Report Toaster: Custom Reports vs Sellerboard Profit Analyticsfor Shopify (2026)
Report Toaster: Custom Reports and Sellerboard Profit Analytics both fall under the Shopify categories of Operations, Analytics, and Finances, but they target different needs. Report Toaster focuses on providing highly customizable and comprehensive reporting across multiple stores, emphasizing data manipulation, automation, and sharing capabilities. It positions itself as a powerful tool for merchants needing in-depth insights from various data points within their shop ecosystem. Sellerboard, on the other hand, specializes in real-time profit analytics. Its strength lies in providing accurate and detailed profit and loss tracking, integrating with marketing channels to attribute costs and sales. It aims to empower merchants with data-driven decisions concerning profitability, customer lifetime value, and advertising efficiency. The core difference is that Report Toaster is a general-purpose reporting tool, while Sellerboard is a specialized profit analytics solution.
At a Glance
Report Toaster: Custom Reports
194 reviews
Sellerboard Profit Analytics
56 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Sellerboard Profit Analytics
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions.
Key Features
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Track your advertising efficiency by product and/or UTM tag
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating Report Toaster: Custom Reports5/5 Sellerboard Profit Analytics4.6/5 | ||
| Reviews | 194 | 56 |
Reviews Report Toaster: Custom Reports194 Sellerboard Profit Analytics56 | ||
| Primary Focus | Customizable Reporting | Profit Analytics |
Primary Focus Report Toaster: Custom ReportsCustomizable Reporting Sellerboard Profit AnalyticsProfit Analytics | ||
| Data Granularity | Broad shop data | Detailed Profit & Loss |
Data Granularity Report Toaster: Custom ReportsBroad shop data Sellerboard Profit AnalyticsDetailed Profit & Loss | ||
| Multi-Store Support | Yes | Implied (no explicit mention) |
Multi-Store Support Report Toaster: Custom ReportsYes Sellerboard Profit AnalyticsImplied (no explicit mention) | ||
| Automation | Scheduled reports via email, SMS, Slack | Automated report delivery via email |
Automation Report Toaster: Custom ReportsScheduled reports via email, SMS, Slack Sellerboard Profit AnalyticsAutomated report delivery via email | ||
| COGS Tracking | Calculated fields can track inventory history | Dedicated COGS tracking features (batch, period, % of price, fixed) |
COGS Tracking Report Toaster: Custom ReportsCalculated fields can track inventory history Sellerboard Profit AnalyticsDedicated COGS tracking features (batch, period, % of price, fixed) | ||
| Marketing Integration | Not explicitly mentioned | Integrates with marketing channels, syncs ad costs and sales by product/UTM |
Marketing Integration Report Toaster: Custom ReportsNot explicitly mentioned Sellerboard Profit AnalyticsIntegrates with marketing channels, syncs ad costs and sales by product/UTM | ||
| Ease of Use | Potentially steeper learning curve due to customization options | Intuitive live dashboard for quick profit overview |
Ease of Use Report Toaster: Custom ReportsPotentially steeper learning curve due to customization options Sellerboard Profit AnalyticsIntuitive live dashboard for quick profit overview | ||
| Value Proposition | Extensive reporting on various aspects of your store | Clear and actionable profit insights to improve profitability |
Value Proposition Report Toaster: Custom ReportsExtensive reporting on various aspects of your store Sellerboard Profit AnalyticsClear and actionable profit insights to improve profitability | ||
Our Verdict
For merchants needing deep, customizable reporting across multiple stores and various data points (including but not limited to profit), Report Toaster: Custom Reports is likely the better choice. Its flexibility and extensive templating allow for a wide range of insights. However, if the primary concern is understanding and optimizing profitability, particularly with a focus on marketing spend and customer lifetime value, Sellerboard Profit Analytics is the more specialized and efficient solution. Smaller businesses or those highly focused on marketing ROI will benefit from Sellerboard's focus.
Common Questions
Which app is better for a dropshipping business?
Sellerboard is generally better for dropshipping due to its profit analytics focus, allowing easy tracking of COGS and ad spend for each product, which is crucial for profitability in dropshipping.
Can I use both apps simultaneously?
Yes, you can use both. Report Toaster can provide general store performance reports, while Sellerboard provides in-depth profit analysis. This combination offers a holistic view of your business.
Which app is easier to set up and use?
Sellerboard likely has a simpler initial setup due to its focused functionality. Report Toaster, with its extensive customization options, may require more time to configure reports effectively.
Does Report Toaster track advertising costs?
The description does not explicitly state Report Toaster tracks advertising costs directly. However, you may be able to import and incorporate ad cost data using its customization and calculated fields features.
Which app is better for inventory management?
Report Toaster is likely better for inventory management due to its ability to track inventory history and create aging reports. Sellerboard focuses on profit analytics and doesn't appear to have dedicated inventory features.
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