Reveal: Customer Data & NPS and SupaEasy: AI Functions creator are both 5-star rated apps in the Shopify Operations category, but they serve vastly different purposes. Reveal focuses on leveraging customer data, specifically through RFM segmentation and NPS surveys, to improve customer lifetime value (CLTV) and optimize marketing efforts. Its strength lies in providing advanced reporting and audience building tools to understand and target customers effectively, making it ideal for data-driven decision making. SupaEasy, on the other hand, addresses the need for checkout customization by offering an AI-powered function generator. It simplifies the creation of discount, shipping, payment, and validation functions without requiring coding knowledge. The core difference is that Reveal enhances customer understanding and marketing strategy, whereas SupaEasy provides tools for customizing the checkout experience. Reveal targets merchants looking to optimize their business model through data analysis and customer-centric strategies, including those needing to improve their Meta and Google ad campaigns. SupaEasy is tailored toward merchants needing to customize their checkout process, especially with the deprecation of Shopify Scripts, offering an accessible alternative to complex coding solutions. SupaEasy’s win at Shopify Editions further validates its reliability and innovative approach.
64 reviews
162 reviews
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
| Rating | 5/5 | 5/5 |
Rating Reveal: Customer Data & NPS5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 64 | 162 |
Reviews Reveal: Customer Data & NPS64 SupaEasy: AI Functions creator162 | ||
| Primary Function | Customer Data & NPS Analysis | AI-Powered Function Generation |
Primary Function Reveal: Customer Data & NPSCustomer Data & NPS Analysis SupaEasy: AI Functions creatorAI-Powered Function Generation | ||
| Key Feature Highlight | RFM Customer Segmentation & Automated NPS | Generates Functions for Discounts, Delivery, Payment, Validation |
Key Feature Highlight Reveal: Customer Data & NPSRFM Customer Segmentation & Automated NPS SupaEasy: AI Functions creatorGenerates Functions for Discounts, Delivery, Payment, Validation | ||
| Target Merchant | Data-driven merchants seeking CLTV improvement & audience segmentation | Merchants seeking no-code checkout customizations, especially post-Script deprecation |
Target Merchant Reveal: Customer Data & NPSData-driven merchants seeking CLTV improvement & audience segmentation SupaEasy: AI Functions creatorMerchants seeking no-code checkout customizations, especially post-Script deprecation | ||
| Ease of Use | Focus on reporting and data visualization, requires understanding of RFM & NPS | No-code AI-assisted function generation, potentially easier for non-technical users |
Ease of Use Reveal: Customer Data & NPSFocus on reporting and data visualization, requires understanding of RFM & NPS SupaEasy: AI Functions creatorNo-code AI-assisted function generation, potentially easier for non-technical users | ||
| Value Proposition | Increased CLTV and improved marketing ROI through data insights | Simplified checkout customization without coding knowledge |
Value Proposition Reveal: Customer Data & NPSIncreased CLTV and improved marketing ROI through data insights SupaEasy: AI Functions creatorSimplified checkout customization without coding knowledge | ||
| Integration with Marketing | Direct integration with Meta & Google Ads | Indirectly impacts marketing through customized checkout experiences |
Integration with Marketing Reveal: Customer Data & NPSDirect integration with Meta & Google Ads SupaEasy: AI Functions creatorIndirectly impacts marketing through customized checkout experiences | ||
If your primary goal is to understand your customers better, segment your audience effectively, and improve your marketing ROI using data-driven insights, Reveal: Customer Data & NPS is the clear choice. Its RFM segmentation and automated NPS tools offer valuable insights for optimizing your business model. However, if you need to customize your checkout process without coding, especially with the Shopify Script editor being deprecated, SupaEasy: AI Functions creator is the better option. Its AI-powered function generation simplifies the process of creating discounts, shipping rules, and other checkout modifications. SupaEasy is the more innovative app, with the Shopify Editions award as proof.
While both apps fall under Operations, they address different needs. Reveal can inform decisions on discounts and promotions, which can then be implemented using SupaEasy to create the appropriate checkout functions. However, they don't directly integrate.
Reveal's value is proportional to the amount of customer data available. While small businesses can benefit, the insights may be limited compared to larger businesses with more extensive data.
SupaEasy is designed for users with minimal to no coding experience. The AI assistant simplifies function generation, making it accessible to non-technical users.
Reveal helps identify at-risk customers through RFM analysis and addresses customer pain points using NPS feedback, allowing for targeted retention strategies.
SupaEasy's AI assistant should be able to handle relatively complex discount scenarios, but testing is important to ensure that the generated function behaves as expected. The capability of AI in 2026 would be advanced, but testing is still important.
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