Rokt Catalog for Brands and Selling Point serve entirely different purposes for Shopify merchants. Rokt Catalog focuses on expanding a brand's reach by enabling them to sell through a network of established ecommerce retailers, streamlining the complexities of multi-channel retail without direct integration or marketing efforts. Their strength lies in offering a managed solution for brands to tap into new customer bases via retail partnerships, handling onboarding, compliance, and fulfillment coordination. Selling Point, on the other hand, addresses the niche issue of migrating or importing gift cards and store credits from other platforms to Shopify, targeting merchants switching systems or consolidating operations. Selling Point aims to simplify gift card migration, automating a process that would otherwise require manual entry or custom development. Its value proposition centers around saving merchants time and money during platform transitions or promotional campaigns involving gift cards. While Rokt Catalog focuses on external sales channel expansion, Selling Point focuses on internal data migration and management, particularly for gift cards and store credits. Both apps are in the 'Selling online' category, but their functional differences mean they appeal to very distinct merchant needs.
10 reviews
45 reviews
Reach new customers by selling through top ecommerce merchants—no integration or ads needed.
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
| Rating | 4.2/5 | 5/5 |
Rating Rokt Catalog for Brands4.2/5 Selling Point5/5 | ||
| Reviews | 10 | 45 |
Reviews Rokt Catalog for Brands10 Selling Point45 | ||
| Core Function | Enables sales through retailer networks | Migrates/Imports gift cards and store credits |
Core Function Rokt Catalog for BrandsEnables sales through retailer networks Selling PointMigrates/Imports gift cards and store credits | ||
| Target Merchant | Brands seeking multi-channel retail expansion | Merchants migrating platforms or using gift cards extensively |
Target Merchant Rokt Catalog for BrandsBrands seeking multi-channel retail expansion Selling PointMerchants migrating platforms or using gift cards extensively | ||
| Ease of Use (Inferred) | Managed service, presumably simple | Self-service migration, designed for ease |
Ease of Use (Inferred) Rokt Catalog for BrandsManaged service, presumably simple Selling PointSelf-service migration, designed for ease | ||
| Value Proposition | Increased sales through retailer partnerships, managed services | Time and cost savings on gift card migration, bulk operations |
Value Proposition Rokt Catalog for BrandsIncreased sales through retailer partnerships, managed services Selling PointTime and cost savings on gift card migration, bulk operations | ||
| Integration Complexity | Rokt handles integrations with retailers | Simple import/export functionality within Shopify |
Integration Complexity Rokt Catalog for BrandsRokt handles integrations with retailers Selling PointSimple import/export functionality within Shopify | ||
| Focus | External sales channels | Internal data management (Gift Cards) |
Focus Rokt Catalog for BrandsExternal sales channels Selling PointInternal data management (Gift Cards) | ||
The choice between Rokt Catalog for Brands and Selling Point hinges entirely on the merchant's needs. If a brand wants to significantly expand its retail presence without managing individual retailer relationships and complex integrations, Rokt Catalog is the clear choice. It provides a managed solution for reaching new customers through established ecommerce platforms.
However, if a merchant is migrating to Shopify from another platform or needs to import or manage a large number of gift cards or store credits, Selling Point is the superior option. Its focus on simplifying gift card migration and bulk operations makes it invaluable for merchants dealing with these specific challenges. Due to its higher rating and more reviews, Selling Point may appear as the better choice, however, the products solve very different needs for Shopify merchants. One product is not definitively "better" than the other. The merchant's specific requirements should guide their decision.
Established brands with desirable products that wish to expand their retail presence without the overhead of direct retailer management.
Merchants who are migrating to Shopify from another platform and need to transfer their existing gift card or store credit balances.
Yes, Rokt Catalog coordinates fulfillment, simplifying logistics for brands.
Yes, Selling Point can transform physical gift cards into virtual ones within Shopify.
Selling Point has significantly more reviews (45) than Rokt Catalog (10), suggesting a potentially broader user base and more established presence in its niche.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store