Report Toaster: Custom Reports vs Zigpoll Customer Surveysfor Shopify (2026)
Report Toaster: Custom Reports and Zigpoll Customer Surveys, while both operating within the Operations and Analytics categories on Shopify, cater to distinctly different needs. Report Toaster focuses on providing in-depth, customizable reporting on shop data, enabling merchants to track performance, manage inventory, and analyze trends across multiple stores. It's positioned as a powerful tool for data-driven decision-making, offering features like automated report scheduling, export capabilities, and multi-store reporting. In contrast, Zigpoll Customer Surveys centers on gathering customer feedback through surveys at various touchpoints, including post-purchase, pre-purchase, and abandoned checkout. It leverages AI analytics to extract insights from zero-party data, helping merchants understand customer sentiment, optimize marketing spend, and improve conversion rates. Its strength lies in its ease of use, customization options, and integration with Shopify's ecosystem and other marketing tools. The apps occupy the same categories, but differ on the question of what part of the business they are focusing on.
At a Glance
Report Toaster: Custom Reports
194 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Report Toaster: Custom Reports5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 194 | 417 |
Reviews Report Toaster: Custom Reports194 Zigpoll Customer Surveys417 | ||
| Core Function | Custom Reporting & Analytics | Customer Survey Platform |
Core Function Report Toaster: Custom ReportsCustom Reporting & Analytics Zigpoll Customer SurveysCustomer Survey Platform | ||
| Data Source | Shop Data (sales, inventory, etc.) | Customer Feedback (surveys) |
Data Source Report Toaster: Custom ReportsShop Data (sales, inventory, etc.) Zigpoll Customer SurveysCustomer Feedback (surveys) | ||
| Reporting Capabilities | Advanced, customizable, automated, multi-store | AI-powered insights, dashboard reporting |
Reporting Capabilities Report Toaster: Custom ReportsAdvanced, customizable, automated, multi-store Zigpoll Customer SurveysAI-powered insights, dashboard reporting | ||
| Ease of Use | Powerful, potentially steeper learning curve | No-code setup, user-friendly |
Ease of Use Report Toaster: Custom ReportsPowerful, potentially steeper learning curve Zigpoll Customer SurveysNo-code setup, user-friendly | ||
| Key Features | 130+ report templates, scheduled reports, multi-store reporting, calculated fields | Post-purchase surveys, abandoned checkout campaigns, multilingual support, Shopify integrations |
Key Features Report Toaster: Custom Reports130+ report templates, scheduled reports, multi-store reporting, calculated fields Zigpoll Customer SurveysPost-purchase surveys, abandoned checkout campaigns, multilingual support, Shopify integrations | ||
| Target Merchant | Merchants needing in-depth data analysis and reporting, multi-store businesses | Merchants prioritizing customer feedback and experience optimization |
Target Merchant Report Toaster: Custom ReportsMerchants needing in-depth data analysis and reporting, multi-store businesses Zigpoll Customer SurveysMerchants prioritizing customer feedback and experience optimization | ||
| Value Proposition | Data-driven decision making, improved operational efficiency | Improved customer understanding, increased conversion rates, enhanced customer satisfaction |
Value Proposition Report Toaster: Custom ReportsData-driven decision making, improved operational efficiency Zigpoll Customer SurveysImproved customer understanding, increased conversion rates, enhanced customer satisfaction | ||
Our Verdict
For merchants seeking to gain granular insights into their sales, inventory, and operational performance, Report Toaster: Custom Reports is the superior choice. Its robust reporting capabilities and multi-store support make it ideal for data-driven decision-making. However, if a merchant's priority is understanding customer sentiment, optimizing the customer experience, and recovering abandoned carts, Zigpoll Customer Surveys offers a more targeted and user-friendly solution. Its ease of use and focus on gathering and analyzing customer feedback make it well-suited for merchants who want to directly engage with their customer base.
Ultimately, the best app depends on the merchant's specific needs and priorities. A business focused on optimizing internal operations will find Report Toaster more valuable, while a business prioritizing customer-centric growth will likely benefit more from Zigpoll.
Common Questions
Which app is easier to set up and use?
Zigpoll Customer Surveys is generally easier to set up and use due to its no-code setup and user-friendly interface. Report Toaster, while powerful, may require more configuration to create custom reports.
Can I use both apps together?
Yes, both apps can be used together. Report Toaster provides insights into shop data, while Zigpoll provides insights into customer opinions and experiences. Together, they offer a more comprehensive view of the business.
Which app is better for multiple Shopify stores?
Report Toaster: Custom Reports explicitly highlights multi-store reporting as a key feature, making it the better choice for merchants managing multiple Shopify stores who need to consolidate and compare data across all their shops. While Zigpoll does not explicitly say this, some survey tools can be set to run over several stores. So this is not a guarantee.
Which app helps more with abandoned carts?
Zigpoll Customer Surveys offers abandoned checkout campaigns specifically designed to uncover common pain points and recover carts. Report Toaster, on the other hand, doesn't directly address abandoned carts.
Which app is better for understanding overall sales trends?
Report Toaster: Custom Reports is better for understanding overall sales trends due to its advanced reporting capabilities and access to real-time shop data. Merchants can create custom reports to track sales performance over time.
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