Reveal: Customer Data & NPS vs Zigpoll Customer Surveysfor Shopify (2026)
Reveal: Customer Data & NPS and Zigpoll Customer Surveys both aim to improve Shopify merchants' businesses using customer insights. Reveal focuses on leveraging existing data through RFM and NPS to identify valuable customer segments and optimize marketing spend, primarily through Meta and Google Ads. Its strength lies in advanced reporting and dynamic audience building based on customer behavior. Zigpoll, on the other hand, centers around directly gathering customer feedback through various survey types (post-purchase, on-site, etc.) delivered via multiple channels (email, SMS, on-site). It emphasizes ease of use, customization, and AI-powered analytics of the collected survey data. Reveal targets merchants looking for automated data analysis, while Zigpoll targets merchants needing more granular control over customer interaction through surveys.
At a Glance
Reveal: Customer Data & NPS
64 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Reveal: Customer Data & NPS5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 64 | 417 |
Reviews Reveal: Customer Data & NPS64 Zigpoll Customer Surveys417 | ||
| Primary Focus | Data Analysis (RFM, NPS) | Customer Surveys |
Primary Focus Reveal: Customer Data & NPSData Analysis (RFM, NPS) Zigpoll Customer SurveysCustomer Surveys | ||
| Data Source | Existing Customer Data (RFM, NPS) | Direct Customer Feedback (Surveys) |
Data Source Reveal: Customer Data & NPSExisting Customer Data (RFM, NPS) Zigpoll Customer SurveysDirect Customer Feedback (Surveys) | ||
| Key Feature | Dynamic Audience Builder (for Ads) | Advanced Post-Purchase Surveys |
Key Feature Reveal: Customer Data & NPSDynamic Audience Builder (for Ads) Zigpoll Customer SurveysAdvanced Post-Purchase Surveys | ||
| Automation Level | High (Automated Segmentation & Reporting) | Medium (Customizable Surveys, AI Analytics) |
Automation Level Reveal: Customer Data & NPSHigh (Automated Segmentation & Reporting) Zigpoll Customer SurveysMedium (Customizable Surveys, AI Analytics) | ||
| Target Merchant | Businesses needing advanced customer segmentation and ad optimization | Businesses needing direct customer feedback and survey insights |
Target Merchant Reveal: Customer Data & NPSBusinesses needing advanced customer segmentation and ad optimization Zigpoll Customer SurveysBusinesses needing direct customer feedback and survey insights | ||
| Pricing Notes | Not specified | Not specified |
Pricing Notes Reveal: Customer Data & NPSNot specified Zigpoll Customer SurveysNot specified | ||
| Integrations | Meta & Google Ads | Shopify and other marketing platforms |
Integrations Reveal: Customer Data & NPSMeta & Google Ads Zigpoll Customer SurveysShopify and other marketing platforms | ||
Our Verdict
For merchants seeking in-depth analysis of their customer base using existing data and automated RFM/NPS segmentation for ad campaign optimization, Reveal: Customer Data & NPS is the better choice. It saves time by identifying best and worst customers and provides actionable insights to improve customer lifetime value. However, if a merchant prioritizes direct customer feedback through customizable surveys across various channels, coupled with AI-driven insights from the collected data, Zigpoll Customer Surveys is more suitable. It's perfect for uncovering pain points, recovering abandoned carts, and improving the overall customer experience based on qualitative data.
Common Questions
Which app is easier to set up and use?
Zigpoll likely offers a faster setup due to its 'no-code setup in seconds' claim for survey creation. Reveal's automated analysis might require a slightly longer initial setup to configure RFM and NPS settings, but potentially less ongoing maintenance.
Which app is better for identifying opportunities to improve customer retention?
Both apps can help with customer retention, but in different ways. Reveal uses RFM analysis to identify at-risk customers. Zigpoll can uncover reasons for churn through targeted surveys.
Does either app integrate with email marketing platforms?
Zigpoll explicitly mentions integrations that connect with 'your marketing stack', which likely includes email marketing platforms. Reveal focuses more on Meta & Google Ads based on available information.
Which app offers more advanced reporting?
Reveal emphasizes 'Advanced Reporting' to track what matters for customer-centric decision-making. Zigpoll offers AI analytics based on survey responses. The best choice depends on whether you need data analysis or survey result analysis.
Can I use both apps together?
Yes, the apps are complementary. You could use Reveal to identify valuable customer segments and then use Zigpoll to create targeted surveys for those segments to gather specific feedback and improve the customer experience, and vice-versa.
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