Reviews Junction vs Squid: Reviews, Upsells & 25+for Shopify (2026)
Reviews Junction and Squid: Reviews, Upsells & 25+ are both Shopify apps that aim to enhance sales and build customer trust, but they approach this goal from different angles. Reviews Junction focuses squarely on user-generated content, providing a comprehensive solution for collecting, managing, and displaying customer reviews, questions, and answers. Its strength lies in building social proof through authentic customer feedback. Squid, on the other hand, takes a broader approach, incorporating reviews as one component of a larger suite of features aimed at increasing average order value (AOV) through upsells, cross-sells, and various promotional tools. The key difference lies in their positioning. Reviews Junction is a dedicated review management platform, ideal for merchants who prioritize building trust and credibility through customer testimonials. Squid is a more holistic growth tool, targeting merchants who want to boost AOV and customer engagement with a wider range of features, including upsells, discounts, and loyalty programs, with customer reviews being one element of that strategy. Merchants focused primarily on optimizing product page conversion through detailed reviews and Q&A functionality might prefer Reviews Junction, while those seeking a broader suite of sales-boosting tools will find Squid more appealing.
At a Glance
Reviews Junction
158 reviews
Squid: Reviews, Upsells & 25+
11 reviews
Detailed Overview
Reviews Junction
Gather and showcase customer testimonials and ratings to gain confidence and enhance sales
Key Features
- Collect product reviews automatically with emails
- Offer customers a next-purchase discount for providing a reviews
- Beautiful widget that matches your brand
- Collect and display photo & video reviews to showcase social proof
- Collect questions and provide answers to boost customer confidence
Squid: Reviews, Upsells & 25+
Win trust in your store with Trust Badges, AI Recommendations, Bundles and 25+ Impactful features.
Key Features
- Display authentic customer reviews to establish credibility and increase sales
- Customizable upsells, Volume & FBT discount, Cart upsells, Post-purchase upsells
- Email popups, Survey, Birthday Collector & Custom fields for customer engagement
- Sales & Payment Badges, Checkout & Thank-you Page Upsells, Storewide Discounts
- Boost buyer confidence with testimonials, trust badges, using image-text widgets
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Reviews Junction5/5 Squid: Reviews, Upsells & 25+5/5 | ||
| Reviews | 158 | 11 |
Reviews Reviews Junction158 Squid: Reviews, Upsells & 25+11 | ||
| Core Focus | Customer Reviews & UGC | Upsells, Cross-sells & Reviews |
Core Focus Reviews JunctionCustomer Reviews & UGC Squid: Reviews, Upsells & 25+Upsells, Cross-sells & Reviews | ||
| Key Features | Automated Review Collection, Photo & Video Reviews, Q&A | Upsells, Volume Discounts, AI Recommendations, Trust Badges |
Key Features Reviews JunctionAutomated Review Collection, Photo & Video Reviews, Q&A Squid: Reviews, Upsells & 25+Upsells, Volume Discounts, AI Recommendations, Trust Badges | ||
| Target Merchant | Prioritizes Social Proof & Detailed Reviews | Focuses on AOV & Holistic Growth |
Target Merchant Reviews JunctionPrioritizes Social Proof & Detailed Reviews Squid: Reviews, Upsells & 25+Focuses on AOV & Holistic Growth | ||
| Value Proposition | Boost conversions through authentic customer feedback | Maximize AOV with upsells and build trust with reviews |
Value Proposition Reviews JunctionBoost conversions through authentic customer feedback Squid: Reviews, Upsells & 25+Maximize AOV with upsells and build trust with reviews | ||
| Email Marketing Features | Review request emails and discount offers for reviews | Email Popups, Survey & Birthday Collector |
Email Marketing Features Reviews JunctionReview request emails and discount offers for reviews Squid: Reviews, Upsells & 25+Email Popups, Survey & Birthday Collector | ||
Our Verdict
For Shopify merchants primarily focused on building a strong foundation of social proof and leveraging customer testimonials to boost conversions, Reviews Junction is the clear choice. Its dedicated focus on review management, coupled with features like photo & video reviews and Q&A, makes it a powerful tool for building trust and credibility. The higher number of reviews also suggests a more established user base and potentially a more refined feature set in the review collection area.
However, if a merchant's primary goal is to increase average order value and customer engagement through a wider range of techniques, including upsells, cross-sells, and promotional offers, Squid: Reviews, Upsells & 25+ offers a more comprehensive solution. While it also includes review features, its strength lies in its ability to create a more holistic and dynamic shopping experience aimed at driving sales through multiple channels.
Common Questions
Which app is better for collecting photo and video reviews?
Reviews Junction explicitly mentions photo & video review collection as a key feature, while Squid does not. Therefore, Reviews Junction is likely better for merchants prioritizing visual social proof.
Which app is better for offering discounts in exchange for reviews?
Reviews Junction specifically mentions offering next-purchase discounts for providing reviews. Squid does not mention this feature explicitly, although it may be possible using the provided features.
Which app offers more features overall?
Squid: Reviews, Upsells & 25+ claims to have 25+ features, while Reviews Junction focuses on a smaller, more specialized set. Squid likely offers a broader range of functionalities beyond just reviews.
Which app is easier to use?
Ease of use is subjective and not explicitly stated in the descriptions. However, Reviews Junction's focused feature set might make it easier to navigate and configure compared to Squid's more extensive offerings. This would need testing to verify.
Which app has a more established user base?
Reviews Junction has significantly more reviews (158) compared to Squid (11). This suggests a larger and potentially more established user base.
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