Reviews Junction vs Whatmore Shoppable Videos+Reelfor Shopify (2026)
Reviews Junction and Whatmore Shoppable Videos+Reel both leverage social proof to enhance sales but cater to different needs. Reviews Junction focuses on collecting and showcasing written and visual customer reviews, ratings, and Q&A to build trust and address customer concerns directly. Its strength lies in providing a comprehensive feedback solution, allowing merchants to gather valuable insights and foster customer confidence through user-generated content. Whatmore Shoppable Videos+Reel, on the other hand, is designed to leverage the power of video, specifically shoppable video, reels, stories and other video content integrated from platforms like Instagram and TikTok. Its key strength is in its ability to automatically import and tag products within videos, creating interactive shopping experiences and streamlining the path to purchase. It's a great option for merchants who have a strong social media presence and are looking to enhance conversion rates through engaging video content. While both apps are highly rated, Whatmore boasts significantly more reviews, suggesting wider adoption or a longer presence in the Shopify ecosystem. Choosing between the two depends heavily on the merchant's content strategy and focus – traditional reviews vs. dynamic video shopping.
At a Glance
Reviews Junction
158 reviews
Whatmore Shoppable Videos+Reel
327 reviews
Detailed Overview
Reviews Junction
Gather and showcase customer testimonials and ratings to gain confidence and enhance sales
Key Features
- Collect product reviews automatically with emails
- Offer customers a next-purchase discount for providing a reviews
- Beautiful widget that matches your brand
- Collect and display photo & video reviews to showcase social proof
- Collect questions and provide answers to boost customer confidence
Whatmore Shoppable Videos+Reel
Add shoppable videos, reels, stories, carousels, sections, gallery & video sliders to boost sales.
Key Features
- Add autoplay video carousels, product popups, and interactive landing pages
- Auto-sync Instagram Reels and TikTok videos daily with zero manual effort
- Products are automatically tagged on videos using AI with smart matching
- Capture high-intent shoppers and send Meta Pixels for retargeting campaigns
- Zero impact on page speed, lightweight video components built for fast load time
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Reviews Junction5/5 Whatmore Shoppable Videos+Reel5/5 | ||
| Reviews | 158 | 327 |
Reviews Reviews Junction158 Whatmore Shoppable Videos+Reel327 | ||
| Core Functionality | Customer Reviews & Q&A | Shoppable Videos & Reels |
Core Functionality Reviews JunctionCustomer Reviews & Q&A Whatmore Shoppable Videos+ReelShoppable Videos & Reels | ||
| Content Source | Customer submissions | Primarily social media (Instagram, TikTok) |
Content Source Reviews JunctionCustomer submissions Whatmore Shoppable Videos+ReelPrimarily social media (Instagram, TikTok) | ||
| Automation | Automated review request emails | Auto-sync from Instagram & TikTok, AI product tagging |
Automation Reviews JunctionAutomated review request emails Whatmore Shoppable Videos+ReelAuto-sync from Instagram & TikTok, AI product tagging | ||
| Customer Incentive | Next-purchase discount for reviews | Meta Pixels for retargeting campaigns (indirect incentive) |
Customer Incentive Reviews JunctionNext-purchase discount for reviews Whatmore Shoppable Videos+ReelMeta Pixels for retargeting campaigns (indirect incentive) | ||
| Target Merchant | Merchants needing to build trust through testimonials | Merchants with active social media video content |
Target Merchant Reviews JunctionMerchants needing to build trust through testimonials Whatmore Shoppable Videos+ReelMerchants with active social media video content | ||
| Ease of Use Focus | Beautiful & brand-matching widget | Lightweight & fast-loading video components |
Ease of Use Focus Reviews JunctionBeautiful & brand-matching widget Whatmore Shoppable Videos+ReelLightweight & fast-loading video components | ||
| Value Proposition | Build social proof through customer feedback | Drive engagement and sales through shoppable video experiences |
Value Proposition Reviews JunctionBuild social proof through customer feedback Whatmore Shoppable Videos+ReelDrive engagement and sales through shoppable video experiences | ||
Our Verdict
For merchants prioritizing building credibility and trust through transparent customer feedback, Reviews Junction is the stronger choice. Its focus on collecting and displaying reviews, ratings, and Q&A provides a comprehensive solution for addressing customer concerns and showcasing positive experiences.
However, if a merchant has a strong presence on platforms like Instagram and TikTok and wants to leverage video content to drive sales, Whatmore Shoppable Videos+Reel is the more suitable option. Its automatic syncing and product tagging features streamline the process of creating engaging and interactive shopping experiences. Whatmore is the go-to choice to create lookbook or TikTok-like shopping experiences to drive sales. It provides zero impact on page speed, making the shopping experiences fast. Both apps are highly rated, so the determining factor is ultimately aligned with your business focus on written vs. video social proof.
Common Questions
Which app is better for a new Shopify store?
Reviews Junction might be preferable for a new store as it helps establish credibility and trust early on through customer reviews. Building up a review base is crucial for new businesses.
Which app is more suitable for a store with a large social media following?
Whatmore Shoppable Videos+Reel is the ideal choice for stores with a strong social media presence, especially on platforms like Instagram and TikTok. It allows them to seamlessly integrate their video content into their store and make it shoppable.
Does Reviews Junction support video reviews?
Yes, Reviews Junction supports the collection and display of photo & video reviews, allowing merchants to showcase a wider range of user-generated content.
Is Whatmore Shoppable Videos+Reel difficult to set up?
Whatmore Shoppable Videos+Reel emphasizes ease of use with features like auto-syncing and AI product tagging, minimizing manual effort. Its lightweight components also contribute to a fast setup and minimal impact on page speed.
Can both apps be used together?
Yes, theoretically both apps can be used together. Reviews Junction can collect customer product reviews, while Whatmore can incorporate user-generated videos. This setup allows merchants to have both traditional review social proof and video shopping functionality. It depends on the store owner's workflow, content, and resources.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store