Rise.ai: Gift Cards & Loyalty vs Swish (formerly Wishlist King)for Shopify (2026)
Rise.ai: Gift Cards & Loyalty and Swish (formerly Wishlist King) both aim to enhance customer loyalty, but take drastically different approaches. Rise.ai positions itself as a comprehensive solution for leveraging store credit through gift cards, loyalty programs, cashback, refunds, and more, creating a unified wallet system. It targets merchants looking to incentivize repeat purchases and reduce revenue loss through refunds. Conversely, Swish focuses solely on the wishlist functionality, offering a feature-rich and customizable experience to drive customer engagement and conversion through product tracking and personalized notifications. Swish emphasizes its user-friendly setup and integrations with popular marketing platforms. Rise.ai appears to cater to a broader range of retention strategies, while Swish specializes in wishlist-driven conversion optimization.
At a Glance
Rise.ai: Gift Cards & Loyalty
732 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Rise.ai: Gift Cards & Loyalty
Grow sales & repeat purchases with store credit: Gift cards, loyalty, rewards, cashback, and refunds
Key Features
- Unify gift cards, loyalty, cashback, refunds & more in one wallet
- Run cashback campaigns to lift AOV and drive repeat purchases
- Reward loyalty with store credit for signup, lifetime spend, referrals, and more
- Sell gift cards: Digital & physical, customizable, with advanced reminder flows
- Issue store credit for refunds and compensation to prevent revenue loss
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Rise.ai: Gift Cards & Loyalty4.7/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 732 | 273 |
Reviews Rise.ai: Gift Cards & Loyalty732 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Store Credit, Gift Cards, Loyalty Programs, Refunds | Wishlist Management |
Core Functionality Rise.ai: Gift Cards & LoyaltyStore Credit, Gift Cards, Loyalty Programs, Refunds Swish (formerly Wishlist King)Wishlist Management | ||
| Target Merchant | Merchants needing comprehensive loyalty & retention program | Merchants focused on improving conversion via wishlists |
Target Merchant Rise.ai: Gift Cards & LoyaltyMerchants needing comprehensive loyalty & retention program Swish (formerly Wishlist King)Merchants focused on improving conversion via wishlists | ||
| Integration Focus | Unifying all store credit functions | Klaviyo, GA4, Meta |
Integration Focus Rise.ai: Gift Cards & LoyaltyUnifying all store credit functions Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Customization & Setup | Branded Wallet, Customizable Gift Cards | Fully Customizable, Free Setup Service |
Customization & Setup Rise.ai: Gift Cards & LoyaltyBranded Wallet, Customizable Gift Cards Swish (formerly Wishlist King)Fully Customizable, Free Setup Service | ||
| Key Benefit | Reduce revenue loss, increase repeat purchases | Drive conversion, increase customer satisfaction |
Key Benefit Rise.ai: Gift Cards & LoyaltyReduce revenue loss, increase repeat purchases Swish (formerly Wishlist King)Drive conversion, increase customer satisfaction | ||
| Refund Handling | Issuing store credit for refunds | Not a core feature |
Refund Handling Rise.ai: Gift Cards & LoyaltyIssuing store credit for refunds Swish (formerly Wishlist King)Not a core feature | ||
Our Verdict
For merchants needing a full suite of tools to manage store credit, gift cards, and loyalty programs within a unified system, Rise.ai: Gift Cards & Loyalty is the stronger choice. Its focus on reducing revenue loss through strategic refund management is a significant advantage. However, merchants primarily interested in optimizing conversion through wishlist functionalities with a user-friendly setup, strong analytics, and marketing integrations should opt for Swish (formerly Wishlist King). Swish’s higher rating and emphasis on personalization may appeal to those seeking a specialized wishlist solution. If you need both functionalities, consider if Rise.ai's gift card and loyalty aspects outweigh Swish's wishlist specialization. A merchant prioritizing customer experience would want to consider the free customization offered by Swish.
Common Questions
Which app is easier to set up and use?
Swish boasts a free setup and customization service, suggesting a potentially easier initial setup. Rise.ai's setup complexity depends on the scope of features implemented, but its unified wallet may simplify long-term management.
Which app offers better analytics?
Swish explicitly mentions 'advanced analytics and wishlist curation' and integrations with GA4. Rise.ai's description focuses more on general ROI benefits and doesn't specifically detail analytics features.
Can both apps handle physical and digital gift cards?
Rise.ai specifically mentions 'Digital & physical, customizable' gift cards. Swish doesn't mention gift card functionality, so it's likely limited to wishlisting physical products.
Which app is better for reducing refund-related revenue loss?
Rise.ai directly addresses this issue by offering store credit as a refund option, preventing revenue loss. Swish does not offer this functionality.
Does Swish offer any loyalty program functionality, like Rise.ai?
No, Swish solely focuses on wishlist management, whereas Rise.ai integrates loyalty programs and other reward systems centered around store credit.
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