ReviewsYard — Product Reviews vs Squid: Reviews, Upsells & 25+for Shopify (2026)
ReviewsYard — Product Reviews and Squid: Reviews, Upsells & 25+ both aim to enhance Shopify stores, but they cater to different priorities. ReviewsYard focuses specifically on collecting and displaying product reviews, emphasizing automation in review requests and providing incentives for customers to leave reviews. This positions it as a dedicated solution for building social proof and increasing customer trust through authentic feedback. Squid, on the other hand, takes a broader approach, combining review management with a suite of features designed to increase Average Order Value (AOV) through upsells, cross-sells, and various discount strategies. Squid presents itself as a multi-tool for store optimization, offering features beyond reviews such as trust badges, AI-driven product recommendations, and email marketing tools. While both apps share the "Product reviews" category, Squid aims to be a more comprehensive solution, tackling customer engagement and revenue generation through multiple channels. The difference lies in the depth of focus: ReviewsYard excels in the review-gathering process, while Squid provides a wider range of features to improve overall store performance, with reviews being one component of its offering.
At a Glance
ReviewsYard — Product Reviews
197 reviews
Squid: Reviews, Upsells & 25+
11 reviews
Detailed Overview
ReviewsYard — Product Reviews
Collect products reviews from your happy customers.
Key Features
- Elegantly display your customer reviews on your store
- Automatically request reviews from your customers after purchase
- Schedule products review request emails
- Send incentives and discounts to your customers for leaving a review
- Import your existing reviews & UGC in minutes
Squid: Reviews, Upsells & 25+
Win trust in your store with Trust Badges, AI Recommendations, Bundles and 25+ Impactful features.
Key Features
- Display authentic customer reviews to establish credibility and increase sales
- Customizable upsells, Volume & FBT discount, Cart upsells, Post-purchase upsells
- Email popups, Survey, Birthday Collector & Custom fields for customer engagement
- Sales & Payment Badges, Checkout & Thank-you Page Upsells, Storewide Discounts
- Boost buyer confidence with testimonials, trust badges, using image-text widgets
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating ReviewsYard — Product Reviews5/5 Squid: Reviews, Upsells & 25+5/5 | ||
| Reviews | 197 | 11 |
Reviews ReviewsYard — Product Reviews197 Squid: Reviews, Upsells & 25+11 | ||
| Primary Focus | Product Reviews | Upsells & Cross-sells with integrated Reviews |
Primary Focus ReviewsYard — Product ReviewsProduct Reviews Squid: Reviews, Upsells & 25+Upsells & Cross-sells with integrated Reviews | ||
| Key Review Features | Automated requests, incentives, import | Display reviews, testimonials |
Key Review Features ReviewsYard — Product ReviewsAutomated requests, incentives, import Squid: Reviews, Upsells & 25+Display reviews, testimonials | ||
| Other Features | None mentioned | Upsells, cross-sells, trust badges, email popups, discounts, AI recommendations |
Other Features ReviewsYard — Product ReviewsNone mentioned Squid: Reviews, Upsells & 25+Upsells, cross-sells, trust badges, email popups, discounts, AI recommendations | ||
| Target Merchant | Focus on reviews | Growing AOV with upsells and engagement tools, plus reviews |
Target Merchant ReviewsYard — Product ReviewsFocus on reviews Squid: Reviews, Upsells & 25+Growing AOV with upsells and engagement tools, plus reviews | ||
| Ease of Use | Likely simpler, focused UI | Potentially more complex due to feature set |
Ease of Use ReviewsYard — Product ReviewsLikely simpler, focused UI Squid: Reviews, Upsells & 25+Potentially more complex due to feature set | ||
| Value Proposition | Increase trust and sales with authentic reviews | Increase AOV with upsells, engagement and social proof |
Value Proposition ReviewsYard — Product ReviewsIncrease trust and sales with authentic reviews Squid: Reviews, Upsells & 25+Increase AOV with upsells, engagement and social proof | ||
Our Verdict
For merchants primarily focused on gathering and showcasing product reviews to build trust and increase sales, ReviewsYard — Product Reviews is the more direct and potentially easier-to-use solution. Its emphasis on automated review requests and incentives makes it ideal for businesses wanting to efficiently build a strong base of customer testimonials.
Squid: Reviews, Upsells & 25+ is better suited for merchants looking for a more comprehensive solution to boost AOV and engage customers beyond just reviews. Its wide array of features, including upsells, cross-sells, and AI recommendations, makes it a powerful tool for optimizing the entire customer journey. If you want a multi-faceted app that addresses multiple areas of store optimization, Squid is the stronger choice.
Common Questions
Which app is easier to set up and use?
ReviewsYard, with its focused feature set around product reviews, is likely easier to set up and use than the more comprehensive Squid app.
Which app is better for increasing Average Order Value (AOV)?
Squid is specifically designed to increase AOV with upsells, cross-sells, and discount strategies. ReviewsYard focuses on building trust through reviews, which can indirectly increase AOV.
Does ReviewsYard offer any upsell or cross-sell features?
Based on the provided information, ReviewsYard does not offer any upsell or cross-sell features. Its focus is purely on collecting and displaying product reviews.
Is Squid's review functionality as robust as ReviewsYard's?
While Squid does offer review display and testimonials, its review-gathering automation and incentive features are likely less extensive than those offered by ReviewsYard, given ReviewsYard's primary focus.
Which app offers more comprehensive customer engagement tools?
Squid provides a broader range of customer engagement tools, including email popups, surveys, and birthday collectors, whereas ReviewsYard focuses primarily on automating review requests and offering incentives.
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