SE Wishlist Engine vs Wishlist Gurufor Shopify (2026)
SE Wishlist Engine and Wishlist Guru both offer wishlist functionality for Shopify stores and boast high ratings (4.9/5). However, they cater to slightly different segments. SE Wishlist Engine focuses on driving sales through wishlist analytics, automated email reminders, and stock alerts, making it attractive to merchants prioritizing revenue generation. Wishlist Guru, on the other hand, emphasizes a seamless, multilingual shopping experience with extensive customization and B2B-focused features like variant ID-based wishlists and user consent for emails, appealing to merchants targeting diverse international markets or operating B2B stores. While SE Wishlist Engine highlights sales conversion and abandoned cart reduction, Wishlist Guru prioritizes user engagement through multi-language support and shareable wishlists. The larger number of reviews for SE Wishlist Engine suggests broader adoption or a longer presence in the market, potentially indicating a more mature and battle-tested solution. Wishlist Guru’s focus on ease of use and quick setup implies a lower barrier to entry for merchants seeking a fast and simple wishlist solution, especially those needing multi-language support.
At a Glance
SE Wishlist Engine
249 reviews
Wishlist Guru
59 reviews
Detailed Overview
SE Wishlist Engine
We offer wishlist product options to boost your sales & allow customers to save their favorites.
Key Features
- Wishlist that allows customers to save their favorites multiple items at a time.
- Reports that show which product is most on the wishlist and who saved it.
- Auto email alerts to convert wishlist products into sales and boost revenue.
- Guest wishlist that allows customers to wishlist item without login.
- It helps in increasing your sales and reducing your abandoned cart ratio.
Wishlist Guru
Easy to setup, Multi-Wishlist app with MultiLanguage Support enhancing user engagement & conversion
Key Features
- Easy to install, Full support provided to users, 2 mins configuration process
- Easily add Wishlist buttons to all pages, including product, collection pages
- Multi-Language UI/UX and Emails, Highly Customizable, Filter App compatibility
- Variant ID based Wishlist for Guests and users, Share Wishlist options etc
- Analytics, Reports, Drawer Mode, Email reminders, User consent for emails
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating SE Wishlist Engine4.9/5 Wishlist Guru4.9/5 | ||
| Reviews | 249 | 59 |
Reviews SE Wishlist Engine249 Wishlist Guru59 | ||
| Primary Focus | Sales Conversion | Multilingual User Engagement |
Primary Focus SE Wishlist EngineSales Conversion Wishlist GuruMultilingual User Engagement | ||
| Language Support | Not Specified | Multi-Language UI/UX and Emails (Arabic, Hebrew, Hungarian, Finnish, Latvian, Estonian) |
Language Support SE Wishlist EngineNot Specified Wishlist GuruMulti-Language UI/UX and Emails (Arabic, Hebrew, Hungarian, Finnish, Latvian, Estonian) | ||
| Target Merchant | General E-commerce | International and/or B2B Stores |
Target Merchant SE Wishlist EngineGeneral E-commerce Wishlist GuruInternational and/or B2B Stores | ||
| Key Features | Auto Email Alerts, Stock Alerts, Guest Wishlist | Variant ID Wishlist, Shareable Wishlist, User Consent for Emails |
Key Features SE Wishlist EngineAuto Email Alerts, Stock Alerts, Guest Wishlist Wishlist GuruVariant ID Wishlist, Shareable Wishlist, User Consent for Emails | ||
| Ease of Use | Not Specified | Easy Setup (2 mins), Full Support Provided |
Ease of Use SE Wishlist EngineNot Specified Wishlist GuruEasy Setup (2 mins), Full Support Provided | ||
| Value Proposition | Boost Sales and Reduce Abandoned Carts | Enhance User Experience and Conversion with Multilingual Support |
Value Proposition SE Wishlist EngineBoost Sales and Reduce Abandoned Carts Wishlist GuruEnhance User Experience and Conversion with Multilingual Support | ||
Our Verdict
For merchants primarily focused on increasing sales and reducing abandoned carts within a single language market, SE Wishlist Engine, with its automated email alerts and stock alerts, appears to be a solid choice. Its larger number of reviews suggests a potentially more established and refined solution. However, for merchants targeting a global audience or operating B2B stores, Wishlist Guru's multilingual support, variant ID wishlists, and emphasis on user consent for emails make it a more compelling option. The promise of easy setup is also a significant advantage for merchants seeking a quick and hassle-free implementation.
Ultimately, the best choice depends on the specific needs of the store. If multi-language support and user privacy compliance are critical, Wishlist Guru is the clear winner. If the primary goal is to boost sales through wishlist-based reminders and alerts in a single language market, SE Wishlist Engine is a strong contender.
Common Questions
Which app is easier to set up?
Wishlist Guru explicitly states a 2-minute configuration process and full user support, suggesting a simpler and faster setup compared to SE Wishlist Engine, which does not mention setup time.
Which app is better for stores with international customers?
Wishlist Guru is the better choice for stores with international customers due to its multi-language support for both the UI/UX and emails, including languages like Arabic, Hebrew, Hungarian, Finnish, Latvian, and Estonian.
Does either app offer guest wishlists?
Yes, SE Wishlist Engine specifically mentions offering a guest wishlist feature. Wishlist Guru offers Variant ID based Wishlist for Guests but implies a requirement for setting it up.
Which app focuses more on B2B features?
Wishlist Guru appears to cater more to B2B stores with its variant ID-based wishlists. These can be useful for managing complex product catalogs with numerous variations, common in B2B contexts.
Which app has more reviews?
SE Wishlist Engine has significantly more reviews (249) than Wishlist Guru (59), suggesting a larger user base or longer time on the Shopify App Store.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store