Report Toaster: Custom Reports vs Triple Whalefor Shopify (2026)
Report Toaster: Custom Reports and Triple Whale both offer Shopify merchants analytics and reporting capabilities, but cater to different needs and technical proficiencies. Report Toaster positions itself as a highly customizable reporting tool, allowing merchants to create and schedule reports from a wide variety of data points, leveraging over 130 report templates and advanced filtering/aggregation options. This is appealing to merchants who need specific, granular insights into their business performance and have the technical skills to configure custom reports. It is especially strong in multi-store reporting. Triple Whale, on the other hand, is an AI-powered "ecommerce intelligence platform" geared towards larger brands aiming for comprehensive data unification and automated insights. It focuses on providing actionable recommendations through AI-driven analysis, marketing attribution, and ad optimization. Its key differentiator is its integration of AI agents and chat to automate analysis and answer questions. While both apps fall under the Operations and Analytics categories, Report Toaster emphasizes control and customization, while Triple Whale emphasizes automation and strategic insights at scale.
At a Glance
Report Toaster: Custom Reports
194 reviews
Triple Whale
74 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Triple Whale
The complete intelligence platform for ecommerce.
Key Features
- Moby Agents: AI agents that automate complex analyses & detect potential issues
- Moby Chat: AI teammate that answers any question, builds reports, and more
- Pixel: Capture customer behavior other platforms miss
- Unified Measurement: MMM + Multi-Touch Attribution + Incrementality Testing
- Sonar: Drive incremental revenue with data enrichment for ad & retention tools
Feature Comparison
| Rating | 5/5 | 4.1/5 |
Rating Report Toaster: Custom Reports5/5 Triple Whale4.1/5 | ||
| Reviews | 194 | 74 |
Reviews Report Toaster: Custom Reports194 Triple Whale74 | ||
| Customization | Highly Customizable Reports (130+ templates) | AI-Driven insights and recommendations |
Customization Report Toaster: Custom ReportsHighly Customizable Reports (130+ templates) Triple WhaleAI-Driven insights and recommendations | ||
| Target Merchant | Merchants needing granular, customizable reporting with multi-store features. | Larger Brands requiring AI-driven insights for marketing & growth. |
Target Merchant Report Toaster: Custom ReportsMerchants needing granular, customizable reporting with multi-store features. Triple WhaleLarger Brands requiring AI-driven insights for marketing & growth. | ||
| Data Source Focus | Shopify Data | Unified Data (ads, Shopify, etc.) |
Data Source Focus Report Toaster: Custom ReportsShopify Data Triple WhaleUnified Data (ads, Shopify, etc.) | ||
| Key Feature Difference | Multi-Store Reporting | AI Agents (Moby Agents, Moby Chat) |
Key Feature Difference Report Toaster: Custom ReportsMulti-Store Reporting Triple WhaleAI Agents (Moby Agents, Moby Chat) | ||
| Pricing | Not Specified | Not Specified |
Pricing Report Toaster: Custom ReportsNot Specified Triple WhaleNot Specified | ||
| Ease of Use (Implied) | Potentially more complex due to customization options | Potentially easier to use for high level insights due to AI assistance |
Ease of Use (Implied) Report Toaster: Custom ReportsPotentially more complex due to customization options Triple WhalePotentially easier to use for high level insights due to AI assistance | ||
Our Verdict
For merchants who require highly customized reporting, need to report across multiple stores, and have the technical capability to build and manage custom reports, Report Toaster: Custom Reports is the better option. Its extensive templates and filtering options provide deep granular control over data analysis.
However, if you are a larger brand seeking an AI-powered platform to unify your data, automate analysis, and optimize marketing spend, Triple Whale is the more suitable choice. Its AI agents and chat interface simplify complex analysis and provide actionable recommendations, making it ideal for businesses focused on rapid growth with limited resources. Despite Report Toaster's perfect rating, the lower review count compared to Triple Whale's AI-powered platform suggests a smaller user base.
Common Questions
Which app is easier to use for basic reporting?
Triple Whale, with its AI assistance and automated insights, likely has a shallower learning curve for basic reporting needs. Report Toaster, while powerful, requires more configuration to set up custom reports.
Does Report Toaster offer multi-store reporting like Triple Whale?
Yes, Report Toaster explicitly features multi-store reporting, allowing merchants to report and compare data from multiple shops, which is not explicitly highlighted in Triple Whale's listed features.
Which app provides better marketing attribution?
Triple Whale excels in marketing attribution with features like MMM (Marketing Mix Modeling), Multi-Touch Attribution, and Incrementality Testing. Report Toaster focuses on general sales and operational reporting rather than marketing attribution.
Can I automate report delivery with both apps?
Yes, Report Toaster allows scheduled reports for automated delivery via email, SMS or Slack. While Triple Whale focuses more on its AI insights, the platform likely supports some automated reporting features as well.
Is Triple Whale only for large brands?
While Triple Whale explicitly mentions large brands as users, its AI-powered features and unified data approach could be beneficial to growing businesses as well. The key is whether a merchant values automated insights more than highly customized reporting.
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