsComprehensive data visibility and control Segments Analytics by TreslActionable marketing insights through customer segmentation | ||
Our Verdict
For merchants requiring comprehensive, customizable reporting across all aspects of their business, including sales, inventory, and potentially multiple stores, Report Toaster: Custom Reports is the superior choice. Its vast template library and scheduling capabilities offer significant advantages for operational and financial analysis. However, marketers seeking to optimize their campaigns with data-driven customer segmentation will find Segments Analytics by Tresl more suitable. Its AI-powered capabilities and integrations with marketing platforms provide immediate value in identifying and targeting profitable customer segments.
In short, choose Report Toaster if you need control over your overall store data and reporting. Choose Segments Analytics if your primary goal is to improve marketing campaign performance through targeted customer segmentation using AI.
Common Questions
Which app is easier to use for a beginner?
Segments Analytics by Tresl is likely easier for beginners. Its AI-driven segmentation automates much of the initial analysis, providing immediate value. Report Toaster requires more manual report building and customization.
Which app is better for a multi-store Shopify setup?
Report Toaster explicitly mentions multi-store reporting as a key feature, making it the better choice for merchants managing multiple Shopify stores.
Which app is more suitable for improving marketing ROI?
Segments Analytics is designed specifically to improve marketing ROI through targeted customer segmentation. Its integrations with marketing platforms facilitate campaign optimization.
Can I create custom calculations with both apps?
Report Toaster allows for custom calculated fields within reports. Segments Analytics focuses on AI-driven segment discovery and does not explicitly offer this functionality. The focus is on segmenting and syncing data not doing calculations within the app itself.
Which app provides more general business insights?
Report Toaster provides broader business insights through its comprehensive reporting capabilities, covering sales, inventory, and custom data points. Segments Analytics is more narrowly focused on customer-centric insights.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store