Rokt Catalog for Brands vs Selling Pointfor Shopify (2026)

Rokt Catalog for Brands and Selling Point serve entirely different purposes for Shopify merchants. Rokt Catalog focuses on expanding a brand's reach by enabling them to sell through a network of established ecommerce retailers, streamlining the complexities of multi-channel retail without direct integration or marketing efforts. Their strength lies in offering a managed solution for brands to tap into new customer bases via retail partnerships, handling onboarding, compliance, and fulfillment coordination. Selling Point, on the other hand, addresses the niche issue of migrating or importing gift cards and store credits from other platforms to Shopify, targeting merchants switching systems or consolidating operations. Selling Point aims to simplify gift card migration, automating a process that would otherwise require manual entry or custom development. Its value proposition centers around saving merchants time and money during platform transitions or promotional campaigns involving gift cards. While Rokt Catalog focuses on external sales channel expansion, Selling Point focuses on internal data migration and management, particularly for gift cards and store credits. Both apps are in the 'Selling online' category, but their functional differences mean they appeal to very distinct merchant needs.

Rokt Catalog for Brands and Selling Point serve entirely different purposes for Shopify merchants. Rokt Catalog focuses on expanding a brand's reach by enabling them to sell through a network of established ecommerce retailers, streamlining the complexities of multi-channel retail without direct integration or marketing efforts. Their strength lies in offering a managed solution for brands to tap into new customer bases via retail partnerships, handling onboarding, compliance, and fulfillment coordination. Selling Point, on the other hand, addresses the niche issue of migrating or importing gift cards and store credits from other platforms to Shopify, targeting merchants switching systems or consolidating operations. Selling Point aims to simplify gift card migration, automating a process that would otherwise require manual entry or custom development. Its value proposition centers around saving merchants time and money during platform transitions or promotional campaigns involving gift cards. While Rokt Catalog focuses on external sales channel expansion, Selling Point focuses on internal data migration and management, particularly for gift cards and store credits. Both apps are in the 'Selling online' category, but their functional differences mean they appeal to very distinct merchant needs.