Ribbon | Gifting vs Video Greet: Gift Messagingfor Shopify (2026)
Ribbon | Gifting and Video Greet: Gift Messaging both aim to enhance the gifting experience for Shopify merchants, but they approach the problem from different angles. Ribbon focuses on facilitating the *product gifting* process itself, allowing customers to gift specific items from the store without needing recipient details upfront. Its strengths lie in driving sales through upselling, cross-selling during redemption, and predictive analytics for inventory management. Ribbon targets merchants looking to increase AOV, attract new customers through gifting, and optimize their stock based on gifting trends. Video Greet: Gift Messaging, on the other hand, concentrates on adding a personal touch to existing gifting workflows. It enables customers to include personalized audio/video messages with their gifts, accessed via QR codes or access codes. Video Greet excels in enabling personalized marketing, creating a new revenue stream by charging for message services, and facilitating corporate gifting with custom landing pages. It's best suited for businesses wanting to add a more personal connection to their offerings, leverage video/audio content, or cater to corporate clients with bulk order customization. While both apps aim to improve gifting, Ribbon directly changes the *product gifting process*, while Video Greet *enhances the existing gifting process*. Ribbon requires integration with product pages, while Video Greet enhances the overall order experience.
At a Glance
Ribbon | Gifting
9 reviews
Video Greet: Gift Messaging
25 reviews
Detailed Overview
Ribbon | Gifting
Boost Sales & Retention With a Smooth Product Gifting Solution Without Needing Sizes or Addresses
Key Features
- Upsell: Increase AOV with personalized gift-wrapping options for gifted products
- Recommend: Additional products to purchase with the gift as upsells/cross sells
- Delivery: Send gift recipients a link or an email with the gift included
- Customizable: Select which products in your inventory are available for gifting
- Analytics: Unlock gift insights to identify top-gifted items & seasonal trends
Video Greet: Gift Messaging
Offer personalized audio/video gift messages and custom QR pages for corporate and personal gifts.
Key Features
- Zero code integration, but fully customizable with just a few clicks.
- Use it as a new revenue stream, you set the price and keep 100% of the margins.
- Your checkout flow is never disrupted.
- Custom dynamic QR landing pages for corporate clients and thank you videos.
- Keep it on brand — adjust the button to match your store design and language.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Ribbon | Gifting5/5 Video Greet: Gift Messaging5/5 | ||
| Reviews | 9 | 25 |
Reviews Ribbon | Gifting9 Video Greet: Gift Messaging25 | ||
| Primary Focus | Product Gifting Platform | Personalized Message Addition |
Primary Focus Ribbon | GiftingProduct Gifting Platform Video Greet: Gift MessagingPersonalized Message Addition | ||
| Key Feature: Upselling | Upsell/Cross-sell During Redemption | Set your own price for personalized messaging |
Key Feature: Upselling Ribbon | GiftingUpsell/Cross-sell During Redemption Video Greet: Gift MessagingSet your own price for personalized messaging | ||
| Key Feature: Delivery | Gift Link or Email | QR Code or Access Code |
Key Feature: Delivery Ribbon | GiftingGift Link or Email Video Greet: Gift MessagingQR Code or Access Code | ||
| Target Merchant | Those seeking to increase AOV and drive sales via gifting | Those seeking to personalize gifts and cater to corporate clients |
Target Merchant Ribbon | GiftingThose seeking to increase AOV and drive sales via gifting Video Greet: Gift MessagingThose seeking to personalize gifts and cater to corporate clients | ||
| Ease of Use | Customizable product selection for gifting | Zero-code integration |
Ease of Use Ribbon | GiftingCustomizable product selection for gifting Video Greet: Gift MessagingZero-code integration | ||
| Value Proposition | Increased sales, new customer acquisition, inventory optimization | Personalized customer experience, new revenue stream, corporate gifting solutions |
Value Proposition Ribbon | GiftingIncreased sales, new customer acquisition, inventory optimization Video Greet: Gift MessagingPersonalized customer experience, new revenue stream, corporate gifting solutions | ||
| Corporate Gifting | Implied via gift campaigns | Dedicated custom landing pages |
Corporate Gifting Ribbon | GiftingImplied via gift campaigns Video Greet: Gift MessagingDedicated custom landing pages | ||
Our Verdict
If your primary goal is to fundamentally change how gifting works on your store, boost sales through product-focused incentives, and gain insights into gifting trends for inventory purposes, Ribbon | Gifting is the better choice. It offers a comprehensive platform for facilitating product-specific gifting and driving revenue through upselling and cross-selling during the gift redemption process. If your priority is to add a personal touch to your customer's gift-giving experience without disrupting existing flows, particularly by offering video/audio messages and targeting the corporate sector, then Video Greet: Gift Messaging is the more suitable option. Its strength lies in its ease of integration and customization options for personalizing the gifting experience.
For larger stores with complex product offerings and a focus on AOV growth, Ribbon would likely offer a greater impact. However, for smaller businesses wanting an easy and cost-effective method to differentiate their product and enhance customer loyalty, Video Greet makes an easier decision.
Common Questions
Which app is easier to integrate into an existing Shopify store?
Video Greet: Gift Messaging boasts zero-code integration, making it generally easier to implement compared to Ribbon, which requires customization of product availability for gifting.
Which app is better for corporate gifting?
Video Greet: Gift Messaging specifically mentions custom dynamic QR landing pages for corporate clients and thank you videos, making it better suited for corporate gifting needs.
Which app provides analytics related to gifting trends?
Ribbon | Gifting includes analytics features to identify top-gifted items and seasonal trends, which is not explicitly mentioned in the Video Greet description.
Can both apps create additional revenue streams for my store?
Ribbon | Gifting creates additional revenue streams through upsells and cross-sells during redemption, while Video Greet allows you to directly charge for the personalized message feature.
Which app helps with predicting inventory needs?
Ribbon | Gifting states that it helps predict gifting demand and reduce overstock based on gifting analytics. Video Greet does not offer this.
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