Report Toaster: Custom Reports vs Upstack: Site Intelligencefor Shopify (2026)
Report Toaster: Custom Reports and Upstack: Site Intelligence, while both categorized under 'Analytics' in the Shopify app store, serve fundamentally different purposes and target distinct merchant needs. Report Toaster focuses on providing comprehensive, customizable internal reporting on shop data like sales, inventory, and customer behavior. It emphasizes data analysis, aggregation, and sharing of these reports across multiple stores, offering over 130 report templates and automation capabilities. Upstack, on the other hand, is geared towards improving ad campaign performance by enhancing server-side data quality for platforms like Facebook, Instagram, and TikTok. It aims to solve attribution issues, particularly those arising from iOS 14 restrictions, improving ad targeting and return on ad spend (ROAS).
At a Glance
Report Toaster: Custom Reports
194 reviews
Upstack: Site Intelligence
32 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Upstack: Site Intelligence
Enhance your server side data quality, fix attribution issues and multi-channel attribution reports.
Key Features
- Upstack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: More Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
- Fast No-Code Setup: Pixel & Conversion Tracking Elevates Your Campaigns
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Report Toaster: Custom Reports5/5 Upstack: Site Intelligence5/5 | ||
| Reviews | 194 | 32 |
Reviews Report Toaster: Custom Reports194 Upstack: Site Intelligence32 | ||
| Target Audience | Merchants needing in-depth shop data analysis | Merchants focused on improving ad campaign performance and attribution |
Target Audience Report Toaster: Custom ReportsMerchants needing in-depth shop data analysis Upstack: Site IntelligenceMerchants focused on improving ad campaign performance and attribution | ||
| Core Functionality | Customizable reporting, data aggregation, and automation | Server-side data enhancement for ad platforms |
Core Functionality Report Toaster: Custom ReportsCustomizable reporting, data aggregation, and automation Upstack: Site IntelligenceServer-side data enhancement for ad platforms | ||
| Primary Benefit | Better understanding of shop performance and trends | Improved ad targeting and ROAS |
Primary Benefit Report Toaster: Custom ReportsBetter understanding of shop performance and trends Upstack: Site IntelligenceImproved ad targeting and ROAS | ||
| Ease of Setup | Potentially more complex due to customization options | Fast no-code setup |
Ease of Setup Report Toaster: Custom ReportsPotentially more complex due to customization options Upstack: Site IntelligenceFast no-code setup | ||
| Data Source | Shopify store data | Ad platform data, pixel events |
Data Source Report Toaster: Custom ReportsShopify store data Upstack: Site IntelligenceAd platform data, pixel events | ||
| Key Feature Differentiation | 130+ Report Templates | Server-Side Pixel Implementation for iOS 14 bypass |
Key Feature Differentiation Report Toaster: Custom Reports130+ Report Templates Upstack: Site IntelligenceServer-Side Pixel Implementation for iOS 14 bypass | ||
| Multi-Store Support | Yes | Implied but not explicitly stated |
Multi-Store Support Report Toaster: Custom ReportsYes Upstack: Site IntelligenceImplied but not explicitly stated | ||
| Data Export | PDF, CSV | Not explicitly stated |
Data Export Report Toaster: Custom ReportsPDF, CSV Upstack: Site IntelligenceNot explicitly stated | ||
Our Verdict
Merchants seeking a deep dive into their Shopify store's performance, including sales, inventory, and customer behavior, will find Report Toaster: Custom Reports to be the more valuable tool. Its comprehensive reporting capabilities, data aggregation, and automated sharing options provide a detailed understanding of business operations. Conversely, Upstack: Site Intelligence is the better choice for merchants primarily concerned with optimizing their advertising campaigns on platforms like Facebook and TikTok. Its focus on server-side data quality and attribution helps to overcome tracking limitations and improve ad targeting efficiency, leading to better ROAS. A merchant looking to improve their marketing efficiency and attribution modeling should go with Upstack.
Common Questions
Can Report Toaster: Custom Reports help improve advertising performance?
While Report Toaster provides insights into sales and customer behavior, it doesn't directly optimize advertising campaigns. It can inform marketing strategies, but it's not a dedicated ad optimization tool.
Does Upstack: Site Intelligence offer reporting on overall store sales performance?
Upstack focuses primarily on ad attribution and performance. While it tracks events like 'Purchase,' its reporting is geared towards analyzing the effectiveness of ad campaigns, not overall store sales trends.
Which app is easier to set up for a beginner?
Upstack likely offers a simpler initial setup, given its 'Fast No-Code Setup' claim. Report Toaster's extensive customization options might require a steeper learning curve, especially for those unfamiliar with data analysis and reporting tools.
Can Report Toaster: Custom Reports be used to track marketing campaign performance?
Yes, you can. You can create a custom report in Report Toaster that includes marketing campaign information such as sales and conversion rates attributed to specific campaigns. This data can then be used to assess the effectiveness of your marketing efforts.
Does Upstack: Site Intelligence require any coding knowledge?
According to the description, Upstack offers a 'Fast No-Code Setup', implying that coding knowledge is not required for basic installation and configuration.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store