Ribbon | Gifting vs Selling Pointfor Shopify (2026)
Ribbon | Gifting and Selling Point both operate within the 'Gifts' category on the Shopify app store, but they serve distinctly different purposes. Ribbon focuses on enhancing the customer gifting experience *within* a Shopify store, enabling shoppers to easily gift specific products to others. It positions itself as an alternative to traditional gift cards, offering a more engaging and personalized gifting flow, including upselling and cross-selling opportunities during the redemption process. Its target audience is merchants looking to increase sales, improve customer retention, and gain insights into gifting trends. Selling Point, on the other hand, addresses the challenge of migrating existing gift card or store credit balances *into* a Shopify store from other platforms. Its core value proposition is ease of migration, empowering merchants to move their gift card programs to Shopify quickly and efficiently. The key difference lies in their primary function: Ribbon enhances the gifting *experience* on your storefront, while Selling Point facilitates the *migration* of existing gift card programs. Ribbon helps you acquire new customers through gifting and increase AOV through strategic product recommendations. Selling Point primarily helps merchants coming from a different platform avoid manual data entry or custom development when moving their gift card balances to Shopify. Therefore, the best choice depends on whether a merchant is looking to optimize gifting within their store or needs assistance with migrating their existing gift card data.
At a Glance
Ribbon | Gifting
9 reviews
Selling Point
45 reviews
Detailed Overview
Ribbon | Gifting
Boost Sales & Retention With a Smooth Product Gifting Solution Without Needing Sizes or Addresses
Key Features
- Upsell: Increase AOV with personalized gift-wrapping options for gifted products
- Recommend: Additional products to purchase with the gift as upsells/cross sells
- Delivery: Send gift recipients a link or an email with the gift included
- Customizable: Select which products in your inventory are available for gifting
- Analytics: Unlock gift insights to identify top-gifted items & seasonal trends
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Ribbon | Gifting5/5 Selling Point5/5 | ||
| Reviews | 9 | 45 |
Reviews Ribbon | Gifting9 Selling Point45 | ||
| Core Function | Product Gifting Experience | Gift Card/Store Credit Migration |
Core Function Ribbon | GiftingProduct Gifting Experience Selling PointGift Card/Store Credit Migration | ||
| Target Merchant | Merchants seeking enhanced gifting options & sales boosts. | Merchants migrating to Shopify from another platform with existing gift cards. |
Target Merchant Ribbon | GiftingMerchants seeking enhanced gifting options & sales boosts. Selling PointMerchants migrating to Shopify from another platform with existing gift cards. | ||
| Key Feature | Upselling & Cross-selling During Gift Redemption | Bulk Gift Card/Store Credit Migration |
Key Feature Ribbon | GiftingUpselling & Cross-selling During Gift Redemption Selling PointBulk Gift Card/Store Credit Migration | ||
| Ease of Use Claim | Smooth product gifting solution without needing sizes or addresses | Migrate your Gift Cards/Store Credits onto Shopify in minutes not days |
Ease of Use Claim Ribbon | GiftingSmooth product gifting solution without needing sizes or addresses Selling PointMigrate your Gift Cards/Store Credits onto Shopify in minutes not days | ||
| Value Proposition | Increase AOV & acquire new customers through gifting. | Seamless transfer of existing gift card liabilities to Shopify. |
Value Proposition Ribbon | GiftingIncrease AOV & acquire new customers through gifting. Selling PointSeamless transfer of existing gift card liabilities to Shopify. | ||
| Address Collection | Recipient address not required at purchase (collected at redemption) | N/A |
Address Collection Ribbon | GiftingRecipient address not required at purchase (collected at redemption) Selling PointN/A | ||
Our Verdict
For merchants primarily interested in enhancing the customer gifting experience within their Shopify store and increasing sales through strategic product recommendations and personalized gift-wrapping, Ribbon | Gifting is the more suitable choice. Its features focus on boosting sales and customer retention *within* the Shopify ecosystem through innovative gifting options.
However, if a merchant's primary concern is migrating existing gift card balances from another platform to Shopify without manual effort or custom development costs, then Selling Point is the clear winner. It provides a straightforward solution to a very specific and potentially time-consuming problem, enabling merchants to quickly transition their gift card programs to Shopify.
Common Questions
What's the main difference between Ribbon and Selling Point?
Ribbon focuses on improving the customer gifting experience and increasing sales through product gifting, while Selling Point focuses on migrating existing gift card and store credit balances from other platforms to Shopify.
If I'm starting a brand new Shopify store, which app is more relevant?
If you're starting fresh with no existing gift card balances to migrate, Ribbon | Gifting would be more relevant for creating a compelling product gifting experience for your customers.
Can I use both Ribbon and Selling Point together?
Yes, theoretically. Selling Point would be used once, during the initial migration. Ribbon would then be used ongoing to enhance your store's gifting capabilities. However, consider your budget and actual needs before installing both.
How does Ribbon improve customer retention?
Ribbon allows gift recipients to discover your brand and potentially become new customers. It also facilitates upsells and cross-sells during the redemption process, encouraging further purchases and increasing customer lifetime value.
Is Selling Point a good fit for merchants selling physical gift cards?
Yes, Selling Point offers the ability to transform offline physical gift cards into virtual native Gift Cards/Store Credits in bulk, which could be useful if you have a large existing stock of physical gift cards to bring onto the Shopify platform.
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