Seal Subscriptions App vs Swish (formerly Wishlist King)for Shopify (2026)
In 2026, Seal Subscriptions App and Swish (formerly Wishlist King) cater to different segments of Shopify merchants despite sharing the 'Customer Loyalty' category. Seal Subscriptions focuses on enabling subscription-based revenue models, targeting merchants seeking predictable income streams through recurring sales. It boasts a high rating (4.9/5) based on a substantial number of reviews (1994), indicating broad adoption and positive user experience, especially among European merchants since it's made in Europe. Its features revolve around managing subscriptions, discounts, churn, and subscription boxes, providing tools for optimizing recurring revenue. Swish, on the other hand, centers around wishlist functionality to enhance customer engagement and drive conversions. While it has a perfect rating (5/5), the number of reviews (273) is significantly lower than Seal Subscriptions, suggesting a smaller user base or a newer entrant to the market. Swish emphasizes a feature-rich wishlist solution, advanced analytics, and integrations with platforms like Klaviyo, GA4, and Meta. It positions itself as a customizable solution that seamlessly integrates with various themes, offering free setup and customization services to ensure optimal performance and appearance. Swish targets merchants aiming to boost sales by leveraging customer wishlists and personalized notifications, focusing on turning browsing into buying.
At a Glance
Seal Subscriptions App
1,994 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Seal Subscriptions App
Grow predictable revenue with product subscriptions and subscription boxes!
Key Features
- Sell classic & prepaid subscriptions, subscription boxes with discounts & more!
- Offer tiered discounts, custom shipping, free gifts and loyalty incentives
- Your customers can easily access subscriptions (abonnements) with magic links!
- Track revenue, gain insights and optimize performance with real-time analytics
- Use the white-label branding with custom email domains!
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Seal Subscriptions App4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 1994 | 273 |
Reviews Seal Subscriptions App1994 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Subscription Management | Wishlist Management |
Core Functionality Seal Subscriptions AppSubscription Management Swish (formerly Wishlist King)Wishlist Management | ||
| Target Merchant | Businesses selling subscription boxes or products suitable for recurring purchases | Businesses wanting to increase sales through wishlist engagement and personalized notifications |
Target Merchant Seal Subscriptions AppBusinesses selling subscription boxes or products suitable for recurring purchases Swish (formerly Wishlist King)Businesses wanting to increase sales through wishlist engagement and personalized notifications | ||
| Ease of Setup | Claimed 'setup in minutes' | Free setup & customization service |
Ease of Setup Seal Subscriptions AppClaimed 'setup in minutes' Swish (formerly Wishlist King)Free setup & customization service | ||
| Value Proposition | Grow predictable revenue through subscriptions | Unlock additional revenue with a feature-rich wishlist solution |
Value Proposition Seal Subscriptions AppGrow predictable revenue through subscriptions Swish (formerly Wishlist King)Unlock additional revenue with a feature-rich wishlist solution | ||
| Key Differentiator | Comprehensive subscription management features including tiered discounts, churn management, and subscription boxes | Customizable wishlist design with integrations to marketing platforms for personalized notifications |
Key Differentiator Seal Subscriptions AppComprehensive subscription management features including tiered discounts, churn management, and subscription boxes Swish (formerly Wishlist King)Customizable wishlist design with integrations to marketing platforms for personalized notifications | ||
| Branding | White-label branding with custom email domains | Seamless theme integration |
Branding Seal Subscriptions AppWhite-label branding with custom email domains Swish (formerly Wishlist King)Seamless theme integration | ||
Our Verdict
Seal Subscriptions is the better choice for merchants prioritizing recurring revenue and needing robust subscription management tools. Its focus on subscriptions, combined with its larger user base and mature feature set, makes it ideal for businesses already selling or looking to transition to subscription-based models. The white-label branding is a bonus for businesses wanting a consistent brand experience.
Swish, on the other hand, is a more suitable option for merchants looking to improve customer engagement and drive sales through wishlists. Its free setup and customization service, along with its integrations with marketing platforms, make it attractive to businesses wanting a seamless and effective wishlist solution without a steep learning curve. While its review count is smaller, the perfect rating suggests high satisfaction among its users.
Common Questions
What are the key differences in functionalities between Seal Subscriptions App and Swish?
Seal Subscriptions App focuses on enabling and managing subscription services including setting up recurring payments and managing subscriber accounts. Swish primarily focuses on wishlist functionalities, which allows customers to save items they want to purchase later and receive personalized notifications. They address different stages of the customer journey, with Seal focusing on post-purchase recurring revenue and Swish focusing on pre-purchase customer engagement.
Which app is easier to set up and customize?
Seal Subscriptions App claims a fast setup time of 'minutes'. However, Swish offers a free setup and customization service, implying a high degree of support and potentially a simpler process for merchants lacking technical expertise. Swish's approach removes the initial burden of configuration for the merchant.
Which app is more suitable for a brand looking for advanced analytics?
Both apps offer analytics, but Swish specifically highlights 'advanced analytics' for wishlist curation. Seal Subscriptions focuses on tracking revenue and optimizing subscription performance with 'real-time analytics'. The choice depends on whether the merchant is more interested in subscription-specific metrics (Seal) or wishlist-related insights (Swish).
Which app is better for customer retention?
Both apps contribute to customer retention. Seal Subscriptions directly addresses churn through management tools and incentives. Swish aims to improve engagement and drive conversions, which indirectly improves retention by providing a better shopping experience. Seal Subscriptions likely has a more direct and measurable impact on customer retention through its subscription-focused features.
Which app is better for new stores that are just starting?
Both apps can be helpful for new stores. Swish's free setup and customization service could be very appealing to new stores with limited resources. Seal Subscriptions might be more beneficial if the store already has subscription based products in mind, as it could provide a predictable source of revenue.
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